Sabina Cox

Managed 6-10 key B2B client accounts across industries such as MedTech, manufacturing and SaaS, supporting international market expansion. Responsibilities included client and internal team relationship management, project delivery on time and budget within Agile settings. Delivered account-based marketing campaigns, research, targeted GTM strategies leveraging content marketing, paid/social media, training and events. Collaborated cross-functionally to complete marketing projects efficiently while guiding clients with data-driven insights.

Founded Arena Digital Marketing to deliver digital marketing services supporting ambitious, purpose-driven B2B brands in achieving sustainable business results. Expertise spans the full marketing mix including strategy development, market research, branding, paid campaign management, and SEO/content marketing. Specializes in using AI innovations to help small-medium sized B2B businesses boost brand awareness, drive website traffic, and generate business via online channels. Values tailored, actionable strategies and builds genuine client partnerships based on trust and shared success.

Developed digital, eCommerce and retail customer experience and GTM strategies for global B2B product portfolio across 32 countries. Delivered 15%+ revenue growth YOY in 2021 by implementing data-driven marketing processes and multi-region campaigns. Coached and led a team of 6 members, managed external agencies, and created dynamic customer-focused content. Supported reseller marketing communications including training events and webinars to boost brand reputation and trust.