New Craven Hall – Visual identity
Robert Chapman
Published
In 2016, a young couple had a vision for a business venture: transforming an industrial unit on the outskirts of Leeds city centre into an “urban luxe” wedding and events venue. They approached me to create a visual identity that would reflect this concept and help establish their emerging brand.
The process that followed involved both design and research, resulting in an aesthetic that blended the glamour of weddings and parties with the raw, industrial character of the local area and the venue’s grey, corrugated metal-clad exterior.
The New Craven Hall logo is the perfect embodiment of this vision. The NCH lettermark sits within a gold diamond-shaped frame, inspired not only by the precious gem but also by the form of the building’s roof. The primary gold of the logo contrasts with a grey background, further referencing the urban exterior of the venue.
The look and feel of the New Craven Hall brand, as perfectly conveyed by the logo, has been applied consistently across a range of media, including brochures, the website, social media, and staff uniforms. This brand consistency has been key in helping the company grow into a well-established and recognised venue, not just in Leeds, but throughout Yorkshire and beyond.