Available to hire
I’m a digital marketing professional who specialises in social media marketing and advertising. I’ve word with large brands across multiple vertical including but not limited to Avon, Aesop, Paramount, Audible, Huawei, Colgate and more.
Predominately hired for paid social expertise, but also skilled in content, influencer, and organic social management. My expertise ensures brand growth and maximising ROI across multiple platforms and channels.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Social Account Manager at Assembly Gloval
January 25, 2025 - PresentLed and managed the strategy and activation of paid social campaigns from brief to post-campaign analysis. Fully client-facing with responsibility for campaign QA. Hands-on campaign management across TikTok, Meta, and Pinterest platforms, supporting a team of 3 people and multiple market activations across the UK, Europe, Asia, and North America. Developed and led test and learn roadmaps including multi-cell testing and dynamic retargeting across full-funnel activations including conversion campaigns and influencer boosting.
Paid Social Account Manager at Digitas
October 31, 2024 - July 24, 2025Led and managed paid social campaign strategy and activation, fully client-facing and responsible for campaign QA across social platforms including TikTok, Meta, and Pinterest. Supported and managed a team of 5, activated campaigns across multiple markets in the UK, Europe, India, and Turkey. Led test and learn agendas and delivered full-funnel activations including conversion campaigns, influencer boosting, and retailer collaborations. Managed third-party collaborations such as TikTok creative exchange.
Paid Social Account Manager at Wavemaker UK
June 30, 2024 - July 24, 2025Led strategy and activation of paid social campaigns for Audible, managing all stages from briefing to post-campaign analysis and client reporting. Managed hands-on campaigns across TikTok, Meta, Snap, Pinterest, and Reddit, supporting a team of 5 people. Executed global campaign planning with budgets up to £650k with experience in A/B testing, brand lift studies, and bespoke ad formats. Led test and learn agenda and multiple market activations across Europe.
Precision Executive (Display & Paid Social) at Wavemaker UK
August 31, 2023 - July 24, 2025Ensured brand safety and applied third-party verification for multiple clients. Set up and managed campaigns across social media platforms, liaised with media owners, monitored daily campaign performance, and built media plans and reconciliations. Delivered weekly and bi-weekly reports, managed budgets, trained newer team members, and recommended optimisations and best practices. Managed full funnel campaigns optimising ROAS and CPL with budgets up to £650k.
Digital Marketing Associate at JobPrepped
December 31, 2021 - July 24, 2025Created brand awareness campaigns and content marketing strategies, designed PPC lead generation campaigns, and built targeted audiences to optimise ad spend. Developed email workflows and lead generation strategies, and contributed to inbound marketing initiatives including SEO optimised blog content and partnership development to increase website traffic and online presence.
Digital Marketing & Social Media Marketing Assistant at Omnihouse UK
September 30, 2021 - July 24, 2025Executed social media strategies across Facebook, Instagram, and LinkedIn to increase brand awareness. Researched keywords for SEO optimised content writing and designed organic social media posts, while monitoring market trends for blog content.
Freelance Social Media Manager at Self-Employed
December 31, 2021 - July 24, 2025Managed and optimised client social media channels, developed social media and content strategies, created calendars and content grids, conducted competitor analysis, and designed graphic content for events including flyers and posters.
Graduate Account Executive at The Media Image
May 31, 2021 - July 24, 2025Supported digital marketing teams on paid ad campaigns across Facebook, Instagram, and Google Ads. Liaised with clients, created ad previews for campaigns including A/B tests, updated administrative tasks, and performed campaign analytics.
Trainee Digital Marketer at Tangible Digital
April 30, 2020 - July 24, 2025Executed client-based tasks including onsite SEO, content writing, and internal linking for multiple websites as part of placement activities.
Education
BSc Psychology at University of East London
January 1, 2015 - December 31, 20183 A-Levels at Oundle School
January 11, 2030 - July 24, 2025Qualifications
Meta Media Buying Certification
January 11, 2030 - July 24, 2025Pinterest Media Buying Certification
January 11, 2030 - July 24, 2025LinkedIn Certified Marketer Certification
January 11, 2030 - July 24, 2025Google Ads Certification
January 11, 2030 - July 24, 2025Amazon DSP Certification
January 11, 2030 - July 24, 2025TikTok Essentials Badge
January 11, 2030 - July 24, 2025Microsoft Excel Intermediate & Advanced Training
January 1, 2020 - December 31, 2020The Marketing Traineeship Ltd - CPD Certified
January 1, 2020 - December 31, 2020Level 2 Marketing Diploma Certification
January 1, 2020 - December 31, 2020Social Media Marketing Certification
January 1, 2020 - December 31, 2020Google Analytics Certification
January 1, 2020 - December 31, 2020SEO for Business Certification
January 1, 2020 - December 31, 2020Industry Experience
Consumer Goods, Media & Entertainment, Financial Services, Retail, Healthcare
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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