Sakshi Kesar

Managed end-to-end email marketing campaigns using Salesforce Marketing Cloud and Vero, including setup, segmentation, deployment, and performance analysis. Planned and published organic social media content to improve reach and engagement across key platforms. Supported paid media setup and optimisation contributing to improved targeting and campaign efficiency. Analyzed website traffic and user behaviour using GA4 and Microsoft Clarity, including referral sources from emerging AI-driven platforms. Delivered data-driven insights and recommendations to improve messaging, targeting, and user journeys.

Conducted in-depth technical SEO audits to identify crawlability, indexation, internal linking and site architecture issues. Implemented on-page SEO improvements that enhanced keyword rankings and organic sessions. Drove Core Web Vitals improvements by reducing LCP and CLS across client sites. Developed structured data strategies for product, service and organisation markup. Performed competitor analysis and keyword gap studies to uncover growth opportunities. Collaborated with developers to fix blockers such as redirect chains, broken links, canonical errors and sitemap issues. Built monthly SEO performance reports using GA4, Search Console and Data Studio.

Managed a department of 25+ digital marketers overseeing SEO, PPC, social media, and content marketing teams. Developed scalable marketing strategies that increased traffic by 40% across major client websites. Mentored junior team members for professional growth. Led client onboarding and campaign strategy development resulting in a 20% improvement in client satisfaction.