Beresford Property Group – Visual identity
Robert Chapman
Published
0
With little to no branding in place, George from Beresford Property Group contacted me to create a visual identity for his property development business.
This led to the development of several logo concepts in the first instance, with the final design featuring a ‘BPG’ monogram formed by a trio of buildings, positioned above the company name.
As part of the project, a comprehensive brand guidelines document was produced, including a colour palette, logo variations, typography, suggested imagery, and examples of brand applications. This document provides clear instructions on how the brand should be implemented across all media, both print and digital.