Available to hire
I’m Ruchika Sangal, a Growth Consultant with 10+ years of international experience in brand development, event execution, and partnerships across Switzerland, Dubai, and the US. I help SMEs streamline operations, design tailored growth strategies, and deliver high-impact events that drive visibility and engagement.
I’m also passionate about sustainability, F&B, and building community-driven brands. Recent key projects include serving as Event Coordinator for the UEFA Women’s Euro 2025, managing VIP guest experiences and supporting youth initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Work Experience
Growth Consultant at Self-employed (Growth Consultant, Switzerland)
January 1, 2024 - PresentGrowth-focused consultancy providing SMEs with process optimization, operations improvements, tailored growth strategies, and ongoing guidance; advised on manufacturing, sourcing, and technology solutions to streamline operations; led brand engagement events to boost visibility and leads; supported clients in operations, digital marketing, and business process improvements. Key project: UEFA Women’s Euro 2025 (Event Coordinator) coordinating VIP guest management across host cities in Switzerland, including logistics, hospitality, sightseeing, and match-day experiences through Finals day; contributed to Lidl Young Camp initiative.
Career Break at Relocation, Zurich, Switzerland
December 31, 2024 - October 7, 2025Career break focusing on German language learning, community networking, SME consulting on business planning and projections, and NGO collaboration with Origins Collective.
Co-founder, Head of Marketing & Operations at Origins Collective
December 31, 2022 - October 7, 2025Built the brand, product, and company from inception. Led a team of 4, handling business development, partnerships, operations, and marketing. Created and implemented consumer campaigns, managed projects, conducted business reviews with customers and suppliers. Oversaw strategic development, digital marketing, social media, sponsorships, and customer account planning. Resolved customer issues and coordinated PR activities to enhance the company's profile locally and globally. Developed and implemented integrated marketing communications plans to maintain brand consistency and maximize effectiveness.
PR & Communications at BBC Worldwide
December 31, 2012 - October 7, 2025Working directly with the Director of Publicity, responsible for providing leadership and guidance to 2 interns, and for developing and implementing PR strategies for new launches including marketing collateral. Key accomplishments include launching 'No Kitchen Required' and expanding social media engagement; increased Twitter engagement by 25%; supported PR for Sherlock Season 2 and BBC America channel promotions; contributed to PR planning for BBC Worldwide Americas events.
Growth Consultant at Self-employed / Switzerland-based
January 1, 2024 - PresentGrowth consultant helping SMEs to streamline operations, design tailored growth strategies, and deliver high-impact events that drive visibility and engagement. Responsibilities include assessing current business processes, advising on manufacturing, sourcing, and technology solutions, and providing ongoing guidance for sustainable success. Key project – UEFA Women’s Euro 2025 (Event Coordinator): coordinating VIP guest management, hospitality, and match-day experiences across host cities; contributed to the LIDL Young Camp initiative.
Career Break / Relocation at Zurich, Switzerland
December 31, 2024 - October 7, 2025Relocation to Zurich; learning German; networking to familiarize the community and gain local insight; consulting SMEs on business planning and projections; working with local NGOs.
Co-founder, Head of Marketing & Operations at Origins Collective
December 31, 2022 - October 7, 2025Built the brand, product, and company from inception. Led a team of 4, handling business development, partnerships, operations, and marketing. Created consumer campaigns, managed projects, conducted business reviews with customers and suppliers, and oversaw PR activities to enhance the company’s profile locally and globally. Developed marketing plans to maintain brand consistency and maximize impact.
PR & Communications at BBC Worldwide
December 31, 2012 - October 7, 2025Worked directly with the Director of Publicity to lead and guide interns, developed and implemented PR strategies for new launches, and supported marketing collateral. Key achievements included the No Kitchen Required PR launch, increasing Twitter engagement by 25%, and supporting PR for Sherlock Season 2 and other BBC Worldwide campaigns.
Growth Consultant at Self-employed / Switzerland
January 1, 2024 - PresentAssess current business processes and recommend improvements; advise on manufacturing, sourcing, and technology solutions to streamline operations; provide ongoing guidance and training for sustainable success; advise SMEs on tailored growth strategies, marketing partnerships, and customer acquisition; led planning and execution of brand engagement events to increase visibility and leads; supported clients in operations, digital marketing, and business process improvement; Key project: UEFA Women’s Euro 2025 Event Coordinator handling VIP guest management, logistics, hospitality, sightseeing, and match-day experiences across host cities, plus support for the LIDL Young Camp initiative.
Career Break / Relocation at Zurich, Switzerland
December 1, 2024 - October 8, 2025Relocation to Zurich with a focus on learning German, networking to familiarize the community, and gaining insight into local expectations; consulting SMEs on business planning and projections; collaborating with local NGOs.
