Available to hire
I am a results-driven marketing professional with 4+ years of experience in digital and on-ground marketing. I have generated over $90M+ in MQL pipeline and led the launch of new product lines for international market expansion. I excel at full-funnel demand generation, multi-channel campaigns, GTM strategy, and managing multi-hundred-thousand-dollar marketing budgets. I collaborate across Content, Visual Design, Sales Development, and cross-functional teams to drive high-impact outcomes. I am passionate about turning data into actionable growth and building scalable marketing programs that open new revenue streams.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Assistant Manager Marketing at NETSOL Technologies
December 1, 2024 - PresentGenerated over $90M+ in MQL pipeline through full-funnel demand generation campaigns, leveraging 10+ annual global webinars, events, and keynotes across USA, EU, AU, Thailand, Indonesia, and GCC. Launched and marketed a new product line in a new segment, boosting brand visibility and creating a new revenue stream. Delivered multi-channel campaigns using marketing automation, audience segmentation, and CRM systems, improving CRO and ROI. Managed multi-hundred-thousand-dollar marketing spend budgets across digital and event channels. Led product line marketing with cross-functional teams (Content, Visual Design, Sales Development). Delivered high-impact multi-channel campaigns using a targeted database of over 300 companies and 20,000+ ICP contacts. Developed Go-to-Market plans for new products, including value mapping, ICP identification, and comprehensive market analysis. Used MarTech stack (HubSpot, LinkedIn Sales Navigator, Clay, Apollo) to design campaigns from lead generation to MQ
Senior Demand Generation Executive at NETSOL Technologies
October 1, 2023 - December 1, 2024Executed digital and social media marketing campaigns for two core product lines, driving brand awareness and qualified lead generation. Developed and implemented the go-to-market strategy for Appex Now, including product launch, messaging, and value proposition development, resulting in improved audience conversion. Managed integrated campaigns across LinkedIn, Google, YouTube, and email using HubSpot and Mailchimp, boosting funnel performance and engagement. Leveraged A/B testing, data analysis, and funnel analysis to optimize campaign outcomes and ROAS. Supported NETSOL’s SaaS repositioning in the UK market by driving brand strategy and execution.
MTO - Global Marketing at NETSOL Technologies
March 1, 2022 - October 1, 2023Led the launch of a new digital tool through a comprehensive 360-degree campaign, combining online and offline channels to drive brand awareness and reach target enterprise clients. Achieved first-page ranking on Google within four months by planning, drafting, and reviewing blogs in collaboration with the SEO team. Increased LinkedIn campaign CTR from 0.34% to 1.37% within four months through strategic audience targeting and multiple tests. Organized and executed a successful launch event in Paris, generating over 10 leads with Tier 1 finance & leasing companies.
Graduate Recruit - Marketing at Astera Software
June 1, 2021 - March 1, 2022Successfully developed and executed six video marketing campaigns, resulting in over 70,000 impressions through targeted and retargeted strategies across social media and YouTube. Optimized social media and YouTube channels, leading to an enhanced brand reach and improved channel outlook. Initiated podcast marketing processes, increasing brand awareness and improving engagement with the target audience through focused content strategies.
Education
Bachelor of Business Administration (BBA) at Institute of Business Administration (IBA), Karachi
January 1, 2017 - January 1, 2021Qualifications
Australian Marketing Institute Member
January 1, 2021 - March 16, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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