👋 Hi, I’m Samprati, a brand & visual designer with a strong focus on context-driven design. With experience, I’ve become much more user-centric. I don’t believe design works the same everywhere. Culture, age, geography, and habits all shape how people experience brands, so I spend time understanding users before jumping into visuals. I plan a lot, I ask a lot of questions, and I care about details. Part of that comes from being a meticulous (and slightly anxious) presenter; preparation keeps things sharp and reliable. My work spans brand identity, communication design, and visual systems, with interests in packaging design, typography, and editorial design. In projects like Millet Sattvam, I’ve worked across roles like concept and art direction to design execution and print coordination. I also explore AI-assisted design as a way to support research, ideation, and prototyping thoughtfully, not blindly. Always learning. Always refining.…

Samprati Kulkarni

👋 Hi, I’m Samprati, a brand & visual designer with a strong focus on context-driven design. With experience, I’ve become much more user-centric. I don’t believe design works the same everywhere. Culture, age, geography, and habits all shape how people experience brands, so I spend time understanding users before jumping into visuals. I plan a lot, I ask a lot of questions, and I care about details. Part of that comes from being a meticulous (and slightly anxious) presenter; preparation keeps things sharp and reliable. My work spans brand identity, communication design, and visual systems, with interests in packaging design, typography, and editorial design. In projects like Millet Sattvam, I’ve worked across roles like concept and art direction to design execution and print coordination. I also explore AI-assisted design as a way to support research, ideation, and prototyping thoughtfully, not blindly. Always learning. Always refining.…

Available to hire

👋 Hi, I’m Samprati, a brand & visual designer with a strong focus on context-driven design.

With experience, I’ve become much more user-centric. I don’t believe design works the same everywhere. Culture, age, geography, and habits all shape how people experience brands, so I spend time understanding users before jumping into visuals.

I plan a lot, I ask a lot of questions, and I care about details. Part of that comes from being a meticulous (and slightly anxious) presenter; preparation keeps things sharp and reliable.

My work spans brand identity, communication design, and visual systems, with interests in packaging design, typography, and editorial design. In projects like Millet Sattvam, I’ve worked across roles like concept and art direction to design execution and print coordination.

I also explore AI-assisted design as a way to support research, ideation, and prototyping thoughtfully, not blindly.

Always learning. Always refining.

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Language

English
Fluent
German
Beginner
Hindi
Fluent
Marathi (Marāṭhī)
Fluent

Work Experience

Visual Communication Design Intern at Digi Daftar
June 1, 2022 - August 31, 2022
Supported the development of corporate visual identities across digital and print touchpoints, ensuring visual consistency. Designed marketing assets for campaigns and social media, adapting visuals to platform-specific requirements. Collaborated with marketing, social media, and web teams to align visual output with communication goals. Created custom illustrations for client and internal projects, adapting style based on brand needs. Designed basic motion graphics for the Ispik mobile app to support clearer product communication.
Visual Communication Designer at Freelance
July 1, 2023 - January 15, 2024
Led end-to-end visual identity projects, translating client goals and context into clear, cohesive design systems. Designed editorial, print, and digital assets with strong visual hierarchy and layout, improving clarity across formats. Defined the visual direction for Ganit Patte, shaping the project from layout to final execution. Prepared print-ready files and coordinated with publishers and printers, aligning design decisions with production constraints. Worked directly with clients and authors to align visuals with audience, intent, and cultural context, reducing back-and-forth during revisions. Managed timelines, feedback, and revisions independently across multiple projects to ensure on-time delivery.
Author & Visual Communication Designer at INTACH
January 1, 2023 - June 1, 2023
Conceived and executed a publication project end-to-end, taking ownership from research to final print. Conducted cultural and food research for content, visuals, and storytelling for a millet-based publication. Structured, wrote, and designed the publication, translating research-heavy material into an accessible and engaging editorial system. Designed layout, typography, and visual hierarchy to support reading and narrative flow. Created original illustrations and visual elements to reinforce cultural context and storytelling. Planned and executed food styling and photography to maintain a consistent visual tone. Coordinated with printers, evaluated production constraints, and delivered print-ready files for final production.

Education

Bachelor of Design in Visual Communication Design at Anant National University
August 1, 2019 - July 15, 2023
Member of the graphics team for AnantU TEDx 2022, contributing to event branding and visual communication Delivered presentations on student work to visiting faculty and professional designers, showcasing communication and presentation skills Authored the paper "Three Sides of the Same Coin," which was featured in the university magazine, highlighting research and writing abilities
MA in Innovation Design Management at University of Europe
March 1, 2024 - August 15, 2025
Participated in the UE-BDE Design Mentorship Program, Berlin (Jan 2025) Collaborated with industry mentors & peers on brand strategy, innovation, and design impact. Took part in design sprints with startups like Intertempi, focusing on problem-solving and design thinking

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services
    paper Millet Sattvam | Publication Design

    Designed and authored “Millet Sattvam,” a cookbook blending publication design, illustration, layout, and photography. Managed end-to-end creative direction and storytelling, focusing on user-friendly visuals and cohesive brand identity. Skills gained in project management, design systems, and art direction directly strengthen my work in strategy and branding.

    paper Seasoned | Magazine design

    Conceptual food design magazine based on entertaining guests. The project focuses on visuals, layout spreads and photographs. The project was designed in Adobe Indesign.

    paper Navisign: Accessible Communication for Public Spaces

    A speculative brand and product system translating public audio information into accessible visual and sign-language experiences.

    paper Aabha | Typeface Design

    Designed Aabha, a custom typeface project exploring expressive letterforms, legibility, and cultural context. Applied skills in typography, design research, and digital illustration to bring unique concepts to life. Strengthened visual communication, precision, and creativity, skills vital for brand identity, editorial, and product design work.

    paper NightBite: Strategy, Research & UI Concept

    Conducted strategy, research, and UI concept development for NightBite, focusing on user experience and digital problem solving. Applied design thinking to shape product strategy and intuitive interfaces. Honed skills in user research and prototyping, essential for executing impactful design solutions in real-world settings.