Acorn Stairlifts: International Website Redesign

The brief: Acorn Stairlifts’ German website lagged far behind its other markets in usability, structure and visual consistency. The company wanted an international redesign that started in Germany and could roll out everywhere.

What I did: As Lead UI/UX Designer at the U.S. headquarters, I led the visual direction for the 2022 redesign. I worked with a UX designer and three developers on navigation, product education, responsive pages and a guided multi-step quote flow. Most customers were seniors and their families, so legibility, contrast and clear next steps came first. I designed key pieces directly, including the UK homepage hero, and kept files production-ready for the build.

The result: The direction was approved and carried across five markets: Germany, the UK, Italy, the U.S. and Canada.

Roles: remove Web Developer for this one.