A global language for BHX

BHX Airport’s messaging was grounded in a local mindset, struggling to have a recogniseable voice amongst other UK airports.

BHX is on a mission to expand, with new routes to china and India we gave them a platform that changed the conversation from regional convenience to global host.

By shifting the narrative outward, the concept invited a dialogue between Birmingham and the world. And in doing so enabled us to bring strong brand consistency throughout all touchpoints.

You can see the whole campaign at https://www.twine.net/signin