I am a digital marketing professional with over 15 years of experience specializing in digital campaigning, content strategy, and marketing production. I’m passionate about storytelling and leveraging new technology to enhance brand reach, conversion, and engagement. I love developing creative digital campaigns that boost brand visibility and connect effectively with audiences. Throughout my career, I’ve gained deep expertise in SEO, social media management, and content creation while leading cross-functional teams and maintaining strong professional relationships. I enjoy using my skills to drive innovative marketing solutions that deliver tangible results.

Sabrina Naouri

I am a digital marketing professional with over 15 years of experience specializing in digital campaigning, content strategy, and marketing production. I’m passionate about storytelling and leveraging new technology to enhance brand reach, conversion, and engagement. I love developing creative digital campaigns that boost brand visibility and connect effectively with audiences. Throughout my career, I’ve gained deep expertise in SEO, social media management, and content creation while leading cross-functional teams and maintaining strong professional relationships. I enjoy using my skills to drive innovative marketing solutions that deliver tangible results.

Available to hire

I am a digital marketing professional with over 15 years of experience specializing in digital campaigning, content strategy, and marketing production. I’m passionate about storytelling and leveraging new technology to enhance brand reach, conversion, and engagement. I love developing creative digital campaigns that boost brand visibility and connect effectively with audiences.

Throughout my career, I’ve gained deep expertise in SEO, social media management, and content creation while leading cross-functional teams and maintaining strong professional relationships. I enjoy using my skills to drive innovative marketing solutions that deliver tangible results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
Dutch
Fluent
Spanish; Castilian
Advanced
French
Advanced
German
Advanced
Italian
Beginner

Work Experience

Founder & Digital Marketing Specialist at Digital Vibezz
September 1, 2009 - June 18, 2024
Provided strategic digital marketing solutions to enhance brand presence and connect with audiences. Developed and maintained strong relationships with partners, agencies, and vendors.
Senior Product Manager at Medida
November 1, 2021 - July 31, 2024
Implemented business strategies for client websites, resulting in 134% year-over-year traffic growth. Enhanced engagement and conversions through strategic content and SEO optimization.
Marketing Communication Manager at Duurzame Week
June 1, 2021 - November 30, 2021
Developed festival and corporate marketing strategies while managing a team of 20+ professionals. Increased brand awareness and engagement through innovative marketing initiatives.
Global Digital Content Manager at SHV Energy
November 1, 2019 - April 30, 2020
Improved global content performance and campaign effectiveness, enhancing brand visibility.
Digital Marketer at PSA Finance
November 1, 2018 - January 31, 2019
Optimized customer journeys and developed digital marketing strategies for automotive brands.
Senior Content Marketer at Rabobank
September 1, 2018 - November 30, 2018
Transformed customer insights into creative propositions for consumer insurance with Interpolis.
Digital Marketing Manager at Athlon Car Lease
December 1, 2017 - August 31, 2018
Generated organic traffic and leads through content management optimization projects.
Content Manager at Nestlé Nespresso
September 1, 2016 - February 28, 2017
Created content for ATL and BTL communication, adapting 360-campaigns for local markets.
Brand Manager at NationaleVacaturebank.nl
September 1, 2015 - April 30, 2016
Defined brand strategy and identity, managing creative agencies for lead generation.
Online Campaigner at Greenpeace
April 1, 2015 - September 30, 2015
Managed digital channels and developed online petition campaigns to enhance user interaction.

Education

Bachelor's degree at University of Applied Sciences - Amsterdam
January 1, 2005 - December 31, 2011
Vocational Education at Graafschap College - Doetinchem
January 1, 1995 - December 31, 1997

Qualifications

Board Member Marketing & Co-Executive Director International Advertising Association Dutch Chapter
March 1, 2015 - January 31, 2020
Social Media Marketing & PR at Embassy of Dutch Creativity
March 1, 2015 - January 31, 2017

Industry Experience

Financial Services, Gaming, Media & Entertainment, Non-Profit Organization, Telecommunications, Professional Services, Travel & Hospitality, Energy & Utilities, Consumer Goods
    uniE621 Social Media Marketing - Movers & Shakers
    Movers & Shakers is a Dutch recruitment agency specializing in fashion and lifestyle industries, connecting professionals to roles in areas like marketing, e-commerce, sales, buying, HR, and supply chain. Responsibilities: Production of content and developing digital brand style for social media, website and newsletters. As Online Marketer I helped improve visibility and traffic through content distribution. Community management. Content creation and implementation of social media advertising campaigns for Facebook, LinkedIn, and Instagram. Set up and manage Google Adwords campaigns and improve search optimization. Determine brand strategy and implementation tactics. Implement a consistent look-and-feel. Media: Website, newsletters, social media Instagram, LinkedIn, advertising Facebook, Google & SEO. digitalmarketing branding socialmedia websiteoptimization
    uniE621 Event Marketing Communication - Duurzaam Weekend Festival '21
    The Duurzame Week is an annual sustainability festival in Utrecht, Netherlands, focused on promoting eco-friendly practices and raising awareness about sustainability. Highlights include the Duurzaam Weekend Festival with activities like vertical gardening workshops, a sustainable pub quiz, and guided tours of local sustainable businesses, fostering community involvement and encouraging sustainable lifestyles. Responsibilities: Festival communications and corporate marketing strategies, managing a team of 20+ professionals. Responsible for communications, media, and Public Relations. Media: Print Magazine, flyers, posters, event materials (signs etc.), public relations, YouTube, Instagram, Facebook. branding
    uniE621 Lead Generation - SHV Energy
    Executed international campaigns, improving content quality and engagement across key markets. Collaborated with agencies to maximize performance, setting the foundation for SHV’s internal digital agency model. Produced global digital marketing or lead generation campaigns, maximizing content performance for B2B campaign in Poland, Italy & Spain focused on restaurants & hotels.