I am a marketing & digital manager with 24 years of experience, proficient in building brands, launching products and coordinating omnichannel/digital campaigns and content creation, spanning across industries. I excel in leading entrepreneurial and multinational teams, acting as a true intrapreneur, delivering meaningful impact to people and businesses through purposeful strategy and visionary leadership.…

Roxana Ilie

I am a marketing & digital manager with 24 years of experience, proficient in building brands, launching products and coordinating omnichannel/digital campaigns and content creation, spanning across industries. I excel in leading entrepreneurial and multinational teams, acting as a true intrapreneur, delivering meaningful impact to people and businesses through purposeful strategy and visionary leadership.…

Available to hire

I am a marketing & digital manager with 24 years of experience, proficient in building brands, launching products and coordinating omnichannel/digital campaigns and content creation, spanning across industries.

I excel in leading entrepreneurial and multinational teams, acting as a true intrapreneur, delivering meaningful impact to people and businesses through purposeful strategy and visionary leadership.

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Language

English
Fluent
French
Intermediate
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Marketing Manager at Nextgen Software
May 1, 2023 - Present
Responsible for marketing strategy and communication plan including Google Ads and LinkedIn campaigns reaching over 6 million people. Managed social media presence, video and content creation, and oversaw the launch of the new nextgensoftware.eu website. Organized events such as DORA with banking representatives and the Bucharest Cybersecurity Conference, including design, coordination, PR, and social media activities. Participated in major industry forums and campaigns designed with Artificial Intelligence tools.
Marketing Manager at Consolight
April 30, 2023 - July 11, 2025
Designed and implemented the marketing and repositioning strategy including a new visual identity concept. Defined unitary online and offline presence and content approaches across communication channels. Led the 25th anniversary project with national PR coverage. Managed branding and positioning for Consotech smart & eco division, event participation, national OOH project redesign, digital strategies including email programs and social media content, and organized events for partners and clients. Administered agencies and vendors for marketing materials and giveaways.
Marketing Manager / Business Development Director at Today Advertising
October 31, 2021 - July 11, 2025
Managed e-commerce with over 300,000 products, category management, and feeds. Developed creative stands for trade fairs in Warsaw. Led concept and product identification for catalogs, social media campaigns, Google Ads, and Facebook campaigns. Responsible for partnerships and product procurement from the EU and China.
Marketing Manager (Digital FireWorks Creator) at Temperfield
December 31, 2018 - July 11, 2025
Led marketing and communication strategy for a hi-tech company, branded new and service portfolios across six business units, promoted AI technology, launched a new website, and created the Transform2digital community concept and branding.
Marketing Manager at A&D Pharma Group (Solacium Pharma)
December 31, 2015 - July 11, 2025
Designed marketing and communication strategy for OTC, medical devices, and supplements including branding, packaging, launching campaigns, and creative packaging complying with regulatory demands. Managed TV production, media planning, in-store campaigns, and brand activations leading to a 30% increase in sales.
Managing Partner at Business Upgrade
December 31, 2014 - July 11, 2025
Led consultancy firm with branding, communication, market research, and sales launch campaigns.
Marketing Manager & Brand Builder at Lugera & Makler
December 31, 2013 - July 11, 2025
Designed and implemented group rebranding across 8 countries, developed brand architecture, logos, video concepts, and marketing launch campaigns.
B.right Marketer at Marketer Călător
December 31, 2016 - July 11, 2025
Provided combined expertise in brand building and business development with rebranding and repositioning programs, video communications, animations, and marketing/project management for clients.
Marketing Manager at Rompetrol (Ecomaster)
December 31, 2011 - July 11, 2025
Managed marketing strategies and branding for multiple group companies. Coordinated the launch of Ecopark (2.5 million USD), handled new product branding for car fuel additives, and managed marketing campaigns and market research.
Development Director at Mediafax & Mediapro Studios (CME)
December 31, 2008 - July 11, 2025
Designed development strategies and business plans, coordinated project management and investments for developmental projects with large budgets.
Marketing Manager at Totalsoft
December 31, 2007 - July 11, 2025
Designed and implemented marketing strategies, coordinated marketing department activities and budgets including PR, BTL, and ATL.
