I’m Robin Migwi Maina, a Digital Marketing Manager candidate with 5+ years of experience driving SEO, content marketing, email automation, paid media, and growth initiatives. I’ve led MoveIn’s interactive renders and 3D walkthroughs, delivering proof-of-concept visuals for developers and real estate agents. I excel at building content strategies, automating marketing workflows (including AI-driven content programs), and turning analytics into business outcomes. I’m targeting Digital Marketing Manager roles where I can lead cross-functional teams and scale acquisition and retention programs. I’m passionate about creating data-informed campaigns that marry creativity with automation, and I’m eager to bring strategic thinking and hands-on execution to a forward-thinking team.

Robin Migwi Maina

I’m Robin Migwi Maina, a Digital Marketing Manager candidate with 5+ years of experience driving SEO, content marketing, email automation, paid media, and growth initiatives. I’ve led MoveIn’s interactive renders and 3D walkthroughs, delivering proof-of-concept visuals for developers and real estate agents. I excel at building content strategies, automating marketing workflows (including AI-driven content programs), and turning analytics into business outcomes. I’m targeting Digital Marketing Manager roles where I can lead cross-functional teams and scale acquisition and retention programs. I’m passionate about creating data-informed campaigns that marry creativity with automation, and I’m eager to bring strategic thinking and hands-on execution to a forward-thinking team.

Available to hire

I’m Robin Migwi Maina, a Digital Marketing Manager candidate with 5+ years of experience driving SEO, content marketing, email automation, paid media, and growth initiatives. I’ve led MoveIn’s interactive renders and 3D walkthroughs, delivering proof-of-concept visuals for developers and real estate agents. I excel at building content strategies, automating marketing workflows (including AI-driven content programs), and turning analytics into business outcomes. I’m targeting Digital Marketing Manager roles where I can lead cross-functional teams and scale acquisition and retention programs.

I’m passionate about creating data-informed campaigns that marry creativity with automation, and I’m eager to bring strategic thinking and hands-on execution to a forward-thinking team.

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Language

English
Fluent

Work Experience

Digital Marketing Assistant at Maynestreet Weight Loss
June 1, 2022 - October 28, 2025
Authored and published 60+ SEO optimized blog posts to support organic acquisition and topical authority. Designed and deployed automated email journeys and newsletters using Constant Contact and Klaviyo; improved engagement metrics across campaigns. Created conversion-focused landing pages and supporting creatives (social, thumbnails) to drive promotional campaigns. Monitored campaign performance with Google Analytics and recommended optimizations for funnels and content. Created and Monitored Workflows in GoHighLevel to ensure maximum client acquisition and retention. Design, create content for both social media and website. Created automated email and text responses for both clients and prospects. Community management across all social platform, posting, optimizing content and responding to messages and comments.
Digital Marketing Consultant at Abundate NeuroLearning
June 1, 2024 - June 1, 2024
Led keyword research, site audits and technical SEO fixes to improve organic visibility and UX. Developed content strategy and a 100+ keyword database to guide editorial priorities and link-building efforts. Delivered regular performance reports and prioritized optimization recommendations tied to conversions. Conducted keyword research to identify topics with high search volume and low competition for SEO optimization. Developed an SEO strategy for blog post titles and copy, leading to an increase in organic search traffic. Managed content creation and publication process, ensuring timely and accurate delivery of content. Provided regular reports on campaign performance, including analysis of traffic and conversion rates.
Digital Marketing Assistant at Action Accelerated
June 1, 2024 - June 1, 2024
Supported SEO strategy, content creation and site analysis to increase search visibility and user engagement. Prepared client reports and assisted with campaign optimization and A/B tests. Developed an effective SEO strategy that increased organic search engine rankings and doubled website visits. Conducted keyword research to identify topics with high search volume and low competition for SEO optimization. Developed an SEO strategy for blog post titles and copy, leading to an increase in organic search traffic. Was in charge of website analysis using Google Analytics and Pagespeed Insights to report on the performance, accessibility, and SEO and improved on user experience, faster loading speeds, and conversions. Conducted competitor analysis and keyword research and created a database with over 100 keywords and phrases. Implemented Technical, On-page, and Off-page SEO and link building on the website pages and blogs shared. Developed SEO-optimized content captions and blogs that incr
Google Ads Manager at Livingto100
December 1, 2023 - December 1, 2023
Managed Google and Facebook ad campaigns; optimized targeting, bids and creative to increase qualified lead volume. Coordinated with sales teams to align landing pages and creatives to funnel KPIs. Managed and optimized Google Ads campaigns to generate leads for the sales team, resulting in a significant increase in qualified leads. Created and managed ad campaigns on multiple channels (Google and Facebook,) that produced a 35% increase in conversions. Led successful product launches that significantly boosted market share. Coordinated with sales teams to create promotional materials that effectively communicated product benefits. Tracked campaign performance using analytics tools, making data-driven decisions for future initiatives. Developed and implemented marketing strategies to increase brand awareness and sales.
Email Marketing Strategist at NzingaNet
April 1, 2023 - April 1, 2023
Designed and executed segmented email nurture sequences and campaign tests to support SaaS product sales. Improved email CTRs through A/B testing, audience segmentation and messaging optimization. Developed and managed successful weekly and monthly email marketing campaigns to sell SaaS packages and products. Oversaw lead generation activities through email marketing campaigns and lead generation tools. Researched and developed content marketing campaigns for multiple channels, including email, social media, and paid search. Analyzed and reported on performance of email campaigns using Mailchimp and Google analytics to give data-oriented reports.
SEO Consultant at InYourFace Marketing
December 1, 2019 - December 1, 2019
Performed technical SEO audits and implemented on-page improvements that increased organic rankings. Conducted competitor analysis and advised on content and backlink priorities. Conducted website analysis and optimization by analyzing the website using Google Analytics focusing on performance and SEO. Conducted keyword research, competitor analysis and implemented technical, onsite and offsite SEO to ensure content was optimized for search engine ranking. Developed an effective SEO strategy that improved organic search rankings by 30%.
Assistant Head of Marketplace & Email Marketing Lead / Vendor Acquisition at AfricaSokoni
October 1, 2020 - October 1, 2020
Onboarded and managed vendor accounts across categories; helped scale vendor base and product catalogs to thousands of SKUs. Designed and executed email campaigns, vendor communications and vendor acquisition initiatives at trade shows and expos. Managed marketplace operations and coordinated cross-channel promotional activities. Managed multi-channel Sokoni campaign (social media, Google Ads, email, and physical expos) to recruit vendors and promote listed products. Oversaw the development and managed key accounts for vendors under Wine and Beverages, African crafts and fashion and Thrift shop. Built partnerships with influencers and other brands for co-marketing opportunities. Tracked campaign performance using analytics tools, making data-driven decisions for future initiatives.
Vendor Acquisition at AfricaSokoni
September 1, 2018 - September 1, 2018
Identified, pitched and on-boarded key partners which increased the number of vendors and catalog depth. Tracked campaign performance and coordinated cross-channel efforts.

Education

BSc, Informatics at Strathmore University
January 11, 2030 - October 28, 2025

Qualifications

Advanced Google Analytics
January 11, 2030 - October 28, 2025
Fundamentals of Digital Marketing
January 11, 2030 - October 28, 2025
SEMrush Academy — SEO Certifications
January 11, 2030 - October 28, 2025
Entry Level -Project Management Level 1
January 11, 2030 - October 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Retail