Hi, I’m Sabrina Stefenello, a graphic designer and UX/UI designer with over six years of experience in branding development and visual marketing for tech and innovative companies. I’m passionate about crafting impactful visual identities and designing digital campaigns that boost conversion rates and enhance user experience. I pride myself on attention to detail and visual impact, with strong empathy for both clients and end users. I thrive in collaborative environments, turning ideas into cohesive brand systems, clean interfaces, and effective marketing assets. My portfolio reflects a mix of branding, website design, and multi-channel campaigns that align with business goals and user needs.

Sabrina Stefenello H.

Hi, I’m Sabrina Stefenello, a graphic designer and UX/UI designer with over six years of experience in branding development and visual marketing for tech and innovative companies. I’m passionate about crafting impactful visual identities and designing digital campaigns that boost conversion rates and enhance user experience. I pride myself on attention to detail and visual impact, with strong empathy for both clients and end users. I thrive in collaborative environments, turning ideas into cohesive brand systems, clean interfaces, and effective marketing assets. My portfolio reflects a mix of branding, website design, and multi-channel campaigns that align with business goals and user needs.

Available to hire

Hi, I’m Sabrina Stefenello, a graphic designer and UX/UI designer with over six years of experience in branding development and visual marketing for tech and innovative companies. I’m passionate about crafting impactful visual identities and designing digital campaigns that boost conversion rates and enhance user experience. I pride myself on attention to detail and visual impact, with strong empathy for both clients and end users.

I thrive in collaborative environments, turning ideas into cohesive brand systems, clean interfaces, and effective marketing assets. My portfolio reflects a mix of branding, website design, and multi-channel campaigns that align with business goals and user needs.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Graphic Designer at BeCubo
January 1, 2024 - Present
Designed BeCubo's visual identity from scratch, establishing a cohesive brand image and brand system. Built a unique visual universe for sub-brands and produced a wide range of brand materials (corporate folders, flyers, social posts, business cards, TV banners). Led the design and development of BeCubo’s website, ensuring intuitive navigation and a brand-aligned user experience, with ongoing optimization of functionality and performance. Implemented marketing assets and HubSpot-driven campaigns, including newsletters and landing pages.
Marketing Specialist at Nora y
April 1, 2025 - October 6, 2025
Graphic Design and Branding: responsible for the brand’s visual identity, including brand manual, company portfolio, and eBooks, plus promotional materials (flyers, business cards, roll-ups, and lanyards). Audio-visual Production: creation and editing of videos, and production/post-production of the company podcast. Event Design: designed stands and promotional materials for events; led complete branding development for 'The Hotel Hub' including event and staff photography. Digital Campaigns: SEO and SEM campaigns; redesigned and managed the company website on WordPress to optimize usability and conversion rates. HubSpot Marketing: developed newsletters and optimized landing pages via HubSpot aligned with marketing strategies.
Marketing Manager at BlueSmile Technology
March 1, 2023 - October 6, 2025
Website Development: Led the development of blueSmile.com and blueHubble.com. Social Media Management: Managed LinkedIn, Instagram, and Facebook, focusing on design, content creation, and strategic planning. SEO and SEM: Implemented SEO strategies and Google Ads campaigns to enhance visibility and drive traffic. Commercial Content: Assisted in creating documents and content for the commercial department, as well as internal communications. Graphic Design: Developed the visual identity for the BlueHubble platform, in addition to creating presentations and graphic materials. Internship — Red Hat: Participated in an internship program with Red Hat in Santiago de Chile (see below).
Internship at Red Hat
February 1, 2020 - October 6, 2025
Developed weekly social media content strategies aligned with business goals to maximize engagement. Designed promotional materials and banners in Spanish and Portuguese for high-impact Google Display Network campaigns. Led the Partner Experience Program: crafted visual concepts, event badges, and a Partner Event Kit (invitations, credentials, editable Google Slides templates) to support non-design collaborators. Redesigned key corporate materials (brochures and presentations) to be visually appealing, multilingual, and fully editable. Created a Corporate Event Kit and supported partners in developing a cohesive visual identity. Designed the Icon Wall and tailored assets for TELCO, FSI, and Public Sector verticals. Designed event materials for Red Hat User Group, ensuring consistent and professional brand presence.
Marketing Specialist at Nora y
March 1, 2023 - April 30, 2025
Graphic design and branding: responsible for the brand’s visual identity, including creating essential documents such as the brand manual, company portfolio, and eBooks, along with promotional materials like flyers, business cards, roll-ups, and lanyards. Digital campaigns: implemented SEO and SEM campaigns; redesigned and managed the company website on WordPress to optimize usability and conversion rates. HubSpot Marketing: developed newsletters and optimized landing pages aligned with marketing strategies.
Marketing Manager at BlueSmile Technology
April 1, 2021 - March 31, 2023
Web site development: Led the development of blueSmile.com and blueHubble.com. Social media management: managed LinkedIn, Instagram, and Facebook, focusing on design, content creation, and strategic planning. SEO and SEM: implemented SEO strategies and created effective Google Ads campaigns to boost visibility and traffic. Marketing strategy: crafted marketing campaigns aligned with company objectives. Marketing management: oversaw marketing initiatives and assets.
Intern at Red Hat
January 1, 2020 - February 29, 2020
Developed weekly social media content strategies aligned with business goals to maximize engagement. Designed promotional materials and banners in Spanish and Portuguese for high-impact Google Display Network campaigns. Led the Partner Experience Program: created visual concepts, event badges, and a Partner Event Kit (invites, credentials, editable Google Slides templates) to support non-design collaborators. Redesigned key corporate materials (brochure and presentation) to be visually appealing, multilingual, and fully editable. Created a Corporate Event Kit and supported partners in developing a cohesive visual identity. Designed the Icon Wall and tailored assets for TELCO, FSI, and Public Sector verticals. Designed event materials for Red Hat User Group, ensuring consistent and professional brand presence.

Education

Diploma in Design and Measurement of User Experience in Digital Environments at Pontificia Universidad Católica de Chile
January 11, 2030 - July 1, 2022
Bachelor's Degree in Design at Universidad Andrés Bello
January 1, 2021 - October 6, 2025
Diploma in Design and Measurement of User Experience in Digital Environments at Pontificia Universidad Catolica de Chile, Santiago de Chile
January 11, 2030 - July 1, 2022
Bachelor's Degree in Design at Universidad Andrés Bello, Santiago de Chile
January 11, 2030 - January 1, 2021

Qualifications

Product Designer (Professional Certification)
August 1, 2025 - October 6, 2025
Agile Methodologies and Upskilling
June 1, 2024 - October 6, 2025
Product Designer (Professional Certification)
August 1, 2025 - February 6, 2026
Agile Methodologies and Upskilling
June 1, 2024 - February 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education