New Service Developer & New Products Manager at Sodexo
December 31, 2006 - July 11, 2025
Launched new vouchers on the Romanian market, performed market research and feasibility studies, managed budgeting and legal framework support, coordinated telesales campaigns leading to multimillion euro turnover in the first year.
Country Marketing Coordinator at Softwin (BitDefender)
December 31, 2003 - July 11, 2025
Implemented national marketing strategy, BTL programs, media planning, PR, and partnership programs leading to a 40% increase in sales volumes at the regional level.
Marketing Manager / Commercial Manager at Astral Telecom & Express TV
December 31, 2002 - July 11, 2025
Managed sales and customer care teams, coordinated marketing strategy, produced and hosted economic news and live talk shows, conducted election campaigns and polls, and coordinated commercial turnkey projects.
Commercial Project Manager at Technodil Design
August 1, 1997 - December 1, 1998
Coordinated auctions, contracting, construction and turn-key delivery of historic rehabilitation and modernization projects with budgets exceeding $250,000 (i.e. Sidex agreement center)
Marketing Manager at Nextgen Software
May 1, 2023 - Present
Designed and executed the marketing strategy and digital communication plan, including Google Ads and LinkedIn campaigns reaching over 6 million people. Managed all social media channels, video production, content creation and coordinated the launch of the new website www.nextgensoftware.eu – fully in-house developed with semi-coding and content expertise. Managed event logistics for DORA event with BNR, DNSC & banking representatives and Bucharest Cybersecurity Conference, overseeing design, coordination, PR, and social media. Represented Nextgen at major industry forums.
Marketing Manager at Consolight
April 30, 2023 - July 14, 2025
Developed and implemented marketing and repositioning strategies including a new visual identity. Established unified digital and offline presence across communication channels. Led the 25th-anniversary project with national PR coverage.
Marketing Manager (Digital FireWorks Creator) at Temperfield
October 31, 2018 - July 14, 2025
Led marketing and communication strategies across six business units. Branded new portfolio & promoted AI e-Cuore technology. Launched the new website www.temperfield.com. Created and branded the online Transform2digital community concept & editorial project on www.wall-street.ro. Ranked 6th among 133 companies at IMWorld and awarded 2nd place at Mercedes Innovation Pitch during Web Summit Lisbon.
Bright Marketer | Marketer Călător at Freelance
October 31, 2016 - July 14, 2025
Provided brand building and business development expertise. Delivered rebranding and repositioning programs, video communications, animations and digital projects for clients including Turkish fast-food & restaurant chains, US law firms, dental clinics and HR recruiting agencies.
Marketing Manager & Business Development Director at Today Advertising
April 30, 2021 - July 14, 2025
Managed e-commerce platform with over 300,000 products and category management. Led product selection, catalog development, social media campaigns, Google Ads and Facebook ads. Negotiated and maintained partnerships with suppliers from EU and China (+300 partners). Organized participation & creative booths at trade fairs: Remadays Warsaw 2019 and Gifts Show 2019 Bucharest, managing all catalogs and marketing assets.
Marketing Manager at A&D Pharma Group
December 31, 2015 - July 14, 2025
Developed and launched new brand InfantUNO for infant supplements and medical devices (6+ SKUs) including branding, regulatory-compliant packaging and go-to-market strategies/ activations. Produced and managed national TV campaigns for Ibusinus, Ciocolax and Revigrip brands, significantly boosting sales, brand recall and pharmacy uptake with substantial media budgets.
Marketing Manager & Brand Builder at Lugera & Makler
December 31, 2013 - July 14, 2025
Coordinated the Group rebranding across 8 countries, introducing the new concept 'Lugera – The People Republic' to reposition the company as a more people-centric HR brand. Developed brand architecture, logos, video concepts and coordinated marketing launch campaigns for HR temp services and recruitment.
Marketing Manager at Rompetrol (non-core Business Unit)
December 31, 2011 - July 14, 2025
Coordinated marketing strategies and branding at HQ group level across multiple companies. Managed the launch of Ecopark project (€2.5 million investment) including PR, launch event, and online lead generation campaign. Product development & launch campaign of Carflux fuel additives range & Carglance windscreen. Led campaigns and market research for multiple product lines.
