I’m a Creative Designer with over 12 years of experience creating impactful visual designs for the Beauty Cosmetics, FMCG, Food, Pharma & Textile Manufacture industries, along with 5 years of hands-on experience in Amazon, Daraz and e-commerce product listing design. My passion lies in building brands that connect visually and emotionally — from logo and packaging design to complete digital and eCommerce presence. I’ve collaborated with leading brands such as Hashmi Group of Companies, Daffy Confectionery, Skincare Pakistan, and The Searle Pharma Company, delivering packaging, branding and digital campaign designs that enhance visibility and drive sales. Core Expertise: • Branding & Packaging Design • Amazon, Daraz & e-commerce Product Listing Design • Logo & Visual Identity Design • Web & UI Design…

SALMAN ALI

I’m a Creative Designer with over 12 years of experience creating impactful visual designs for the Beauty Cosmetics, FMCG, Food, Pharma & Textile Manufacture industries, along with 5 years of hands-on experience in Amazon, Daraz and e-commerce product listing design. My passion lies in building brands that connect visually and emotionally — from logo and packaging design to complete digital and eCommerce presence. I’ve collaborated with leading brands such as Hashmi Group of Companies, Daffy Confectionery, Skincare Pakistan, and The Searle Pharma Company, delivering packaging, branding and digital campaign designs that enhance visibility and drive sales. Core Expertise: • Branding & Packaging Design • Amazon, Daraz & e-commerce Product Listing Design • Logo & Visual Identity Design • Web & UI Design…

Available to hire

I’m a Creative Designer with over 12 years of experience creating impactful visual designs for the Beauty Cosmetics, FMCG, Food, Pharma & Textile Manufacture industries, along with 5 years of hands-on experience in Amazon, Daraz and e-commerce product listing design.

My passion lies in building brands that connect visually and emotionally — from logo and packaging design to complete digital and eCommerce presence. I’ve collaborated with leading brands such as Hashmi Group of Companies, Daffy Confectionery, Skincare Pakistan, and The Searle Pharma Company, delivering packaging, branding and digital campaign designs that enhance visibility and drive sales.

Core Expertise:
• Branding & Packaging Design
• Amazon, Daraz & e-commerce Product Listing Design
• Logo & Visual Identity Design
• Web & UI Design

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Language

English
Intermediate
Urdu
Fluent

Work Experience

Creative Designer at Hashmi Group
February 1, 2022 - Present
Visualized and created designs for personal care, fashion and food products for digital and outdoor marketing campaigns; prepared branding for international expos (Gulfood Dubai, Beautyworld Middle East, Beauty Istanbul, Beautyworld Saudi Arabia, Anuga Germany, Fine Food Australia, Sial Paris and local expos); produced materials for sales teams; designed for Islamic and national holidays events.
Website & Multimedia Graphic Designer at Skincare Pakistan
January 1, 2022 - October 16, 2025
Worked closely with the brand team during the creative ideation for BTL and trade marketing activities. Visited printing vendors for troubleshooting offset, flexo & gravure printing jobs. Conceptualized ideas with brand team to bring innovative product packaging. Visualized and created designs for posters and outdoor media. Created animation videos and TV scroll ads. Developed creative posts and motion graphics for social media platforms.
Intern Graphic Designer at Bilal Associates (Agency)
July 1, 2011 - October 16, 2025
Create designs for ads in magazines and newspapers. Develop designs for multiple brands including Naurus, Snowhite Drycleaner, Liaquat National Hospital, Mehran Oils, Subway Food, Ziauddin Hospital, Nectar Water Filter, Al-Hamd Academy, Tawakkal Palace.

Education

Bachelor of Arts at University of Karachi
August 11, 2020 - August 16, 2022

Qualifications

Arena Multimedia Pakistan Certification
January 1, 2010 - October 16, 2025
Award of Recognition - Skincare Company Pakistan 15th Anniversary
January 1, 2020 - October 16, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet, Manufacturing, Healthcare, Education
    uniE621 Axit-K Syrup Label & Capsule Box Packaging Design by Inogen Pharma
    A comprehensive branding and packaging design project for Inogen Pharma’s Axit-K product line. The project included the syrup label+box and capsule box packaging, developed with a clean, modern pharmaceutical aesthetic to ensure clarity, trust, and shelf impact. Complementary store wobbler branding, poster advertisement, and a medical information folder were also designed to create a cohesive visual identity across marketing touchpoints — balancing professional appeal with strong brand recognition. pharma packaging label designer branding…
    uniE621 Skin White Moisturising Cleansing Milk
    Complete brand identity and packaging design for Skin White Moisturising Cleansing Milk. The project includes brand logo design, cleansing milk label packaging, creative poster design, social media content, and outdoor branding. The visuals emphasize purity, softness, and skin nourishment — presenting a fresh and elegant brand image for modern skincare consumers. packaging brandlogo…
    paper Skin White Moisturising Cleansing Milk Label Packaging Design

    Complete brand identity and packaging design for Skin White Moisturising Cleansing Milk. The project includes brand logo design, cleansing milk label packaging, creative poster design, social media content, and outdoor branding. The visuals emphasize purity, softness, and skin nourishment — presenting a fresh and elegant brand image for modern skincare consumers.

    See full design campaign in below the Behance Link:

    uniE621 Skin White Moisturising Cleansing Milk Outdoor Branding Design
    Complete brand identity and packaging design for Skin White Moisturising Cleansing Milk. The project includes brand logo design, cleansing milk label packaging, creative poster design, social media content, and outdoor branding. The visuals emphasize purity, softness, and skin nourishment — presenting a fresh and elegant brand image for modern skincare consumers. packaging brandlogo…
    uniE621 Skin White Moisturising Cleansing Milk Social Media Content Design
    Complete brand identity and packaging design for Skin White Moisturising Cleansing Milk. The project includes brand logo design, cleansing milk label packaging, creative poster design, social media content, and outdoor branding. The visuals emphasize purity, softness, and skin nourishment — presenting a fresh and elegant brand image for modern skincare consumers. packaging brandlogo…
    uniE621 Skin White Brand Logo Design
    Complete brand identity and packaging design for Skin White Moisturising Cleansing Milk. The project includes brand logo design, cleansing milk label packaging, creative poster design, social media content, and outdoor branding. The visuals emphasize purity, softness, and skin nourishment — presenting a fresh and elegant brand image for modern skincare consumers. packaging brandlogo…
    paper Honey Stick Pouch & Box Packaging Design

    Hashmi’s Honey Stick Pouch and 36 Pcs Box packaging design created for both local and international markets. The design highlights product freshness and purity with a modern, consumer-focused visual appeal.

    Full view the design project in below the link:

    paper Axit-K Capsules & Syrup Packaging and Branding by Inogen Pharma

    I have been working with Inogen Pharma for 2 years. I designed the pharma company logo. He also designed folders for packaging design, sales & marketing of many syrups and capsules. Great experience working with a pharma company.

    Please view my project below the BEHANCE link: