👋 Hi, I’m Samprati, a brand & visual designer with a strong focus on context-driven design. With experience, I’ve become much more user-centric.
👋 Hi, I’m Samprati, a brand & visual designer with a strong focus on context-driven design.
With experience, I’ve become much more user-centric. I don’t believe design works the same everywhere. Culture, age, geography, and habits all shape how people experience brands, so I spend time understanding users before jumping into visuals.
I plan a lot, I ask a lot of questions, and I care about details. Part of that comes from being a meticulous (and slightly anxious) presenter; preparation keeps things sharp and reliable.
My work spans brand identity, communication design, and visual systems, with interests in packaging design, typography, and editorial design. In projects like Millet Sattvam, I’ve worked across roles like concept and art direction to design execution and print coordination.
I also explore AI-assisted design as a way to support research, ideation, and prototyping thoughtfully, not blindly.
Always learning. Always refining.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Affinity Designer
UIDesigned and authored “Millet Sattvam,” a cookbook blending publication design, illustration, layout, and photography. Managed end-to-end creative direction and storytelling, focusing on user-friendly visuals and cohesive brand identity. Skills gained in project management, design systems, and art direction directly strengthen my work in strategy and branding.
Researched and analyzed complex data about oil spills around the world, converting it into a user-friendly poster.
Conceptual food design magazine based on entertaining guests. The project focuses on visuals, layout spreads and photographs. The project was designed in Adobe Indesign.
A speculative brand and product system translating public audio information into accessible visual and sign-language experiences.
Designed Aabha, a custom typeface project exploring expressive letterforms, legibility, and cultural context. Applied skills in typography, design research, and digital illustration to bring unique concepts to life. Strengthened visual communication, precision, and creativity, skills vital for brand identity, editorial, and product design work.
Conducted strategy, research, and UI concept development for NightBite, focusing on user experience and digital problem solving. Applied design thinking to shape product strategy and intuitive interfaces. Honed skills in user research and prototyping, essential for executing impactful design solutions in real-world settings.
Offering brand identity, editorial design and data visualization services across print and digital formats. Developing structured visual systems from concept to final production, including layout, typography and graphic assets. Managing client communication, scope definition and proposal development independently. Building scalable design templates and modular systems for long-form publications and digital content.
Led end-to-end visual identity projects, translating client goals and context into clear, cohesive design systems. Designed editorial, print, and digital assets with strong visual hierarchy and layout, improving clarity across formats. Defined the visual direction for Ganit Patte, shaping the project from layout to final execution. Prepared print-ready files and coordinated with publishers and printers, aligning design decisions with production constraints. Worked directly with clients and authors to align visuals with audience, intent, and cultural context, reducing back-and-forth during revisions. Managed timelines, feedback, and revisions independently across multiple projects to ensure on-time delivery.
Conceived and executed a publication project end-to-end, taking ownership from research to final print. Conducted cultural and food research for content, visuals, and storytelling for a millet-based publication. Structured, wrote, and designed the publication, translating research-heavy material into an accessible and engaging editorial system. Designed layout, typography, and visual hierarchy to support reading and narrative flow. Created original illustrations and visual elements to reinforce cultural context and storytelling. Planned and executed food styling and photography to maintain a consistent visual tone. Coordinated with printers, evaluated production constraints, and delivered print-ready files for final production.
Member of the graphics team for AnantU TEDx 2022, contributing to event branding and visual communication Delivered presentations on student work to visiting faculty and professional designers, showcasing communication and presentation skills Authored the paper "Three Sides of the Same Coin," which was featured in the university magazine, highlighting research and writing abilities
Participated in the UE-BDE Design Mentorship Program, Berlin (Jan 2025) Collaborated with industry mentors & peers on brand strategy, innovation, and design impact. Took part in design sprints with startups like Intertempi, focusing on problem-solving and design thinking
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