Development Director at Mediafax & Mediapro Studios (CME)
December 31, 2008 - July 14, 2025
Designed business development strategies, business plans and coordinated project management for multimillion-euro investments in movies and daily prime-time TV programs.
Marketing Manager at Totalsoft
December 31, 2007 - July 14, 2025
Developed and implemented marketing strategies and budgets, coordinating PR, BTL and ATL activities.
New Service Developer & New Products Manager at Sodexo
December 31, 2006 - July 14, 2025
Launched new vouchers (CadouPass gift, TuristPass vacation, PrimulPass kindergarten) on the Romanian market, performing market research and feasibility studies. Managed telesales campaigns that led to multimillion-euro turnover in the first year. Achieved sales 250% higher than initially budgeted. Handled internal launch & training for over 60 sales managers & agents. Provided public affairs and regulatory support for legal frameworks related to gift & childcare vouchers and Fiscal Code.
Country Marketing Coordinator at Bitdefender
December 31, 2003 - July 14, 2025
Implemented national marketing strategies, BTL programs, media planning and partnership programs. Led regional road tours and National Partner Program resulting in a 40% sales increase on the national market.
Marketing & Commercial Manager @ Astral Telecom (UPC) & Economic Editor/ Producer @ Express TV at Astral Telecom (UPC) & Express TV
December 31, 2001 - July 14, 2025
Managed sales & customer care teams, coordinated marketing strategies. Conducted customer survey on 5,000 subscribers introducing a new cash-collecting & sales strategy. Produced and hosted the weekly live economic talk show "Everlasting...transition" with daily economic news. Conducted TV election pool and secured exclusive interviews with prominent political and business figures.
Commercial Project Manager at Technodil Design
December 31, 1998 - July 14, 2025
Coordinated auctions, contracting, construction and turn-key delivery of historic rehabilitation and modernization projects with budgets exceeding $250,000 (e.g., Sidex agreement center).
Marketing Manager at Nextgen Software
May 1, 2023 - Present
Designed and executed the marketing strategy and digital communication plan, including Google Ads and LinkedIn campaigns with reach of 6+ millions each. Coordinated launch of new website www.nextgensoftware.eu, full content creation & CSM, managed all in-house development team. Managed events including DORA event with BNR, DNSC & banking representatives and Bucharest Cybersecurity Conference overseeing design, coordination, PR, and social media. Represented Nextgen at major industry forums. Managed all social media channels, video & content creation.
Marketing Manager at Consolight
April 30, 2023 - July 24, 2025
Developed and implemented marketing and repositioning strategies including a new visual identity. Established unified digital and offline presence across communication channels. Led the 25th-anniversary project with national PR coverage.
Marketing Manager at Temperfield
October 31, 2018 - July 24, 2025
Led marketing and communication strategies across six business units. Branded new portfolio & promoted AI e-Cuore technology. Launched the new website www.temperfield.com. Created and branded the online Transform2digital community concept & editorial project. Achieved high booth rankings at Internet & Mobile World and Mercedes Innovation Pitch during Web Summit Lisbon.
Bright Marketer at Marketer Călător
October 31, 2016 - July 24, 2025
Provided brand building and business development expertise. Delivered rebranding and repositioning programs, video communications, animations, and digital projects for various clients including food chains, law firms, dental clinics, and HR recruiting agencies.
Marketing Manager & Business Development Director at Today Advertising
October 31, 2021 - July 24, 2025
Managed an e-commerce platform with over 300,000 products and category management. Led product selection, catalog development, social media campaigns, Google Ads, and Facebook ads. Negotiated and maintained partnerships with suppliers from EU and China. Organized participation & creative booths at trade fairs, managing catalogs and marketing assets.
Marketing Manager at A&D Pharma Group
December 31, 2015 - July 24, 2025
Developed and launched new brand InfantUNO for infant supplements and medical devices with branding and regulatory-compliant packaging. Produced and managed national TV campaigns increasing sales significantly for brands like Ibusinus and Ciocolax. Delivered integrated campaigns boosting customer retention and brand recall.
