Robin Migwi Maina

Supported SEO strategy, content creation and site analysis to increase search visibility and user engagement. Prepared client reports and assisted with campaign optimization and A/B tests. Developed an effective SEO strategy that increased organic search engine rankings and doubled website visits. Conducted keyword research to identify topics with high search volume and low competition for SEO optimization. Developed an SEO strategy for blog post titles and copy, leading to an increase in organic search traffic. Was in charge of website analysis using Google Analytics and Pagespeed Insights to report on the performance, accessibility, and SEO and improved on user experience, faster loading speeds, and conversions. Conducted competitor analysis and keyword research and created a database with over 100 keywords and phrases. Implemented Technical, On-page, and Off-page SEO and link building on the website pages and blogs shared. Developed SEO-optimized content captions and blogs that incr

Led keyword research, site audits and technical SEO fixes to improve organic visibility and UX. Developed content strategy and a 100+ keyword database to guide editorial priorities and link-building efforts. Delivered regular performance reports and prioritized optimization recommendations tied to conversions. Conducted keyword research to identify topics with high search volume and low competition for SEO optimization. Developed an SEO strategy for blog post titles and copy, leading to an increase in organic search traffic. Managed content creation and publication process, ensuring timely and accurate delivery of content. Provided regular reports on campaign performance, including analysis of traffic and conversion rates.

Managed Google and Facebook ad campaigns; optimized targeting, bids and creative to increase qualified lead volume. Coordinated with sales teams to align landing pages and creatives to funnel KPIs. Managed and optimized Google Ads campaigns to generate leads for the sales team, resulting in a significant increase in qualified leads. Created and managed ad campaigns on multiple channels (Google and Facebook,) that produced a 35% increase in conversions. Led successful product launches that significantly boosted market share. Coordinated with sales teams to create promotional materials that effectively communicated product benefits. Tracked campaign performance using analytics tools, making data-driven decisions for future initiatives. Developed and implemented marketing strategies to increase brand awareness and sales.