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I am a communications and content strategist with regional experience across diverse markets. I lead data-informed, localised strategies that connect brands to their audiences with clarity and intent. Through structured messaging, content governance, and regional insight, I support organizations in advancing business goals and navigating evolving industry landscapes. From Malaysia, India, and Australia, I have steered content and social media programs that drive growth, built playbooks, and guided cross-functional teams. I enjoy mentoring junior designers, coordinating cross-channel campaigns, and translating analytics into actions that resonate with customers.…I am a communications and content strategist with regional experience across diverse markets. I lead data-informed, localised strategies that connect brands to their audiences with clarity and intent. Through structured messaging, content governance, and regional insight, I support organizations in advancing business goals and navigating evolving industry landscapes. From Malaysia, India, and Australia, I have steered content and social media programs that drive growth, built playbooks, and guided cross-functional teams. I enjoy mentoring junior designers, coordinating cross-channel campaigns, and translating analytics into actions that resonate with customers.

Grace Ng Pei Huey

Copywriter, Social Media Manager, Content Strategist, +2

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I am a communications and content strategist with regional experience across diverse markets. I lead data-informed, localised strategies that connect brands to their audiences with clarity and intent. Through structured messaging, content governance, and regional insight, I support organizations in advancing business goals and navigating evolving industry landscapes. From Malaysia, India, and Australia, I have steered content and social media programs that drive growth, built playbooks, and guided cross-functional teams. I enjoy mentoring junior designers, coordinating cross-channel campaigns, and translating analytics into actions that resonate with customers.…I am a communications and content strategist with regional experience across diverse markets. I lead data-informed, localised strategies that connect brands to their audiences with clarity and intent. Through structured messaging, content governance, and regional insight, I support organizations in advancing business goals and navigating evolving industry landscapes. From Malaysia, India, and Australia, I have steered content and social media programs that drive growth, built playbooks, and guided cross-functional teams. I enjoy mentoring junior designers, coordinating cross-channel campaigns, and translating analytics into actions that resonate with customers.

Available to hire

I am a communications and content strategist with regional experience across diverse markets. I lead data-informed, localised strategies that connect brands to their audiences with clarity and intent. Through structured messaging, content governance, and regional insight, I support organizations in advancing business goals and navigating evolving industry landscapes.

From Malaysia, India, and Australia, I have steered content and social media programs that drive growth, built playbooks, and guided cross-functional teams. I enjoy mentoring junior designers, coordinating cross-channel campaigns, and translating analytics into actions that resonate with customers.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Work Experience

Editor at Rolling Grace

January 1, 2004 - Present

Editor and content creator for rolling grace website and Instagram; led editorial and content governance, supported PR initiatives, and managed cross-market content across Malaysia, India, and Australia; supervised video productions and social media campaigns, contributing to integrated brand storytelling.

Digital Marketing & Content Strategist at FLO Chip

April 1, 2019 - December 31, 2019

Led digital marketing and content governance, built monthly content calendars, proposed SEO/marketing strategies, and supported cross-market campaigns across Malaysia and Singapore; collaborated with design and production teams to deliver cohesive content.

Senior Social Media Executive at LO Ki Media

May 1, 2017 - December 31, 2017

Managed social media channels and content strategy, analyzed performance, and executed campaigns to boost reach and engagement across markets; partnered with internal teams to align social content with broader marketing goals.

Senior Copywriter at Compare Hero.my

September 1, 2015 - May 31, 2016

Wrote and edited copy for digital campaigns, landing pages, and marketing materials; contributed to content strategy and collaborated with design teams to optimize conversions.

Web Content Writer at Lazada Malaysia

June 1, 2014 - September 30, 2014

Created web content for e-commerce platform, optimized for SEO, and ensured consistency across product pages and brand messaging.

Copywriter at Minor International (Thailand)

January 1, 2014 - May 31, 2014

Wrote marketing and promotional copy for campaigns across channels, ensuring brand voice and regional alignment.

Social Media Manager & Content Strategist at Trenders

January 1, 2020 - June 30, 2022

Led social media and content strategy, built monthly content calendars, and guided client campaigns across Malaysia, Singapore, and the Philippines; produced internal and client-facing reports.

Social Media Manager & Acting Marketing Manager at Valiram

July 1, 2022 - August 31, 2023

Directed social media and content initiatives, supported marketing campaigns, and coordinated cross-functional collaboration to elevate brand presence in the region.