Marketing Manager & Group Brand Builder at Lugera & Makler
December 31, 2013 - July 24, 2025
Coordinated group rebranding across 8 countries, repositioning the company with a new HR brand concept. Developed brand architecture, logos, video concepts, and marketing launch campaigns for HR temp services and recruitment.
Development Director at Mediafax & Mediapro Studios (CME)
December 31, 2008 - July 24, 2025
Designed business development strategies and seven business plans. Coordinated project managers for multimillion-euro investments in movies and prime-time TV programs. Managed P&L for projects.
Marketing Manager at Rompetrol (non-core Business Unit)
December 31, 2011 - July 24, 2025
Coordinated marketing strategies and branding at HQ group level across multiple companies. Managed launch of Ecopark project (€2.5M investment) with PR, event, and online lead campaigns. Led product development and launch campaigns for fuel additives and related products. Managed campaigns and market research for various product lines.
Marketing Manager at Totalsoft
December 31, 2007 - July 24, 2025
Developed and implemented marketing strategies and budgets, coordinating PR, BTL, and ATL activities.
New Service Developer & New Products Manager at Sodexo
December 31, 2006 - July 24, 2025
Launched new vouchers (gift, vacation, kindergarten) on Romanian market, performing market research and feasibility studies. Managed telesales campaigns significantly exceeding forecasts. Internal launch & training for sales managers and agents. Supported public affairs and regulatory changes for gift voucher laws.
Marketing Manager & Economic Producer at Astral Telecom & Express TV
December 31, 2001 - July 24, 2025
Managed sales & customer care teams and coordinated marketing strategies. Conducted customer surveys and developed new sales strategies. Produced and hosted weekly live economic talk shows and election campaign news. Achieved exclusive interviews with high-profile government and business leaders.
Country Marketing Coordinator at Bitdefender
December 31, 2003 - July 24, 2025
Implemented national marketing strategies and programs. Led regional road tours and National Partner Program, resulting in a 40% sales increase on the national market.
Commercial Project Manager at Technodil Design
December 31, 1998 - July 24, 2025
Coordinated auctions, contracting, construction, and turn-key delivery of historic rehabilitation and modernization projects with budgets exceeding $250,000.
Marketing Manager at Consolight
April 1, 2023 - October 10, 2025
Led marketing strategy and branding; oversaw integrated campaigns; coordinated product launches and content across channels; built partnerships and PR activities.
Marketing Manager at Today Advertising
October 1, 2021 - October 10, 2025
Led marketing and communications strategy across multiple business units; developed new portfolio branding; launched online transformation; PR and social media leadership; high-level event management.
Marketing Manager & Group Brand Builder at Lugera & Makler
December 31, 2013 - October 10, 2025
Led branding across eight countries; introduced HR brand concepts; developed brand architecture, visuals, and multi-channel launches; HR and recruitment branding campaigns.
Group Brand Builder at Lugera & Makler
December 31, 2010 - October 10, 2025
Led branding across eight countries; introduced the 'Lugera – The People Republic' concept; developed HR branding and multi-channel campaigns.
Marketing Manager & Business Development Director at A&D Pharma Group
December 31, 2015 - October 10, 2025
Led marketing and business development; drove product launches and partnerships; contributed to growth and market expansion.
New Services Developer & New Products Manager at Sodexo
December 31, 2006 - October 10, 2025
Launched new Romanian vouchers and products; conducted market research and feasibility studies; led national campaigns and partnerships; regulatory considerations for packaging and HR benefits.
Marketing Manager at Nextgen Software
May 1, 2023 - Present
Designed and executed the marketing strategy and digital communication plan, including Google Ads and LinkedIn campaigns with reach of 6+ million. Coordinated launch of the new website www.nextgen software.eu; full content creation & CMS; managed in-house development team. Event management for DORA with BNR, DNSC & banking representatives and Bucharest Cybersecurity Conference; oversaw design, coordination, PR, and social media. Represented Nextgen at major industry forums. Managed all social media channels, video & content creation.
Marketing Manager & Group Brand Builder at Lugera & Makler
December 31, 2013 - October 10, 2025
Coordinated group rebranding across 8 countries, introduced 'Lugera – The People Republic' HR concept; developed brand architecture, logos, video concepts; launched online and offline campaigns; built website and brand assets; managed PR, events and social media.
