Michael

Working as an SEO Specialist on a small team focusing on professionals in the mental health space including therapists, coaches, and recovery centers, as well as clients like matchmakers, personal injury lawyers, and small local businesses. Clients are based primarily in the US, Canada, and the Middle East. Responsibilities include handling all project phases from onboarding, SEO strategy, audits, content strategies, on-page and local SEO, to web design. Oversees a junior digital marketing specialist, copywriters, and web developers. Involved in optimizing Brand SERPs and triggering Google Knowledge Panels.

Managed SEO for 6 different websites for clients including a national water treatment company, a cheese manufacturer, a healthcare provider, and a packaging company. Responsibilities included monitoring Google Analytics and Google Search Console accounts, optimizing website content and blogs, and suggesting new content topics.

Managed non-managed SEO channel, reviewed and ensured customers had appropriate information and effective keywords. Worked globally with clients from various industries such as digital marketing agencies, lawyers, dentists, healthcare providers, real estate agencies, e-commerce stores, SAAS companies, affiliate websites, environmental companies, immigration companies, and financial planners. Performed content briefs, keyword research, content strategies, gap analysis reports, and thorough SEO audits.