Available to hire
I am a Digital Marketing Specialist with over 8 years of experience delivering data-driven SEO, SEM, paid media, email marketing, and conversion optimization strategies across eCommerce, travel, finance, and technology sectors. I have hands-on experience in the Australian market, including a local role at SeaLink, and a proven ability to drive organic growth, optimise paid performance, and improve ROI through structured analysis, testing, and continuous optimisation.
I excel at turning data into actionable insights, collaborating with stakeholders across marketing, product, and tech to improve engagement, funnels, and revenue. My toolkit includes GA4, Looker Studio, Google Ads, Meta Ads, email platforms, and CRO methodologies, and I am passionate about creating scalable campaigns and processes that deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Associate Director | Digital Marketing Consultant at iMark Infotech Pvt. Ltd.
July 1, 2024 - PresentLed a diverse team delivering high-impact SEO and PPC campaigns across industries including e-commerce, finance, and technology. Optimized campaigns resulting in a 30% increase in ROI for clients through paid search and display advertising. Developed advanced marketing strategies implementing AI in SEO and programmatic advertising. Improved team efficiency by streamlining processes, reducing campaign execution time by 25%. Collaborated with cross-functional teams to align marketing goals with broader business objectives.
Head of Department at iMark Infotech Pvt. Ltd.
October 31, 2024 - August 1, 2025Managed a department of 25+ digital marketers focused on SEO, PPC, social media, and content marketing. Delivered scalable marketing strategies that increased traffic by 40% across major client websites. Mentored junior team members for professional growth. Led client onboarding, campaign strategy development, and execution, improving client satisfaction by 20%.
Group Project Manager at iMark Infotech Pvt. Ltd.
December 31, 2022 - August 1, 2025Managed key projects from initial strategy through execution, ensuring timely completion with minimal errors. Built strong client relationships resulting in high repeat business and retention.
Senior Project Manager at iMark Infotech Pvt. Ltd.
October 31, 2021 - August 1, 2025Oversaw digital marketing campaigns, optimizing paid and organic channels for maximum performance. Managed cross-functional teams to improve campaign results, leading to 15% growth in lead generation.
Sr. Internet Marketing Executive at KVR Web Tech Pvt. Ltd.
December 31, 2019 - August 1, 2025Focused on SEO and PPC strategies, managing client accounts to deliver consistent traffic and conversion growth. Assisted in improving organic rankings through strategic content optimization and technical SEO.
Associate Director | Digital Marketing Consultant at iMark Infotech Pvt. Ltd.
July 1, 2024 - PresentLed a diverse team delivering high-impact SEO and PPC campaigns across industries including e-commerce, finance, and technology. Optimized campaigns resulting in a 30% increase in ROI. Developed marketing strategies implementing cutting-edge trends like AI in SEO and programmatic advertising. Improved team efficiency by streamlining processes, reducing campaign execution time by 25%, and collaborated with cross-functional teams to align marketing goals with business objectives.
Head of Department at iMark Infotech Pvt. Ltd.
October 31, 2024 - August 1, 2025Managed a department of 25+ digital marketers overseeing SEO, PPC, social media, and content marketing teams. Developed scalable marketing strategies that increased traffic by 40% across major client websites. Mentored junior team members for professional growth. Led client onboarding and campaign strategy development resulting in a 20% improvement in client satisfaction.
Group Project Manager at iMark Infotech Pvt. Ltd.
December 31, 2022 - August 1, 2025Managed key projects overseeing all phases from strategy to execution, ensuring timely completion with minimal errors. Built strong client relationships leading to high repeat business and client retention.
Senior Project Manager at iMark Infotech Pvt. Ltd.
October 31, 2021 - August 1, 2025Oversaw digital marketing campaigns, optimizing paid and organic channels for maximum results. Managed a cross-functional team which led to a 15% growth in lead generation.
Sr. Internet Marketing Executive at KVR Web Tech Pvt. Ltd.
December 31, 2019 - August 1, 2025Focused on SEO and PPC strategies managing client accounts and delivering consistent growth in traffic and conversions. Assisted in improving organic rankings through strategic content optimization and technical SEO.
Technical SEO Executive at iMark Infotech Pvt. Ltd.
