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I am a creative content marketing specialist with 4+ years of experience driving engagement across B2B, agency, and digital platforms. I excel at building end-to-end content strategies that boost brand visibility and generate leads through social media, email, and web assets. I love collaborating with product marketing and partnerships to craft data-driven content, ghostwrite executive blogs, and turn analytics into action. I’m proficient in SEO, CRM tools like HubSpot, and a range of design and publishing platforms to deliver measurable impact.…I am a creative content marketing specialist with 4+ years of experience driving engagement across B2B, agency, and digital platforms. I excel at building end-to-end content strategies that boost brand visibility and generate leads through social media, email, and web assets. I love collaborating with product marketing and partnerships to craft data-driven content, ghostwrite executive blogs, and turn analytics into action. I’m proficient in SEO, CRM tools like HubSpot, and a range of design and publishing platforms to deliver measurable impact.

Rosa Atkinson

Growth Marketer, Marketing Strategist, Product Marketer, +7

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I am a creative content marketing specialist with 4+ years of experience driving engagement across B2B, agency, and digital platforms. I excel at building end-to-end content strategies that boost brand visibility and generate leads through social media, email, and web assets. I love collaborating with product marketing and partnerships to craft data-driven content, ghostwrite executive blogs, and turn analytics into action. I’m proficient in SEO, CRM tools like HubSpot, and a range of design and publishing platforms to deliver measurable impact.…I am a creative content marketing specialist with 4+ years of experience driving engagement across B2B, agency, and digital platforms. I excel at building end-to-end content strategies that boost brand visibility and generate leads through social media, email, and web assets. I love collaborating with product marketing and partnerships to craft data-driven content, ghostwrite executive blogs, and turn analytics into action. I’m proficient in SEO, CRM tools like HubSpot, and a range of design and publishing platforms to deliver measurable impact.

Available to hire

I am a creative content marketing specialist with 4+ years of experience driving engagement across B2B, agency, and digital platforms. I excel at building end-to-end content strategies that boost brand visibility and generate leads through social media, email, and web assets.

I love collaborating with product marketing and partnerships to craft data-driven content, ghostwrite executive blogs, and turn analytics into action. I’m proficient in SEO, CRM tools like HubSpot, and a range of design and publishing platforms to deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Associate at Practifi

December 31, 2021 - September 15, 2025

Expanded a LinkedIn-first content strategy, growing Practifi's social audience by over 330% (from 3K to 13K+ followers) and increasing engagement across multiple platforms. Refined content and social media strategies to align with evolving market trends and brand voice, enhancing collateral for lead generation and buyer enablement. Produced high-quality long-form assets including ghostwritten executive blogs, eBooks, case studies, newsletters, and landing pages to support integrated marketing campaigns. Launched and managed a LinkedIn newsletter, leveraging email campaigns and content marketing techniques to deepen audience engagement and drive lead generation. Collaborated with product marketing and partnership teams to develop targeted, data-driven content that supported both brand positioning and product integration. Applied SEO best practices to blog and website content, significantly improving organic visibility and driving increased traffic to key digital assets.

Marketing Intern at Willis Johnson & Associates

January 1, 2022 - September 17, 2025

Developed and edited diverse marketing content—including blogs, email campaigns, and webinar promotions—to drive brand awareness and support firm growth in the wealth management sector. Managed content publishing using HubSpot by formatting, staging, and coordinating visuals to ensure brand consistency across digital channels. Created engaging YouTube shorts and assisted with webinar production to extend content reach and repurpose long-form materials for various platforms. Participated in content ideation sessions and conducted competitive research to support campaign planning and align marketing strategies with client needs.

Digital/Social Media Intern at Love Advertising

July 31, 2021 - September 16, 2025

Developed and scheduled tailored social media content for 5+ agency clients on Instagram, Facebook, and Twitter using Sprout Social, ensuring each campaign adhered to distinct brand voices. Designed branded visuals and promotional graphics with Adobe Photoshop and InDesign, enhancing the visual appeal and effectiveness of multi-platform content. Supported the creation and QA testing of HTML email campaigns, coordinating scheduling for client outreach to optimize audience engagement. Managed blog publishing and content updates on WordPress, optimizing structure and layout to improve readability and support basic SEO objectives. Assisted in compiling monthly performance reports by collaborating with account managers, delivering insights on campaign results and opportunities for content refinement.