I am a Web Developer and Designer with over five years of experience in full stack web development, web and graphic design, and technical support. I thrive in both independent and team settings and I possess strong written and verbal communication skills. I specialize in creating visually appealing and fully functional websites that engage users and meet business needs. I am proficient with a variety of programming languages, CMS platforms, and design tools, enabling me to deliver and maintain high-quality web solutions for diverse clients.…

Roxan Fel Segura

I am a Web Developer and Designer with over five years of experience in full stack web development, web and graphic design, and technical support. I thrive in both independent and team settings and I possess strong written and verbal communication skills. I specialize in creating visually appealing and fully functional websites that engage users and meet business needs. I am proficient with a variety of programming languages, CMS platforms, and design tools, enabling me to deliver and maintain high-quality web solutions for diverse clients.…

Available to hire

I am a Web Developer and Designer with over five years of experience in full stack web development, web and graphic design, and technical support. I thrive in both independent and team settings and I possess strong written and verbal communication skills. I specialize in creating visually appealing and fully functional websites that engage users and meet business needs.

I am proficient with a variety of programming languages, CMS platforms, and design tools, enabling me to deliver and maintain high-quality web solutions for diverse clients.

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Skills

Experience Level

WordPress
Expert
Canva
Expert
Shopify
Expert
Figma
Expert
WooCommerce
Expert
JavaScript
Expert
PHP
Expert
Github
Expert
Elementor
Expert
CSS
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Laravel
Expert
MySQL
Expert
SEO
Expert
GA4
Expert
SEMrush
Intermediate
Adobe Illustrator
Intermediate
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Language

