Santiago Jaramillo Toro

Develop motion graphics, illustrations, and social media content for official channels. Design high-impact visual assets for multiple platforms including social media, OOH, and print ads. Collaborate with cross-functional teams to ensure brand consistency across paid and organic digital channels. Act as design lead on multi-department campaigns, translating organisational goals into engaging, social-first content. Initiate and lead internal workshops sharing Photoshop techniques and design tips to upskill peers and senior colleagues.

Provide art direction and team management for a new catalogue artist YouTube channel that grew to 1M+ subscribers within 6 months. Lead art direction and visual strategy for a diverse roster of repertoire artists, coordinating with product managers and marketing teams to align visuals with release schedules. Manage end-to-end visual identity creation, guiding external stakeholders, photographers, and junior creators to execute the artistic vision.