Hi, I'm Rosie Botelho, a Paid Media Specialist and Digital Strategist with over 5 years of experience managing high-performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Throughout my career, I have developed and optimized paid media strategies for clients in industries such as beauty, hospitality, healthcare, and e-commerce, consistently delivering strong ROAS and audience growth. I specialize in creating data-driven campaigns, combining segmentation, retargeting, copywriting, and funnel strategies to boost conversions and digital presence. In my most recent role, I led full-funnel paid campaigns and implemented tracking solutions using Google Tag Manager and Meta Pixel to ensure precise performance analysis. In addition, I bring hands-on experience with social media planning, email marketing automation, and landing page optimization, always focusing on ROI and strategic alignment. I am currently based in Dublin and hold a Stamp 4 visa, allowing me to work full-time in Ireland without restrictions. My English proficiency is at a technical working level, supporting me effectively in roles requiring strong writing, strategic planning, and reporting.

Rosie Botelho

Hi, I'm Rosie Botelho, a Paid Media Specialist and Digital Strategist with over 5 years of experience managing high-performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Throughout my career, I have developed and optimized paid media strategies for clients in industries such as beauty, hospitality, healthcare, and e-commerce, consistently delivering strong ROAS and audience growth. I specialize in creating data-driven campaigns, combining segmentation, retargeting, copywriting, and funnel strategies to boost conversions and digital presence. In my most recent role, I led full-funnel paid campaigns and implemented tracking solutions using Google Tag Manager and Meta Pixel to ensure precise performance analysis. In addition, I bring hands-on experience with social media planning, email marketing automation, and landing page optimization, always focusing on ROI and strategic alignment. I am currently based in Dublin and hold a Stamp 4 visa, allowing me to work full-time in Ireland without restrictions. My English proficiency is at a technical working level, supporting me effectively in roles requiring strong writing, strategic planning, and reporting.

Available to hire

Hi, I’m Rosie Botelho, a Paid Media Specialist and Digital Strategist with over 5 years of experience managing high-performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Throughout my career, I have developed and optimized paid media strategies for clients in industries such as beauty, hospitality, healthcare, and e-commerce, consistently delivering strong ROAS and audience growth. I specialize in creating data-driven campaigns, combining segmentation, retargeting, copywriting, and funnel strategies to boost conversions and digital presence.

In my most recent role, I led full-funnel paid campaigns and implemented tracking solutions using Google Tag Manager and Meta Pixel to ensure precise performance analysis. In addition, I bring hands-on experience with social media planning, email marketing automation, and landing page optimization, always focusing on ROI and strategic alignment. I am currently based in Dublin and hold a Stamp 4 visa, allowing me to work full-time in Ireland without restrictions. My English proficiency is at a technical working level, supporting me effectively in roles requiring strong writing, strategic planning, and reporting.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Marketing Strategist & Media Buyer at Cadabra Publicidade
December 31, 2024 - July 28, 2025
Planned and executed high-impact paid campaigns on Google Ads and Meta Ads for brands in beauty, fashion, and telecom. Increased ROI by over 1,000% on several campaigns using segmentation, retargeting, and keyword strategy. Developed cross-platform campaign strategies integrated with WhatsApp and email automation. Implemented tracking tags via Google Tag Manager and Meta Pixel for performance measurement. Created copy and creatives optimized for ads and landing pages. Produced monthly performance reports with data analysis and strategic recommendations.
Freelance Digital Marketing Consultant at Lojas Renner SA
March 31, 2024 - July 28, 2025
Collaborated on seasonal campaigns and product activations. Provided performance insights and creative strategy recommendations.
Marketing Planner at Soul Digital Agency
August 31, 2021 - July 28, 2025
Created and managed paid campaigns on Facebook Ads, LinkedIn Ads, and Google Ads. Designed content calendars and automated email workflows for multiple clients. Optimized ad performance and led social media strategy aligned with business goals.
Front-End Developer & Digital Support at Waac Soluções em TI
July 31, 2020 - July 28, 2025
Designed and developed landing pages and websites. Applied SEO strategies and UX principles to boost user engagement and site performance.
Marketing Strategist & Media Buyer at Cadabra Publicidade
December 31, 2024 - August 4, 2025
Collaborated on seasonal campaigns and product activations, providing performance insights and creative strategy recommendations. Managed paid media campaigns on Google Ads and Meta Ads with a focus on ROI and audience growth.
Freelance Digital Marketing Consultant at Lojas Renner SA
March 31, 2024 - August 4, 2025
Developed and optimized paid media strategies on various platforms including Google Ads, Meta Ads, and LinkedIn Ads. Delivered creative strategies and performance analysis to boost digital presence and conversions.
Front-End Developer & Digital Support at Waac Soluções em TI
July 31, 2020 - August 4, 2025
Designed and developed landing pages and websites, applying SEO strategies and UX principles to boost user engagement and site performance. Provided digital support services.
Marketing Planner at Soul Digital Agency
August 31, 2021 - August 4, 2025
Created and managed paid campaigns on Facebook Ads, LinkedIn Ads, and Google Ads. Designed content calendars and automated email workflows for multiple clients. Optimized ad performance and led social media strategy aligned with business goals.

Education

Technology in Information Technology Management at Senac SP
January 1, 2018 - December 31, 2019
Bachelor's in Architecture and Urbanism at UNINOVE
January 1, 2012 - December 31, 2015
Technology in Information Technology Management at Senac SP
January 1, 2018 - December 31, 2019
Bachelor's in Architecture and Urbanism at UNINOVE
January 1, 2012 - December 31, 2015

Qualifications

Google Ads Search Certification
January 11, 2030 - July 28, 2025
Scrum Product Owner® (CSPO)
January 11, 2030 - July 28, 2025
Project Management
January 11, 2030 - July 28, 2025
Front-End Development
January 11, 2030 - July 28, 2025
Web Designer
January 11, 2030 - July 28, 2025
Google Ads Search Certification - Google Skillshop
January 11, 2030 - August 4, 2025
Scrum Product Owner® (CSPO)
January 11, 2030 - August 4, 2025
Project Management – Google (Coursera)
January 11, 2030 - August 4, 2025
Front-End Development – Mastertech / Udemy
January 11, 2030 - August 4, 2025
Web Designer – Impacta Tecnologia
January 11, 2030 - August 4, 2025

Industry Experience

Consumer Goods, Travel & Hospitality, Healthcare, Retail, Telecommunications, Software & Internet
    paper 360° Strategic Marketing Plan
    I created a comprehensive strategic plan for 2024 for Spa Déia e Renata. The goal was to integrate all digital marketing fronts (paid media, content, branding, CRM) to boost client acquisition and brand positioning in the premium beauty segment.
    paper Online Traffic & Sales Management
    I worked as a digital marketing strategist for Spa Déia e Renata, a premium wellness and beauty center. I was fully responsible for planning and executing paid media campaigns, focused on Meta Ads, targeting an audience with high purchasing power. metaads googleads

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