Co-founder, Head of Marketing & Operations at Origins Collective, Dubai, UAE
December 1, 2022 - October 8, 2025Built the brand, product, and company from inception. Led a team of 4 handling business development, partnerships, operations, and marketing. Created and implemented consumer campaigns and managed projects. Conducted business reviews with customers and suppliers. Oversaw strategic development, digital marketing, social media, sponsorships, and customer account planning. Resolved customer issues and coordinated PR activities to enhance the company's profile locally and globally. Developed marketing plans to maintain brand consistency and achieve objectives. Key accomplishments included leading brand-building initiatives, managing campaigns with budgets up to AED100,000 and attracting 50k+ attendees at events; establishing partnerships with local SMEs for cross-promotion; transitioning manufacturing processes to optimize quality and cost.
PR & Communications at BBC Worldwide, New York City, NY, USA
December 1, 2012 - October 8, 2025Worked directly with the Director of Publicity to develop and implement innovative, targeted marketing campaigns aligned with the company’s vision. Contributed to PR strategies for new launches, including handling the ‘No Kitchen Required’ launch with NYC street shows. Amended and executed social media strategy; increased Twitter engagement by 25% in Q2. Created visual merchandising materials for various campaigns; supported PR for Sherlock Season 2 and BBC America channel promotions; assisted with PR-related tasks, including press releases and reports.
Growth Consultant at Self-employed / Independent Consultant
January 1, 2024 - PresentIndependent Growth Consultant helping SMEs streamline operations, design tailored growth strategies, and execute high-impact brand engagement events. Assess current processes, advise on manufacturing, sourcing, and technology solutions, and provide ongoing guidance for sustainable success. Support client operations, digital marketing, and business process improvement, and lead planning and execution of events to boost visibility and leads. Key project included UEFA Women’s Euro 2025 (Event Coordinator) coordinating VIP guest management across host cities and contributing to youth initiatives with LIDL Young Camp.
Career Break / Language Learning & Local SME Consulting
December 1, 2024 - October 8, 2025Relocation to Zurich with a career break focused on learning German and networking to understand local expectations. Also consulted with SMEs on business planning and projections and collaborated with local NGOs to gain insight into the Swiss market.
Co-founder, Head of Marketing & Operations at Origins Collective
December 1, 2022 - October 8, 2025Built the brand, product, and company from inception. Led a team of 4 handling business development, partnerships, operations, and marketing. Executed consumer campaigns and managed projects. Conducted business reviews with customers and suppliers; oversaw strategic development, digital marketing, social media, sponsorships, and customer account planning. Coordinated PR activities to elevate brand locally and globally; managed campaigns with budgets up to AED 100,000 and events attracting 50k+ attendees; established partnerships with local SMEs for cross-promotion; enabled revenue growth through co-marketing and redesign projects.
PR & Communications at BBC Worldwide
December 1, 2012 - October 8, 2025Led PR initiatives for new launches, developed and executed targeted marketing campaigns, and managed social media strategy. Contributed to high-visibility campaigns such as the No Kitchen Required launch and Sherlock Season 2 promotion; created marketing collateral and press materials; supported BBC America channel promotion and various documentaries.
Growth Consultant at Self-employed
January 1, 2024 - PresentGrowth strategy consulting for SMEs: assessing current processes, advising on manufacturing, sourcing, and technology solutions to streamline operations; providing ongoing guidance and training for sustainable success; tailoring growth strategies, marketing partnerships, and customer acquisition; leading brand engagement events to increase visibility and leads; supporting clients in operations and digital marketing. Key project: Event Coordinator for UEFA Women’s Euro 2025 — coordinating VIP guest management across Switzerland with logistics, hospitality, and match-day experiences; supporting the LIDL Young Camp initiative by organizing training kits and activities; collaborating with central events team for a seamless tournament experience.
Career Break
December 31, 2024 - October 10, 2025Relocation to Zurich, Switzerland; learning German; networking to familiarize the community and understand local expectations; consulting SMEs on business planning and projections; working with local NGOs.
Co-founder, Head of Marketing & Operations at Origins Collective
December 31, 2022 - October 10, 2025Built the brand, product, and company from inception. Led a team of 4 handling business development, partnerships, operations, and marketing. Created campaigns, managed projects, and maintained brand consistency; coordinated PR activities and participated in high-profile events and trade shows with budgets up to AED100,000; achieved 50k+ attendees; established strategic partnerships with local SMEs for cross-promotion; transitioned manufacturing processes to optimize quality and cost; drove revenue growth.
PR & Communications at BBC Worldwide
December 1, 2012 - October 10, 2025Led PR and communications initiatives; developed and implemented PR strategies for new launches including marketing collateral; oversaw social media strategy; contributed to campaigns for TV shows and BBC channels; assisted with event planning and promotions; managed interns; supported marketing and publicity efforts for Sherlock Season 2, No Kitchen Required, and other BBC Worldwide Americas initiatives.
Growth Consultant at Self-employed / Independent
January 1, 2024 - PresentGrowth consultant helping SMEs thrive by assessing current processes, recommending improvements, and guiding operations, sourcing, and technology solutions. Skills applied include tailored growth strategies, partnerships, and customer acquisition. Led planning and execution of brand engagement events to increase visibility and leads; supported clients in operations, digital marketing, and business process improvement. Key project: UEFA Women’s Euro 2025 (Event Coordinator) coordinating VIP guest management across multiple Swiss host cities, including logistics, hospitality, sightseeing, and match-day experiences; contributed to Lidl Young Camp initiative and collaborated with the central events team to ensure a seamless tournament experience.