Marketing Manager at Tem perfield
October 1, 2018 - October 10, 2025
Led marketing and communications strategies across six business units; branded new portfolio and promoted AI tech; launched new website; created online community and editorial projects; managed PR and social media; represented brand at industry events.
Marketing Manager at Consolight
April 1, 2023 - October 10, 2025
Developed and implemented marketing and repositioning strategies including a new visual identity; established unified digital and offline presence across channels; led a 25th anniversary project with national PR coverage.
Lead Marketer at Today Advertising
October 1, 2021 - October 10, 2025
Managed e-commerce platform with 300,000+ products; product selection, catalog development, social campaigns; negotiated partnerships with suppliers; organized participation at trade fairs; oversaw PR and marketing assets.
Marketing Manager & Business Development Director at A&D Pharma Group
December 31, 2015 - October 10, 2025
Launched new infant nutrition brand InfantoUno; branding, regulatory packaging and go-to-market activations; led national TV campaigns; built partnerships and managed regulatory aspects.
Group Brand Builder at Lugera & Makler
December 31, 2013 - October 10, 2025
Coordinated rebranding across 8 countries; introduced the 'Lugera – The People Republic' concept to reposition the HR brand; developed brand architecture, logos, video concepts, and marketing launches for HR services; produced company website and brand assets.
New Services Developer & New Products Manager at Sodexo
January 1, 2006 - October 10, 2025
Launched new vouchers on the Romanian market (CadouPass Gift, Tourist Pass, Primul Pass etc.); conducted market research and feasibility studies; led multi-channel sales campaigns; achieved multi-million euro turnover and built 1,100+ affiliated shops in the first year; conducted internal training and regulatory alignment.
Marketing Manager at Rompetrol (Non-core Business Unit)
December 31, 2011 - October 10, 2025
Coordinated marketing and branding across HQ for multiple companies (Eco Master, Vega Refinery, etc.); launched large-scale initiatives such as EcoPark project (€2.5M investment); PR and online lead generation; organized launch events.
Commercial Project Manager at Rompetrol (Non-core Business Unit)
December 31, 2007 - October 10, 2025
Coordinated marketing budgets, campaigns and business development activities; supported multiple business lines with branding and go-to-market activities.
Marketing Manager at Nextgen Software
May 1, 2023 - Present
Designed and executed the marketing strategy and digital communications plan, including Google Ads and LinkedIn campaigns with reach of 6+ million; coordinated launch of a new website; full content creation & CMS; managed in-house development team. Event management for DORA with BNR, DNSC & banking representatives and Bucharest Cyber Security Conference; oversaw design, coordination, PR, and social media; represented Nextgen at major industry forums.
Marketing Manager at Consolight
April 1, 2023 - October 10, 2025
Developed and implemented marketing and repositioning strategies; established unified digital and offline presence across channels; led 25th anniversary PR coverage.
Marketing Manager at Tempfield
October 1, 2018 - October 10, 2025
Led marketing and communications strategies across six business units; branded new portfolio and promoted AI e-Cuore technology; launched new website.
Marketing Manager at Totalsoft
January 1, 2007 - October 10, 2025
Developed and implemented marketing strategies and budgets; coordinated PR, BTL and ATL activities.
New Service Developer & New Products Manager at Sodexo
January 1, 2006 - October 10, 2025
Launched new vouchers on the Romanian market (CadouPass Gift, TuristPass vacations, PrimulPass kindergarten) including market research, feasibility studies; managed tele-sales campaigns leading to multi-million-euro turnover in the first year.
Marketing Manager at A&D Pharma Group
January 1, 2015 - October 10, 2025
Infant UNO launch: developed and launched new brand for infant supplements and medical devices (6+ SKUs); branding, regulatory-compliant packaging and go-to-market activations; online presence.
Marketing Manager & Business Development Director at Today Advertising
October 1, 2021 - October 10, 2025
Managed e-commerce platform (300,000+ products) and category management; led product selection, social media campaigns, Google Ads & Facebook Ads; negotiated partnerships with suppliers; organized trade fair participation; managed pricing and promotions; large-scale campaigns.

