Michael Samuel

Available to hire

help brands, businesses and entrepreneurs turn product ideas into compelling video content through AI-powered production, creative storytelling and strategic visual direction.

About

help brands, businesses and entrepreneurs turn product ideas into compelling video content through AI-powered production, creative storytelling and strategic visual direction.

My work focuses on creating engaging commercial videos, AI-generated UGC, product advertisements, promotional campaigns and cinematic brand content designed around the audience, the message and the purpose of each project.

Beyond video production, I approach every project with a creative strategy mindset. I consider what makes a product valuable, what captures the intended audience’s attention and how that message can be translated into an effective visual story.

From concept development and scriptwriting to visual direction, AI video generation and final editing, I bring the creative process together to help clients communicate their ideas with clarity and impact.

I work with brands looking for thoughtful creative execution, compelling product storytelling and distinctive video content that supports their marketing goals.

  • Joined November 2026

Industry experience

  • Media & Entertainment
  • Education
  • Software & Internet
  • Other

Projects · 1

Created a 24-second UGC-style skincare advertisement for Plum Rice Water & Niacinamide Gel Cream, combining authentic creator storytelling with premium product cinematography. The creative direction features a mirror-led opening, natural product presentation, close-up texture demonstration, skincare application and a polished product showcase. Creative highlights: UGC advertising and storytelling AI-assisted video production Product-focused visual direction Cinematic camera movement and transitions Skincare product presentation Production tools: ChaptGPT,Google Flow, and CapCut. An independently developed creative advertising concept demonstrating how AI-powered production can bring skincare products to life through engaging, relatable visual storytelling.

  • Ad Designer
  • AI Prompt Engineer
  • AI Video Editor
  • +2

Work experience

AI Video Creator & Advertising Creative · Company or client Independent FreelancerSep 2023 – Present · 3 yrs 3 mos

I work independently with a focus on AI-powered video production, commercial advertising and creative storytelling for brands, businesses and entrepreneurs. My work covers the creative process from concept development and scriptwriting to visual direction, AI-generated video production and final editing. Key areas of focus include: AI-generated product commercials and promotional videos. UGC-style video advertisements and product demonstrations. Cinematic brand videos and commercial storytelling. AI-assisted 2D and 3D animation. Advertising concepts, hooks, scripts and creative briefs. Short-form video content for social media campaigns. I use tools such as Google Gemini, Google Flow and CapCut Desktop to develop visual concepts, produce video content and deliver polished creative work. My approach combines visual creativity with an understanding of the product, intended audience and marketing objective behind each project.

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