Available to hire
Graphic Designer and Illustrator with over 10 years of experience serving a global clientele. I view design as a strategic problem-solving tool rather than mere aesthetics, using shape, color, and illustration to tell purposeful stories. A clear and easy communicator, I am equally effective collaborating within a creative team or independently managing end-to-end projects from concept to delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Indonesian
Fluent
English
Advanced
Chinese
Intermediate
Work Experience
Senior Graphic Designer & Illustrator at PT ALPEN FOOD (AICE Ice Cream) – Jakarta, Indonesia
January 1, 2023 - PresentApproved print proofs for local and overseas branches, ensuring consistent brand quality and accurate color output. Designed packaging and key visuals to support product launches and marketing initiatives. Produced trade marketing assets (e.g., freezer stickers, event booth graphics, posters, and presentation decks) for marketing teams. Executed product retouching and digital imaging for packaging and promotional materials. Provided structured design feedback and quality control for projects outsourced to external design agencies. Guided designers in new overseas branches by translating brand guidelines into practical execution and reviewing deliverables.
Graphic Designer & Illustrator Specialist at Freelance
January 1, 2020 - January 1, 2023Delivered graphic design and illustration work for international clients across branding, packaging, and digital campaigns. Created original patterns for multi-use applications (packaging, merchandising, and digital assets). Developed packaging designs for product lines, including print-ready files and production handover. Designed social media content and brand materials to strengthen online presence. Built visual brand identities and logo systems for small businesses and startups. Produced marketing collateral (brochures, flyers, EDMs, calendars, and presentation materials). Designed booth layouts and exhibition visuals for a Singapore-based exhibition management company.
Senior Graphic Designer at PT Gazelle Design (Creative Agency) – Jakarta, Indonesia
January 1, 2016 - January 1, 2019Partnered with clients to develop creative concepts and design solutions aligned with marketing objectives. Delivered end-to-end design across print and digital, from concept development to final production files. Managed multiple projects concurrently, prioritizing timelines, scope, and quality standards. Directed product photo shoots to ensure consistent art direction and on-brand visual output. Led design execution and mentored junior designers to improve output consistency and delivery speed.
Education
Diploma in Multimedia at NANYANG ACADEMY OF FINE ARTS (NAFA)
January 1, 2005 - January 1, 2008Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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