Career Break at Relocation / Zurich, Switzerland
December 1, 2024 - October 10, 2025Relocated to Zurich for language learning and community networking. Activities included learning German, networking to understand local expectations, consulting SMEs on business planning and projections, and collaborating with local NGOs.
Co-founder, Head of Marketing & Operations at Origins Collective
December 1, 2022 - October 10, 2025Built the brand, product, and company from inception. Led a team of 4, handling business development, partnerships, operations, and marketing. Created and implemented consumer campaigns, managed projects, conducted business reviews with customers and suppliers, oversaw strategic development, digital marketing, social media, sponsorships, and customer account planning. Resolved customer issues and coordinated PR activities to enhance the company's profile locally and globally. Developed marketing plans to maintain brand consistency and achieve objectives. Key accomplishments include leading brand-building initiatives, managing co-marketing campaigns, increasing engagement, coordinating PR across platforms, developing strategic partnerships, and transitioning manufacturing processes to optimize quality and cost.
PR & Communications at BBC Worldwide
December 1, 2012 - October 10, 2025Supported the Director of Publicity in developing and implementing PR strategies for new launches (e.g., No Kitchen Required) and promotions for BBC America. Managed interns, contributed to social media strategy, created visual merchandising materials, and supported events and campaigns for Sherlock Season 2 and other BBC America initiatives.
Growth Consultant at Independent / Growth Consultant
January 1, 2024 - October 28, 2025Advising SMEs on tailored growth strategies, marketing partnerships, and customer acquisition. Assess current business processes and recommend improvements; advise on manufacturing, sourcing, and technology solutions to streamline operations; provide ongoing guidance and training for sustainable success. Led planning and execution of brand engagement events to increase visibility and leads; supported clients in operations, digital marketing, and business process improvement. Key project – UEFA Women’s Euro 2025 (Event Coordinator): part of the events team coordinating VIP guest management across multiple host cities in Switzerland; contributed to the Lidl Young Camp initiative and ensured a seamless tournament experience.
Career Break at Relocation, Zurich, Switzerland
December 31, 2024 - December 31, 2024During relocation, focused on language learning (German), networking to understand local expectations, and exploring consulting avenues for SMEs with business planning and projections. Engaged with local NGOs to build community ties.
Co-founder, Head of Marketing & Operations at Origins Collective
December 1, 2022 - December 1, 2022Built the brand, product, and company from inception. Led a team of 4 handling business development, partnerships, operations, and marketing. Created and implemented consumer campaigns and managed projects. Conducted business reviews with customers and suppliers. Oversaw strategic development, digital marketing, social media, sponsorships, and customer account planning. Resolved customer issues and coordinated PR activities to enhance the company’s profile locally and globally. Led integrated marketing communications plans and participated in high-profile events and trade shows with budgets up to AED100,000, attracting 50k+ attendees; established partnerships with local SMEs for cross-promotion; managed redesign collaborations for premium properties.
PR & Communications at BBC Worldwide
December 1, 2012 - December 1, 2012Worked directly with the Director of Publicity to develop and implement innovative, targeted marketing campaigns. Supported PR strategies for new launches, contributed to social media and visual merchandising, and assisted with PR tasks including press releases, reports, and summaries. Key contributions included launching 'No Kitchen Required' with PR strategy and executing NYC street shows; contributed to the promotion of BBC Worldwide Americas events and TV programming.
Education
Sustainable Business Strategy Certification at Harvard Business School Online
May 1, 2024 - June 30, 2024Digital Marketing Certification at Google Digital Garage
June 1, 2023 - June 30, 2023Digital Marketing at University of Illinois, Urbana-Champaign
August 1, 2019 - December 31, 2019Bachelor of Business Administration in Marketing at Berkeley College, New York
April 1, 2010 - June 30, 2012Bachelor of Business Administration in International Business at Western Kentucky University
September 1, 2008 - March 31, 2010Sustainable Business Strategy - Certification at Harvard Business School Online
May 1, 2024 - June 1, 2024Digital Marketing - Certification at Google Digital Garage
June 1, 2023 - June 1, 2023Digital Marketing at University of Illinois, Urbana-Champaign
August 1, 2019 - December 1, 2019Bachelor of Business Administration in Marketing at Berkeley College, New York, USA
April 1, 2010 - June 1, 2012Bachelor of Business Administration in International Business at Western Kentucky University, Bowling Green, Kentucky, USA
September 1, 2008 - March 1, 2010Qualifications
Sustainable Business Strategy Certification
May 1, 2024 - June 30, 2024Digital Marketing Certification
June 1, 2023 - June 30, 2023Sustainable Business Strategy - Certification
May 1, 2024 - June 1, 2024Digital Marketing - Certification
June 1, 2023 - June 1, 2023Digital Marketing
August 1, 2019 - December 1, 2019Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Education, Travel & Hospitality, Retail, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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