Graphic Designer and Illustrator with over 10 years of experience serving a global clientele. I view design as a strategic problem-solving tool rather than mere aesthetics, using shape, color, and illustration to tell purposeful stories. A clear and easy communicator, I am equally effective collaborating within a creative team or independently managing end-to-end projects from concept to delivery.…

Irene

Graphic Designer and Illustrator with over 10 years of experience serving a global clientele. I view design as a strategic problem-solving tool rather than mere aesthetics, using shape, color, and illustration to tell purposeful stories. A clear and easy communicator, I am equally effective collaborating within a creative team or independently managing end-to-end projects from concept to delivery.…

Available to hire

Graphic Designer and Illustrator with over 10 years of experience serving a global clientele. I view design as a strategic problem-solving tool rather than mere aesthetics, using shape, color, and illustration to tell purposeful stories. A clear and easy communicator, I am equally effective collaborating within a creative team or independently managing end-to-end projects from concept to delivery.

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Language

Indonesian
Fluent
English
Advanced
Chinese
Intermediate

Work Experience

Senior Graphic Designer & Illustrator at PT ALPEN FOOD (AICE Ice Cream) – Jakarta, Indonesia
January 1, 2023 - Present
Approved print proofs for local and overseas branches, ensuring consistent brand quality and accurate color output. Designed packaging and key visuals to support product launches and marketing initiatives. Produced trade marketing assets (e.g., freezer stickers, event booth graphics, posters, and presentation decks) for marketing teams. Executed product retouching and digital imaging for packaging and promotional materials. Provided structured design feedback and quality control for projects outsourced to external design agencies. Guided designers in new overseas branches by translating brand guidelines into practical execution and reviewing deliverables.
Graphic Designer & Illustrator Specialist at Freelance
January 1, 2020 - January 1, 2023
Delivered graphic design and illustration work for international clients across branding, packaging, and digital campaigns. Created original patterns for multi-use applications (packaging, merchandising, and digital assets). Developed packaging designs for product lines, including print-ready files and production handover. Designed social media content and brand materials to strengthen online presence. Built visual brand identities and logo systems for small businesses and startups. Produced marketing collateral (brochures, flyers, EDMs, calendars, and presentation materials). Designed booth layouts and exhibition visuals for a Singapore-based exhibition management company.
Senior Graphic Designer at PT Gazelle Design (Creative Agency) – Jakarta, Indonesia
January 1, 2016 - January 1, 2019
Partnered with clients to develop creative concepts and design solutions aligned with marketing objectives. Delivered end-to-end design across print and digital, from concept development to final production files. Managed multiple projects concurrently, prioritizing timelines, scope, and quality standards. Directed product photo shoots to ensure consistent art direction and on-brand visual output. Led design execution and mentored junior designers to improve output consistency and delivery speed.

Education

Diploma in Multimedia at NANYANG ACADEMY OF FINE ARTS (NAFA)
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Manufacturing
    Social Media Design for Metro Department Store

    Designed social media posts for Metro Department Store Singapore to support their seasonal campaigns, highlighting featured products in alignment with their monthly marketing themes.

    Key visual and poster design for an Aice new product launch

    Developed the core key visual and promotional posters for a major new product launch by Aice. Designed to capture the product’s identity, the key visual serves as the anchor artwork across nationwide promotional events, product catalogues, and high-visibility in-store retail posters.

    Packaging Design for Aice Ice Cream company

    Digital imaging, photo retouching, and packaging design for Aice Ice Cream.

    Custom Children Story Book with Editable Avatar

    Illustrated a personalized children’s book tracking a young protagonist’s adventure through space. Published by the UK-based publisher ‘Tell It Your Way,’ the project involved designing multiple character avatars to ensure every reader could see themselves represented in the story.

    EDM Design for Metro Department Store

    Weekly EDM design for Metro Department Store Singapore, developed in alignment with their monthly creative themes.