Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I’m Rochelle Messner, a copywriter based in Doncaster with ten years of in-house and freelance experience crafting creative, SEO-friendly copy for online and offline channels. I specialise in writing engaging blogs, product descriptions, website and email content, adapting tone of voice to fit brand and audience, and delivering high-quality work right first time. Currently, I’m working as a freelance copywriter, supporting small and large businesses with their content needs. Previous and current clients include Wren Kitchens, Center Parcs, Victoria Plum, Mayflower, f22 Studios and WildBounds. Before this I worked full time as a copywriter for Wilko’s in- house agency producing content across marketing channels, from packaging straplines to press lookbooks and blog content. I’m proficient with WordPress for blogging and websites and email platforms like Klaviyo and Adestra, and I enjoy collaborating with designers and product teams to drive conversion and maintain consistent brand storytelling.…Hi! I’m Rochelle Messner, a copywriter based in Doncaster with ten years of in-house and freelance experience crafting creative, SEO-friendly copy for online and offline channels. I specialise in writing engaging blogs, product descriptions, website and email content, adapting tone of voice to fit brand and audience, and delivering high-quality work right first time. Currently, I’m working as a freelance copywriter, supporting small and large businesses with their content needs. Previous and current clients include Wren Kitchens, Center Parcs, Victoria Plum, Mayflower, f22 Studios and WildBounds. Before this I worked full time as a copywriter for Wilko’s in- house agency producing content across marketing channels, from packaging straplines to press lookbooks and blog content. I’m proficient with WordPress for blogging and websites and email platforms like Klaviyo and Adestra, and I enjoy collaborating with designers and product teams to drive conversion and maintain consistent brand storytelling.

Rochelle Messner





Hi! I’m Rochelle Messner, a copywriter based in Doncaster with ten years of in-house and freelance experience crafting creative, SEO-friendly copy for online and offline channels. I specialise in writing engaging blogs, product descriptions, website and email content, adapting tone of voice to fit brand and audience, and delivering high-quality work right first time. Currently, I’m working as a freelance copywriter, supporting small and large businesses with their content needs. Previous and current clients include Wren Kitchens, Center Parcs, Victoria Plum, Mayflower, f22 Studios and WildBounds. Before this I worked full time as a copywriter for Wilko’s in- house agency producing content across marketing channels, from packaging straplines to press lookbooks and blog content. I’m proficient with WordPress for blogging and websites and email platforms like Klaviyo and Adestra, and I enjoy collaborating with designers and product teams to drive conversion and maintain consistent brand storytelling.…Hi! I’m Rochelle Messner, a copywriter based in Doncaster with ten years of in-house and freelance experience crafting creative, SEO-friendly copy for online and offline channels. I specialise in writing engaging blogs, product descriptions, website and email content, adapting tone of voice to fit brand and audience, and delivering high-quality work right first time. Currently, I’m working as a freelance copywriter, supporting small and large businesses with their content needs. Previous and current clients include Wren Kitchens, Center Parcs, Victoria Plum, Mayflower, f22 Studios and WildBounds. Before this I worked full time as a copywriter for Wilko’s in- house agency producing content across marketing channels, from packaging straplines to press lookbooks and blog content. I’m proficient with WordPress for blogging and websites and email platforms like Klaviyo and Adestra, and I enjoy collaborating with designers and product teams to drive conversion and maintain consistent brand storytelling.

Available to hire

Hi! I’m Rochelle Messner, a copywriter based in Doncaster with ten years of in-house and freelance experience crafting creative, SEO-friendly copy for online and offline channels. I specialise in writing engaging blogs, product descriptions, website and email content, adapting tone of voice to fit brand and audience, and delivering high-quality work right first time.

Currently, I’m working as a freelance copywriter, supporting small and large businesses with their content needs. Previous and current clients include Wren Kitchens, Center Parcs, Victoria Plum, Mayflower, f22 Studios and WildBounds. Before this I worked full time as a copywriter for Wilko’s in- house agency producing content across marketing channels, from packaging straplines to press lookbooks and blog content. I’m proficient with WordPress for blogging and websites and email platforms like Klaviyo and Adestra, and I enjoy collaborating with designers and product teams to drive conversion and maintain consistent brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Beginner

English

Fluent

Work Experience

SEO Copywriter at Victoria Plum Ltd.

September 1, 2023 - April 1, 2024

Wrote SEO-optimised blogs and uploaded to site, built customer emails using Adestra, created product descriptions with ChatGPT to support, produced SEO-optimised content for filtered listing pages, and resolved item issues in Google Merchant Center.

Creative Copywriter at Wilko Retail Ltd.

March 1, 2015 - September 1, 2023

Created SEO-rich content for new products, developed web-optimised category copy, produced customer emails (up to four per week for ~450,000 customers), crafted packaging straplines, contributed to press lookbooks and evolving tone of voice, and produced blog and corporate copy.

POS design and development assistant manager at Wilko Retail Ltd.

February 1, 2013 - March 1, 2015

Briefed design agency for event identity, translated concepts into workable in-store POS solutions, managed budgets, oversaw in-house artworkers, and ensured brand tone was maintained.

Promotion Planning assistant manager at Wilko Retail Ltd.

April 1, 2011 - September 1, 2011

Brainstormed content and space planning for major campaigns, produced detailed buyers’ briefs, delivered briefs to category teams and managed brief implementation.

Promotions display assistant at Wilko Retail Ltd.

September 1, 2009 - April 1, 2011

Managed promotional builds for a rolling campaign cycle, coordinated with Buying and Supply Chain to ensure accurate offers and stock levels, and produced store implementation guides.