I’ve spent 15 years in the creative world, exploring many disciplines—from CGI and 3D to graphic design and film production. Rather than a narrow specialty, I embrace the idea that every skill strengthens the others, allowing me to tackle projects with confidence. I believe every 3D artist should understand graphic design, and every art director should know how to direct 3D work. I’ve led cross-disciplinary teams, built cohesive brand systems, and delivered high-impact visuals on fast-paced timelines.

Sammis Richdale

5.0 (1 review)

I’ve spent 15 years in the creative world, exploring many disciplines—from CGI and 3D to graphic design and film production. Rather than a narrow specialty, I embrace the idea that every skill strengthens the others, allowing me to tackle projects with confidence. I believe every 3D artist should understand graphic design, and every art director should know how to direct 3D work. I’ve led cross-disciplinary teams, built cohesive brand systems, and delivered high-impact visuals on fast-paced timelines.

Available to hire

I’ve spent 15 years in the creative world, exploring many disciplines—from CGI and 3D to graphic design and film production. Rather than a narrow specialty, I embrace the idea that every skill strengthens the others, allowing me to tackle projects with confidence.

I believe every 3D artist should understand graphic design, and every art director should know how to direct 3D work. I’ve led cross-disciplinary teams, built cohesive brand systems, and delivered high-impact visuals on fast-paced timelines.

