Hi, I’m Sam, a freelance website and app developer with a focus on UI and customer experience. I’ve got more than 15 years experience in digital, and have pushed more than 100 projects live.
I love turning complex problems into simple, repeatable solutions and enjoy demonstrating how technology can solve real customer needs.
I’m based in Auckland, New Zealand, and live with my wife and three kids.
Check out my portfolio and some recent work at sammuir.co.nz
I’m always keen to chat about upcoming projects - let’s talk!
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I designed and developed the Ride Rotorua Store ecommerce website, delivering a modern WooCommerce platform built with WordPress and Elementor that provides an engaging online shopping experience while remaining easy for the client to manage. Alongside the website design and ecommerce setup, I implemented custom JavaScript enhancements, structured the product catalogue, optimised images for performance, and applied SEO best practices to improve search visibility and create a fast, responsive experience across desktop and mobile devices.
The project extended beyond the website itself, with a strong focus on empowering the Ride Rotorua team to manage their own content after launch. I provided mentoring, documentation, and hands-on training so staff could confidently update products, pages, and content without relying on ongoing developer support. The result was a flexible ecommerce platform that not only supports online sales but also gives the business the tools and knowledge to continue growing and maintaining the site independently.
I designed and built a bespoke Operations Portal for Plow Foods, creating a modern web application that sits on top of MYOB AccountRight and transforms it into a complete operational platform. Built using React, TypeScript, Redux Toolkit, Vite, Azure AD B2C, Azure API Management, Azure Functions, Azure Logic Apps, and C#, the portal provides staff with a streamlined interface for managing customers, orders, invoices, inventory, stocktakes, production planning, delivery routing, and account reconciliation. Rather than replacing MYOB, the solution extends its capabilities by providing purpose-built workflows while retaining MYOB as the single source of truth for all core business data.
A major focus of the project was reducing manual administration through automation and intelligent workflows. I developed a range of cloud-based integrations that synchronise data with MYOB in real time, automate business processes, and support an AI-assisted order review system where customer orders are captured, validated, and approved before being committed to MYOB. By bringing operational data and processes into a single platform, the solution significantly improved visibility across the business, reduced duplicate data entry, simplified production and delivery planning, and established a scalable foundation for future automation initiatives as the company continues to grow.
Find out more here:
https://www.twine.net/signin
I designed, built, and continue to manage Home Office Space, a Shopify-based ecommerce platform selling premium home office furniture throughout New Zealand. The project covered the complete end-to-end ecommerce experience, including store design, product management, pricing strategy, Google Business integration, and social media presence. I was responsible not only for the customer-facing website, but also for ensuring the platform could scale efficiently as the business grew.
Beyond the Shopify storefront, I developed a suite of Azure-based automations to streamline business operations. Using Azure Logic Apps, Azure Function Apps, and C#, I built integrations for dynamic price analysis, automated PDF generation, and other back-office workflows that reduced manual effort and improved operational efficiency. The result was a modern ecommerce platform supported by cloud automation, allowing the business to spend less time on administration and more time serving customers.
For more information on the build, check out my website here: https://www.twine.net/signin
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