Plum Skincare | UGC Product Advertisement

Created a 24-second UGC-style skincare advertisement for Plum Rice Water & Niacinamide Gel Cream, combining authentic creator storytelling with premium product cinematography.

The creative direction features a mirror-led opening, natural product presentation, close-up texture demonstration, skincare application and a polished product showcase.

Creative highlights:

• UGC advertising and storytelling
• AI-assisted video production
• Product-focused visual direction
• Cinematic camera movement and transitions
• Skincare product presentation

Production tools: ChaptGPT,Google Flow, and CapCut.

An independently developed creative advertising concept demonstrating how AI-powered production can bring skincare products to life through engaging, relatable visual storytelling.