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Language

English
Fluent

Work Experience

Associate Creative Director & Lead 3D Artist at Dell Technologies & Alienware
December 31, 2025 - December 31, 2025
Directed, designed, and personally created flagship CG visuals and campaign aesthetics for global launches of high-profile gaming and technology products, including cinematic renders and animations. Developed cross-medium brand systems spanning social media, digital content, and experiential campaigns to align 3D, motion, and design outputs under a unified creative vision. Reduced production costs by roughly $200,000 per project by introducing new 3D pipelines, coordinating with vendors, and shifting asset creation in-house during fast-turnaround periods.
Associate Creative Director & DP/Director – Content Studio at Dell Technologies & Alienware
December 31, 2020 - December 31, 2020
Directed and served as Director of Photography on 170 multimedia projects and 41+ videos, achieving around 472 million social reach and generating 193,000 organic engagements per asset. Supervised all post-production workflows including VFX, editing, music and color grading to maintain creative consistency, brand standards, and high production value. Streamlined cross-departmental workflows, reducing project completion time by 25% while enhancing communication across creative, production and leadership teams.
Senior Art Director - Production at Dell Technologies
December 31, 2017 - December 31, 2017
Modernized production workflows by introducing in-house storyboarding and pre-vis tools, increasing efficiency by 30% and reducing timelines by 62%. Designed and produced branded visual content for 10+ major events annually, capturing on-site video and photography, then formatting and editing assets into polished social posts with one-hour turnaround.
Chroma Knows Founder & Creative Director at Chroma Knows
January 1, 2020 - November 7, 2025
Directed creative strategy and visual production for national music festivals including Euphoria Music Festival and Breakaway Music Festival, managing stage visuals, signage, way-finding, maps and credential systems across 12 U.S. cities annually. Created branding and show visuals for artists such as Mike Posner, Steve Aoki and Tiesto, including a full visual set for Electric Forest and stage layout for GASHI’s sold-out NYC performance. Design merchandise collections aligned with artist branding, album launches and tour campaigns. Provide strategic brand development for emerging artists with a focus on visual storytelling, digital content and sustainable brand growth. Deliver high-impact creative for clients like Interscope Records, Samsung and Corona under fast-paced, high-stakes timelines.
Creative Director at Prime Social Group
December 31, 2015 - December 31, 2015
Led branding and creative strategy for 12 major national festivals and touring events including Breakaway Music Festival, The Number Fest, and Electro Beach, scaling visual identity across multiple cities and audiences. Developed end-to-end brand systems across stage design, motion graphics, digital content, merchandise and signage to ensure visual consistency during rapid event expansion. Collaborated with promoters and production leads to design credentialing and access systems that improved festival flow, safety and staff efficiency. Directed the visual strategy for marketing campaigns and sponsor deliverables, building iconic brand aesthetics for all partners.
Associate Creative Director & Lead 3D Artist at Dell Technologies & Alienware
January 1, 2025 - January 1, 2025
Directed, designed, and personally created flagship CG visuals and campaign aesthetics including cinematic renders, animations and key graphic design assets for global launches of high-profile gaming and technology products. Developed cross-medium brand systems spanning social media, digital content, and experiential campaigns to align 3D, motion and design outputs under a unified creative vision. Reduced production costs roughly $200,000 per project by introducing new 3D pipelines, working one on one with vendors and shifting asset creation in-house in times of quick change.
Associate Creative Director & Director of Photography / Director at Dell Technologies & Alienware – Content Studio
January 1, 2020 - January 1, 2020
Directed and served as Director of Photography and on-set director on 170 multimedia projects and 41+ videos, achieving around 472 million social reach and generating 193,000 organic engagements per asset. As ACD and lead post-production artist, supervised all post-production workflows including VFX, editing, music and color grading for all edits to maintain creative consistency, brand standards, and high production value. Streamlined cross-departmental workflows, reducing project completion time by 25% while enhancing communication across creative, production and leadership teams.
Senior Art Director at Dell Technologies & Alienware - Production
January 1, 2017 - January 1, 2017
Modernized production workflows by introducing in-house storyboarding and pre-vis tools, increasing efficiency by 30% and reducing timelines by 62%. Designed and produced branded visual content for 10+ major events annually, capturing on-site video and photography, then formatting and editing assets into polished social posts with one-hour turnaround.
Founder & Creative Director at Chroma Knows
January 1, 2020 - November 7, 2025
Directed creative strategy and visual production for national music festivals including Euphoria Music Festival and Breakaway Music Festival, managing stage visuals, signage, way-finding, maps and credential systems across 12 U.S. cities annually. Created branding and show visuals for artists such as Mike Posner, Steve Aoki and Tiesto; designed merchandise collections aligned with artist branding and tour campaigns; provided strategic brand development for emerging artists with a focus on visual storytelling and sustainable growth.
Creative Director at Prime Social Group
January 1, 2015 - January 1, 2015
Led branding and creative strategy for 12 major national festivals and touring events, developing end-to-end brand systems across stage design, motion graphics, digital content, merchandise and signage; collaborated with promoters to design credentialing and access systems; directed marketing campaigns and sponsor deliverables to build iconic brand aesthetics.

Education

BFA, Industrial Design at Columbus College of Art & Design
January 1, 2006 - December 31, 2009
BFA at Columbus College of Art & Design
January 1, 2006 - January 1, 2009

Qualifications

ACE Certified
January 11, 2030 - November 7, 2025
Udemy Adobe Firefly Certified
January 11, 2030 - November 7, 2025
SMaC Certified
January 11, 2030 - November 7, 2025
ACE Certified
January 11, 2030 - November 7, 2025
Udemy Adobe Firefly Certified
January 11, 2030 - November 7, 2025
SMaC Certified
January 11, 2030 - November 7, 2025

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services
    paper ALIENWARE™ | Area-51

    Alienware is a leader in high performance gaming hardware, known for its cutting edge design, powerful systems, and deep connection to the gaming community. As a flagship brand under Dell Technologies, Alienware continues to push the boundaries of what is possible in PC gaming, from futuristic form factors to immersive visual experiences.

    I worked with Alienware on several phases of the Area 51 project, a large scale creative campaign focused on launching one of their most ambitious product lines. My role included creative direction, CGI production, high end renders, animation, and visual storytelling across digital and live event platforms. This work helped bring the Area 51 vision to life while aligning with Alienware’s distinct aesthetic and innovation driven identity.