Hi, I’m Sam, a freelance website and app developer with a focus on UI and customer experience. I’ve got more than 15 years experience in digital, and have pushed more than 100 projects live. I love turning complex problems into simple, repeatable solutions and enjoy demonstrating how technology can solve real customer needs. I’m based in Auckland, New Zealand, and live with my wife and three kids. Check out my portfolio and some recent work at sammuir.co.nz I’m always keen to chat about upcoming projects - let’s talk!

Hi, I’m Sam, a freelance website and app developer with a focus on UI and customer experience. I’ve got more than 15 years experience in digital, and have pushed more than 100 projects live. I love turning complex problems into simple, repeatable solutions and enjoy demonstrating how technology can solve real customer needs. I’m based in Auckland, New Zealand, and live with my wife and three kids. Check out my portfolio and some recent work at sammuir.co.nz I’m always keen to chat about upcoming projects - let’s talk!

Available to hire

Hi, I’m Sam, a freelance website and app developer with a focus on UI and customer experience. I’ve got more than 15 years experience in digital, and have pushed more than 100 projects live.

I love turning complex problems into simple, repeatable solutions and enjoy demonstrating how technology can solve real customer needs.

I’m based in Auckland, New Zealand, and live with my wife and three kids.

Check out my portfolio and some recent work at sammuir.co.nz

I’m always keen to chat about upcoming projects - let’s talk!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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Language

English
Fluent

Work Experience

Software Development Manager at ProcessOne Solutions
January 1, 2024 - Present
Defined software strategy and technical standards; led change management and decisions to deliver quality software and customer experiences. Introduced CI/CD pipelines, DevOps practices, and automation testing frameworks. Created a technical roadmap including automated pipelines, API cleanup, and AI-assisted EDI mapping. Onboarded the team to Jira/Confluence; mentored junior developers; provided cross-functional leadership often acting as Product Manager. Led pre-sales demonstrations (Microsoft Community Summit 2024/2025) and solution scoping. Authored the Customer EDI Onboarding Blueprint used for all new implementations. Managed customer onboarding, governance, risk management, and vendor relationships. Consolidated 20+ customer-specific code branches into a single configuration-driven environment and rebuilt the ProcessOne 365 frontend with React, Vite, and Docker in Azure DevOps.
Front End Developer at YouTap
August 1, 2023 - January 1, 2024
Rebuilt the front-end portal for a digital finance company; led Agile ceremonies; stabilized and documented workflows in Jira/Confluence; improved CI/CD pipelines; contributed to AWS microservices integration and modernized the front-end with React, Vite, and Docker.
Intelligent Automation Lead at Tower Insurance
June 1, 2022 - March 1, 2023
Led an Agile team to enable business process automation and improvement; practiced people-first leadership, mentoring juniors, and recruitment; developed personal development roadmaps; achieved significant cost savings via software consolidation and RPA rollout to over 100 staff; prioritized backlog as a product-owner; engaged with executive leadership on strategy.
Digital Specialist at Tower Insurance
January 1, 2016 - January 1, 2017
Led optimization and A/B testing to improve conversion rate, managed digital projects, and built landing pages. Conducted wireframing from customer feedback, led UX improvements, and performed digital testing on various Tower sites.
Digital Developer at Tower Insurance
January 1, 2016 - December 31, 2021
Front-end and automation developer focusing on UI/UX with React, Redux, TypeScript; WordPress and Sitecore CMS; automation with Ushur and Microsoft Azure (Power Apps & Power Automate); deployed via Azure DevOps with CI/CD; served as pseudo-Scrum Master to improve workflow; built automated processes for tax management and customer notifications; contributed to government-related automation projects.
Digital Experience Coordinator at Tower Insurance
January 1, 2014 - December 31, 2016
Content management of tower.co.nz (Sitecore); multiple WordPress builds; stakeholder coordination; Wireframing and design mockups; lead UAT testing; analytics setup and reporting; contributed to SEO/CRO and launched digital experiences.

Education

Certificate of Graphic Design and Animation at Animation College
January 1, 2017 - January 1, 2017
Diploma in Software Development (Level 5) at Computer Power Plus (Now Whitireia Auckland)
January 1, 2012 - January 1, 2013
Bachelor of Science at University of Auckland
January 1, 2006 - January 1, 2010

Qualifications

Ushur Certification
January 11, 2030 - June 26, 2026
Lean-Six-Sigma White Belt
January 11, 2030 - June 26, 2026

Industry Experience

Software & Internet, Professional Services, Financial Services, Education, Media & Entertainment
    Ride Rotorua Website Design, Build and ECommerce setup

    I designed and developed the Ride Rotorua Store ecommerce website, delivering a modern WooCommerce platform built with WordPress and Elementor that provides an engaging online shopping experience while remaining easy for the client to manage. Alongside the website design and ecommerce setup, I implemented custom JavaScript enhancements, structured the product catalogue, optimised images for performance, and applied SEO best practices to improve search visibility and create a fast, responsive experience across desktop and mobile devices.

    The project extended beyond the website itself, with a strong focus on empowering the Ride Rotorua team to manage their own content after launch. I provided mentoring, documentation, and hands-on training so staff could confidently update products, pages, and content without relying on ongoing developer support. The result was a flexible ecommerce platform that not only supports online sales but also gives the business the tools and knowledge to continue growing and maintaining the site independently.

    Plow Foods Automation & Operations Portal

    I designed and built a bespoke Operations Portal for Plow Foods, creating a modern web application that sits on top of MYOB AccountRight and transforms it into a complete operational platform. Built using React, TypeScript, Redux Toolkit, Vite, Azure AD B2C, Azure API Management, Azure Functions, Azure Logic Apps, and C#, the portal provides staff with a streamlined interface for managing customers, orders, invoices, inventory, stocktakes, production planning, delivery routing, and account reconciliation. Rather than replacing MYOB, the solution extends its capabilities by providing purpose-built workflows while retaining MYOB as the single source of truth for all core business data.

    A major focus of the project was reducing manual administration through automation and intelligent workflows. I developed a range of cloud-based integrations that synchronise data with MYOB in real time, automate business processes, and support an AI-assisted order review system where customer orders are captured, validated, and approved before being committed to MYOB. By bringing operational data and processes into a single platform, the solution significantly improved visibility across the business, reduced duplicate data entry, simplified production and delivery planning, and established a scalable foundation for future automation initiatives as the company continues to grow.

    Find out more here:
    https://www.twine.net/signin

    Home Office Space - Shopify ECommerce Build

    I designed, built, and continue to manage Home Office Space, a Shopify-based ecommerce platform selling premium home office furniture throughout New Zealand. The project covered the complete end-to-end ecommerce experience, including store design, product management, pricing strategy, Google Business integration, and social media presence. I was responsible not only for the customer-facing website, but also for ensuring the platform could scale efficiently as the business grew.

    Beyond the Shopify storefront, I developed a suite of Azure-based automations to streamline business operations. Using Azure Logic Apps, Azure Function Apps, and C#, I built integrations for dynamic price analysis, automated PDF generation, and other back-office workflows that reduced manual effort and improved operational efficiency. The result was a modern ecommerce platform supported by cloud automation, allowing the business to spend less time on administration and more time serving customers.

    For more information on the build, check out my website here: https://www.twine.net/signin