January 1, 2025 - January 1, 2025Conducted in-depth technical SEO audits to identify crawlability, indexation, internal linking and site architecture issues. Implemented on-page SEO improvements that enhanced keyword rankings and organic sessions. Drove Core Web Vitals improvements by reducing LCP and CLS across client sites. Developed structured data strategies for product, service and organisation markup. Performed competitor analysis and keyword gap studies to uncover growth opportunities. Collaborated with developers to fix blockers such as redirect chains, broken links, canonical errors and sitemap issues. Built monthly SEO performance reports using GA4, Search Console and Data Studio.
SEO Specialist at KVR Web Tech Pvt. Ltd.
January 1, 2021 - January 1, 2021Executed technical and on-page SEO strategies across multiple industries. Enhanced site health scores by resolving technical errors and improving crawl depth. Managed keyword research, metadata creation and content optimisation. Improved ranking stability by strengthening internal linking and fixing crawl anomalies. Supported website migrations and ensured SEO continuity through redirection planning.
Digital Marketing Coordinator at SeaLink
August 1, 2025 - October 1, 2025Managed end-to-end email marketing campaigns using Salesforce Marketing Cloud and Vero, including setup, segmentation, deployment, and performance analysis. Planned and published organic social media content to improve reach and engagement across key platforms. Supported paid media setup and optimisation contributing to improved targeting and campaign efficiency. Analyzed website traffic and user behaviour using GA4 and Microsoft Clarity, including referral sources from emerging AI-driven platforms. Delivered data-driven insights and recommendations to improve messaging, targeting, and user journeys.
Digital Marketing Manager at iMark Infotech
October 1, 2024 - June 1, 2025Delivered SEO, PPC, and CRO strategies across multiple industries resulting in improved organic visibility and paid performance. Conducted technical SEO audits identifying site issues and optimisation opportunities. Managed Google Ads and Meta Ads campaigns including keyword strategy, bid optimisation, and creative testing. Analysed user behaviour using GA4 and Microsoft Clarity to optimise conversion funnels and reduce drop offs. Improved internal workflows to enhance campaign delivery speed and consistency.
Group Project Manager at iMark Infotech
December 1, 2022 - October 1, 2024Led delivery of multiple digital marketing projects ensuring quality and on-time execution. Coordinated SEO, PPC, content, and design teams for smooth campaign rollouts. Maintained strong client relationships through regular reporting and performance reviews.
Senior Project Manager at iMark Infotech
October 1, 2021 - December 1, 2022Managed cross-functional teams to improve campaign performance and lead generation. Reviewed and optimised SEO and paid marketing workflows. Supported optimisation strategies across multiple client accounts.
Senior Internet Marketing Executive at KVR Web Tech
January 1, 2013 - December 1, 2019Executed SEO and PPC campaigns to increase visibility, traffic, and conversions across diverse industries.
Education
Bachelor of Technology at AMIE- Institute of Engineers India
January 1, 2013 - December 31, 2019Bachelor of Technology (B.Tech) at AMIE- Institute of Engineers India
January 1, 2013 - December 31, 2019Qualifications
Google Ads Certification
January 11, 2030 - August 1, 2025Google Analytics Individual Qualification (IQ)
January 11, 2030 - August 1, 2025Diploma in Information Technology
January 11, 2030 - November 24, 2025Google Analytics Certification
January 11, 2030 - November 24, 2025Become an AI Powered Marketer – SEMrush
January 11, 2030 - November 24, 2025Technical SEO Fundamentals – InternalTools
January 11, 2030 - November 24, 2025Diploma in Information Technology
January 11, 2030 - December 15, 2025Google Analytics Certification
January 11, 2030 - December 15, 2025SEMrush AI Powered Marketer
January 11, 2030 - December 15, 2025SEMrush Launching a Profitable Small Business AI-Powered Performance Ads
January 11, 2030 - December 15, 2025Diploma in Information Technology
January 11, 2030 - December 15, 2025Google Analytics Certification
January 11, 2030 - December 15, 2025SEMrush AI Powered Marketer
January 11, 2030 - December 15, 2025SEMrush Launching a Profitable Small Business AI-Powered Performance Ads
January 11, 2030 - December 15, 2025Diploma in Information Technology
January 11, 2030 - December 15, 2025Google Analytics Certification
January 11, 2030 - December 15, 2025SEMrush AI Powered Marketer
January 11, 2030 - December 15, 2025SEMrush Launching a Profitable Small Business
January 11, 2030 - December 15, 2025AI-Powered Performance Ads
January 11, 2030 - December 15, 2025Industry Experience
Financial Services, Retail, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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