Work Experience

Digital Marketing Specialist at Dirty Deeds Cleaning Company
March 3, 2025 - November 1, 2025
- Develop and implement effective SEO strategies to increase organic search visibility and drive website traffic. - Create visually appealing graphics and branding materials to support marketing campaigns. - Manage and grow our presence on social media platforms, including Facebook, Instagram, and LinkedIn. - Oversee content management on company website, ensuring it is up-to-date and engaging. - Collaborate with cross-functional teams to align marketing strategies with business goals. - Analyze and report on the performance of digital marketing campaigns, making data-driven recommendations for improvement. - Stay updated on industry trends and competitor activities to identify new opportunities and areas for improvement. - Build and modify websites to enhance user experience and align with marketing goals.
Webmaster and Senior Developer at WeTrain
October 6, 2025 - May 16, 2025
- Ensuring the website runs smoothly and efficiently - Collaborating with cross-functional teams to meet business objectives - Developing new features and enhancements for our website - Implementing security measures and performing regular updates - Providing technical support and resolving IT-related issues - Building landing pages and transforming designs into functional pages - Developing complete websites and bringing creative visions to life
Team Lead - Website Quality Assurance and SEO at Housecall Pro
October 7, 2024 - February 28, 2025
- Lead a small team of representatives, providing day-to-day leadership and support, while maintaining individual contributor responsibilities - Own the QA process to score and coach team members through their site builds - Oversee website SEO maintenance and optimizations - Create and Review processes for SEO maintenance, optimizations, and Website Quality Assurance - Collaborate with stakeholders to improve internal policy and procedures - Organize and run team meetings and standups where needed - Support new hire training and educate on Website workflows - Stay up to date on sales and success process, product changes, updates and new releases
Senior Website Marketing Specialist - Website Quality Assurance at Housecall Pro
March 4, 2024 - October 31, 2024
- Assess the quality of websites designed and developed. - Research and provide solutions to improve quality. - Document and write best practices to maintain website quality. - Provide solutions and advice to developers to maintain website quality. - Manage Domains and DNS
Website Marketing Specialist at Housecall Pro
January 1, 2024 - March 31, 2024
- Create customer websites that fit their brand - Troubleshoot issues that come up during the website build process - Communicate updates to customers via email and other tools - Maintain website build performance
Wordpress Developer II at TechnologyAdvice
July 3, 2023 - December 29, 2023
- Develop and maintain features in PHP and WordPress for our 50+ website portfolio - Migrate existing websites into WordPress - Contribute and be involved in all phases of the SDLC process. - Write well designed, testable, efficient clean code and improve performance - Prepare and produce releases of software components - Collaborate with other team members to implement new features - Develop custom themes and page templates using WordPress and Advanced Custom Fields - Support our content writers and editors in using WordPress to build pages - Manage and respond to incoming support requests
Website Manager at Meler Productions LLC
September 5, 2022 - December 29, 2023
- Developed and hosted websites for Meler Productions - Revamped websites for clients in the company - Emphasized the importance of creating and maintaining fully functioning websites - Ensured websites met client needs
Freelance Web Developer at Freelance
February 5, 2018 - Present
- Developed, designed, and launched various websites and ecommerce websites for small to mid-size businesses - Redesign and/or migrate existing websites using technologies such as WordPress and Shopify - Collaborated with developers to fix bugs and website and web application errors
Freelance Web Developer at Freelance
March 1, 2025 - October 1, 2025
Developed, designed, and launched various websites and ecommerce sites for small to mid-size businesses; redesigned and/or migrated existing websites using WordPress and Shopify; collaborated with developers to fix bugs and errors in websites and web applications; developed and implemented effective SEO strategies to increase organic search visibility and drive website traffic.
Web Master & Senior Developer at WE TRAIN
October 1, 2024 - May 1, 2025
Ensured the website runs smoothly and efficiently; collaborated with cross-functional teams to meet business objectives; developed new features and enhancements; implemented security measures and performed regular updates; provided technical support and resolved IT-related issues; built landing pages and transformed designs into functional pages; developed complete websites and brought creative visions to life.
Team Lead - Website QA and SEO at HouseCall Pro
October 1, 2024 - February 1, 2025
Led a small team of representatives, managed QA processes to score and coach team members through site builds, oversaw website SEO maintenance and optimizations, documented best practices for quality assurance and SEO, collaborated with stakeholders to improve internal policies, organized team meetings and trainings, and stayed current on product changes and releases.
Senior Website Marketing Specialist - Website QA at HouseCall Pro
March 1, 2024 - October 1, 2024
Assessed the quality of websites designed and developed, researched solutions to improve quality, documented best practices, provided guidance to developers on maintaining website quality, managed domains and DNS, and supported overall website marketing initiatives.
WordPress Developer II at I Technology Advice
July 1, 2023 - December 1, 2023
Developed and maintained PHP/WordPress features for a 50+ website portfolio; migrated existing sites to WordPress; contributed across SDLC, wrote clean, efficient code, prepared releases, collaborated on feature implementation; built custom themes and templates with WordPress and Advanced Custom Fields; supported content editors in using WordPress.
Web Developer at Hangadi ts Solutions
October 1, 2019 - January 1, 2021
Developed, designed, and launched new e-commerce websites and web applications for startups; revamped existing websites and apps using WordPress, Shopify, and Laravel; collaborated with developers to fix bugs and site/application errors.
Freelance Online Course Builder and Administrator at Talance, Inc.
September 1, 2017 - December 1, 2018
Administered and managed e-learning LMS platforms; integrated course modules into the platform; collaborated with internal staff to develop online training for clients.
Freelance Graphic Designer at Ocean Ring Technologies
February 1, 2018 - June 1, 2018
Created designs for clients including event promos, logos, and social media banners; produced designs suitable for social media marketing and websites; collaborated with clients to understand needs and deliver design solutions.

Education

Bachelor of Science in Information Technology at Silliman University
June 18, 2018 - October 23, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Education, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
    paper Lenovo Nexus Website Development

    Built a custom WordPress website for Lenovo Asia as a private platform for members to access company trends, platforms, tools, devices, and news. Developed the site using Elementor and Advanced Custom Fields to create flexible content structures and reusable components that allow internal teams to manage updates efficiently.

    Structured the website to support multiple content types while keeping navigation clear and organized for members. Implemented on page and technical SEO, including metadata setup, clean URL structures, proper heading hierarchy, schema where needed, and performance improvements to ensure strong visibility and fast load times across the region.

    Website: https://www.twine.net/signin

    paper Custom Website Migration to Shopify

    Led the full migration of a custom built ecommerce website into Shopify. Extracted and structured existing content, then rebuilt pages within Shopify while preserving brand consistency and site architecture. Imported over 400 SKUs, including product data, variants, and collections, and ensured accuracy across inventory and pricing. Integrated third party tools such as Attentive Marketing to support email and SMS campaigns.

    Customized a free Shopify Liquid theme to match the previous site’s layout and functionality. Extended native sections to support custom fields within existing blocks. Implemented WCAG guidelines to align with ADA standards and improve accessibility across templates and product pages. Configured checkout settings to restrict orders to the USA and Canada. Handled on page and technical SEO, including redirects, metadata, URL structure, and performance improvements to protect rankings during the transition.

    Website: https://www.twine.net/signin

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