Hi, I’m Rosie Botelho, a Paid Media Specialist and Digital Strategist with over 5 years of experience managing high-performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Throughout my career, I have developed and optimized paid media strategies for clients in industries such as beauty, hospitality, healthcare, and e-commerce, consistently delivering strong ROAS and audience growth. I specialize in creating data-driven campaigns, combining segmentation, retargeting, copywriting, and funnel strategies to boost conversions and digital presence.
In my most recent role, I led full-funnel paid campaigns and implemented tracking solutions using Google Tag Manager and Meta Pixel to ensure precise performance analysis. In addition, I bring hands-on experience with social media planning, email marketing automation, and landing page optimization, always focusing on ROI and strategic alignment. I am currently based in Dublin and hold a Stamp 4 visa, allowing me to work full-time in Ireland without restrictions. My English proficiency is at a technical working level, supporting me effectively in roles requiring strong writing, strategic planning, and reporting.
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