Finning Concept Campaign

Finning’s Fluid Analysis services are crucial to keeping hard-working machinery, working hard. It’s an essential service that keeps businesses healthy, but its detailed benefits aren’t so easy to explain to would-be customers.

So we created a social media campaign where the fluid itself conveyed the message. With simple speech bubble art direction, we could start a dialogue between consumer and the lifeblood of their workforce.

Full project at https://www.twine.net/signin