Sofia Abdel

Label illustration for Avena Beer, a craft ale created by Brewskey Pub. The artwork features a mad scientist brewer experimenting with flavors, hops, and chemistry — a visual metaphor for the creative process behind every handcrafted beer. The goal was to mix humor, craftsmanship, and visual storytelling in a way that stands out on crowded shelves while communicating the pub’s playful and experimental identity. I designed the label entirely in Adobe Illustrator, combining expressive linework with vintage textures and a warm oat-based color palette. The project also included: • Typography system for brand consistency • Can and bottle mockups for marketing use • Vector-ready illustration for print and merch applications 🔗 See more illustration and packaging work on rocketshark.uk beerlabel packagingdesign illustration branding craftbeer graphicdesign brewery beerlovers labeldesign adobeillustrator artdirection posterart

• Illustrator
• Product Designer

Full branding and packaging design for Simon Brewery – Ambrée, a craft beer with a bold, premium identity. I developed a custom illustration of a crowned bear to symbolize strength and tradition, combining hand-drawn textures with a vector-based composition for print precision. The goal was to merge the raw energy of artisan brewing with a modern, eye-catching layout suitable for cans and bottle labels. The project included: • Logo refinement and typography pairing • Color palette and metallic finish concept • Realistic 3D mockups for presentation 🔗 See more packaging projects and illustrations on rocketshark.uk packagingdesign beerlabel branding illustration graphicdesign brandidentity labeldesign mockup beerlovers adobeillustrator artdirection

• Brand Designer
• Designer
• Illustrator
• +2

UI/UX and branding project for ORDINO, a modern food delivery app focused on simplicity, speed, and playful design. The project includes a full mobile interface, brand identity, and a custom hero illustration representing the energy and dynamism of urban delivery. I developed the interface in Figma, using a clean grid system, bright color palette, and intuitive navigation to enhance the user experience. The illustration was created in Adobe Illustrator, blending flat shapes and texture brushes for a unique character design. 🔗 See the full project and other app concepts at rocketshark.uk uiux mobileapp fooddelivery illustration branding graphicdesign figma adobeillustrator appdesign uxdesigner uidesigner digitalart

• Brand Designer
• Illustrator
• UI Designer
• +1