Education

Post-univ. studies at Galati University
January 1, 1997 - December 31, 1998
Bachelor Degree at Al. I. CUZA University Iasi
January 1, 1992 - December 31, 1997
Bachelor Degree at Al. I. Cuza University Iași
January 1, 1992 - December 31, 1997
Post-university studies at Dunarea de Jos University
January 1, 1997 - December 31, 1998
Bachelor Degree at Al. I. CUZA University Iași
January 1, 1992 - December 31, 1997
Post-university studies at Dunarea de Jos University
January 1, 1997 - December 31, 1998
Bachelor Degree at Al. I. Cuza University Iasi
January 1, 1992 - December 31, 1997
Post-university studies at Dunarea de Jos University
January 1, 1997 - December 31, 1998
Bachelor Degree in Marketing at Alexandru Ioan Cuza University
January 1, 1992 - January 1, 1997
Bachelor's degree in Marketing at Alexandru Ioan Cuza University, Iași
January 1, 1992 - January 1, 1997
Postgraduate studies in Business Administration at Dunărea de Jos University
January 11, 2030 - October 10, 2025
Excellence in Customer Service at ASEBUSS
January 1, 2009 - October 10, 2025
Project Management at COuDEC S / UK Open University
January 1, 2006 - October 10, 2025
Bachelor's Degree in Marketing at Alexandru Ioan Cuza University, Iași
January 1, 1992 - January 1, 1997
Post-University Studies in Business Administration at Dunărea de Jos University of Galați
January 11, 2030 - October 10, 2025
Executive Coach Certification, Level 1 at PCI & John Whitmore
January 11, 2030 - October 10, 2025
Marketing 3.0 – Values-Driven Marketing at Philip Kotler Certificate
January 11, 2030 - October 10, 2025

Qualifications

Social Media Manager Certificate
January 1, 2013 - December 31, 2013
Executive Coach Certification, Level 1
January 1, 2010 - December 31, 2011
Marketing 3.0 - Values Driven Marketing Certificate
January 1, 2012 - December 31, 2012
SIXTEPS model - Business situation analysis and decision making process
January 1, 2010 - December 31, 2010
SEAP economic operator training
January 1, 2010 - December 31, 2010
Excellence in Customer Service
January 1, 2009 - December 31, 2009
PROJECT MANAGEMENT
January 1, 2006 - December 31, 2006
Human Resource Development
January 1, 2001 - December 31, 2001
Training on Efficient Sales
January 1, 2001 - December 31, 2001
Procter & Gamble Fellowship in Marketing Study
January 1, 1998 - December 31, 1998
British Council Fellowship (Nottingham Trent University) Environmental Management
January 1, 1994 - December 31, 1994
Executive Coach Certification, Level 1 – Coaching for Performance and Purpose (PCI & John Whitmore)
January 1, 2023 - December 31, 2023
Marketing 3.0 – Values-Driven Marketing (Philip Kotler Certificate)
January 1, 2023 - December 31, 2023
Co-author of Marketing. Politics. Liberalism (Book on election campaign design)
January 1, 2023 - December 31, 2023
Procter & Gamble Fellowship – Marketing Study for new product launch campaign (Winning team)
January 1, 2023 - December 31, 2023
British Council Fellowship (Nottingham Trent University) – Environmental Management
January 1, 2023 - December 31, 2023
Executive Coach Certification, Level 1 – Coaching for Performance and Purpose
January 1, 2023 - December 31, 2023
Marketing 3.0 – Values-Driven Marketing (Philip Kotler Certificate)
January 1, 2022 - December 31, 2022
Procter & Gamble Fellowship – Marketing Study for new product launch campaign
January 1, 2000 - December 31, 2000
British Council Fellowship (Nottingham Trent University) – Environmental Management
January 1, 1999 - December 31, 1999
Excellence in Customer Service (ASEBUSS)
January 1, 2009 - December 31, 2009
Project Management (CODECS, UK Open University)
January 1, 2006 - December 31, 2006
Executive Coach Certification, Level 1 – Coaching for Performance and Purpose (PCI & John Whitmore)
January 11, 2030 - July 24, 2025
Marketing 3.0 – Values-Driven Marketing (Philip Kotler Certificate)
January 11, 2030 - July 24, 2025
Procter & Gamble Fellowship – Marketing Study for new product launch campaign (Winning team)
January 11, 2030 - July 24, 2025
British Council Fellowship (Nottingham Trent University) – Environmental Management
January 11, 2030 - July 24, 2025
Excellence in Customer Service (ASEBUSS)
January 1, 2009 - December 31, 2009
Project Management (CODECS, UK Open University)
January 1, 2006 - December 31, 2006
Executive Coach Certification, Level 1 – Coaching for Performance and Purpose (PCI & John Whitmore)
January 11, 2030 - October 10, 2025
Marketing 3.0 – Values-Driven Marketing (Philip Kotler)
January 11, 2030 - October 10, 2025
British Council Fellowship – Environmental Management (Nottingham Trent University)
January 11, 2030 - October 10, 2025
Executive Coach Certification, Level 1 – Coaching for Performance and Purpose
January 11, 2030 - October 10, 2025
Marketing 3.0 – Values-Driven Marketing (Philip Kotler Certification)
January 11, 2030 - October 10, 2025
Executive Coach Certification, Level 1
January 11, 2030 - October 10, 2025
Marketing 3.0 – Values-Driven Marketing
January 11, 2030 - October 10, 2025
British Council Fellowship – Environmental Management
January 11, 2030 - October 10, 2025
Post-University Studies in Business Administration
January 11, 2030 - October 10, 2025

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications, Wholesale & Distribution, Travel & Hospitality, Financial Services, Real Estate & Construction, Energy & Utilities, Other, Education
    uniE608 🔥 Creative Strategist & Digital Architect – Roxana Ilie Portfolio in a Nutshell
    🔥 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 Creativity can ignite your spirit. It can become your mindset - driving excellence and delivering mastery. ✨ Introducing Roxana Ilie – Creative Strategist & Digital Architect. 🌍 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘀𝗽𝗮𝗻𝗻𝗶𝗻𝗴 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘀𝗲𝗰𝘁𝗼𝗿𝘀 • IT&C & Cyber Security mark-com • Oil & Gas & Ecology communication • Pharma: Medicine & Supplements launch • Financial services & Vouchers campaigns • TV & Movie industry productions • Advertising & e-Comm • Leading Recruitment agency rebranding 🚗 Rompetrol – Carflux: Full product launch – positioning, branding, packaging, POSM in gas stations. 💊 A&D Pharma: • Ibusinus: Rebranding, TV spots, repackaging • Infant UNO: Launch, branding, packaging, activations → https://www.twine.net/signin • Ciocolax: Relaunch with top TV spot (directed by Las Fierbinți team), multimillion € mediaplan – https://www.twine.net/signin 💎 Anyoli NFC Jewelry: Launch PR, ambassador campaign (Andreea Marin), media & shootings → https://www.twine.net/signin 📈 𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱: ✅ Marketing strategy & communication setup 🎬 Videos for brand positioning or lead gen 🌐 Websites: Reboost / content / semi-coding → Call-to-action content reshaping for SEO impact. → Websites examples: https://www.twine.net/signin, https://www.twine.net/signin https://www.twine.net/signin, https://www.twine.net/signin, https://www.twine.net/signin (e-comm managing), https://www.twine.net/signin 📱 Social media management → Tone-of-voice, strategy, content, visuals → LinkedIn, Facebook, Google Ads (6+ mil reach in some cases) 🎤 Events preparation & PR → creative expo kit to be designed/produced → top ranked booths @ international fair trades or events: Internet Mobile World, Web Summit Lisbon, Remadays Warsaw, Gift Show, Bucharest Cybersecurity Conference → printed materials to be redesigned & prepared for production → PR prior, during & after event ✉️ Email & Newsletter Strategy → Weekly campaigns, audience segmentation, A/B testing, KPI tracking 🤝 Types of collaboration • Employment • Monthly retainer for full marketing scope • Fixed fees per deliverable (videos, newsletters, materials, etc.) 💬 Let’s talk & create magic. 🔗 https://www.twine.net/signin 🔗 linkedin.com/in/roxanailie animator filmdirector explainervideo…