I am a results-driven Senior Web Developer and UI/UX Designer with 7+ years of experience delivering high-performance, visually compelling digital solutions for clients across diverse industries. I specialize in full front-end development, WordPress/Webflow CMS architectures, and design systems built in Figma and Adobe XD. I translate complex business requirements into clean, scalable code and intuitive user experiences, collaborating with cross-functional teams to boost engagement and conversions. I thrive delivering projects on time, maintaining accessibility and performance standards, and mentoring teammates to uphold quality and efficient Git workflows. I enjoy turning ideas into polished products that users love to interact with.

Samuel Ifeanyi Ibadu

5.0 (1 review)

I am a results-driven Senior Web Developer and UI/UX Designer with 7+ years of experience delivering high-performance, visually compelling digital solutions for clients across diverse industries. I specialize in full front-end development, WordPress/Webflow CMS architectures, and design systems built in Figma and Adobe XD. I translate complex business requirements into clean, scalable code and intuitive user experiences, collaborating with cross-functional teams to boost engagement and conversions. I thrive delivering projects on time, maintaining accessibility and performance standards, and mentoring teammates to uphold quality and efficient Git workflows. I enjoy turning ideas into polished products that users love to interact with.

Available to hire

I am a results-driven Senior Web Developer and UI/UX Designer with 7+ years of experience delivering high-performance, visually compelling digital solutions for clients across diverse industries. I specialize in full front-end development, WordPress/Webflow CMS architectures, and design systems built in Figma and Adobe XD. I translate complex business requirements into clean, scalable code and intuitive user experiences, collaborating with cross-functional teams to boost engagement and conversions.
I thrive delivering projects on time, maintaining accessibility and performance standards, and mentoring teammates to uphold quality and efficient Git workflows. I enjoy turning ideas into polished products that users love to interact with.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
German
Intermediate
Spanish; Castilian
Advanced
French
Fluent
Yoruba
Advanced

Work Experience

Senior WordPress Website Designer & Elementor Specialist at Digital Innovation Group
March 1, 2022 - Present
Architected and developed 70+ premium WordPress websites using Elementor Pro for Fortune 500 clients, tech startups, and international enterprises, achieving 98% client satisfaction and retention. Pioneered custom Elementor widget development and advanced theme customizations, reducing development time by 40% while preserving pixel-perfect design and brand consistency. Drove a 50% average uplift in conversions through data-driven UX optimization, strategic CTA placement, and behavioral analytics/heat-mapping tools. Optimized performance to 90+ PageSpeed scores via caching, lazy loading, WebP, and minification. Led cross-functional teams of developers, content strategists, SEO, and marketing to deliver integrated solutions aligned with KPIs. Mentored 5 junior designers and developers, establishing Elementor design systems and coding standards that boosted productivity by 35% and ensured consistent quality.
WordPress Website Designer at Andela
June 1, 2019 - February 1, 2022
Developed 50+ responsive WordPress websites using Elementor, Divi, and custom themes for international clients across North America, Europe, and Asia-Pacific. Mastered Elementor Pro with dynamic content, custom CSS, template creation, and third-party integrations, becoming the go-to expert for complex Elementor implementations. Implemented comprehensive WooCommerce solutions with advanced product configurations, payment gateway integrations, and custom checkout experiences, resulting in a 35% average increase in online revenue. Collaborated with global clients across multiple time zones, conducting discovery sessions, presenting design concepts, and delivering iterative improvements based on user feedback and analytics. Maintained 99.9% uptime through proactive monitoring, security updates, performance optimization, and backups. Created extensive documentation, tutorials, and training materials for client teams on WordPress administration and Elementor editing.
Freelance WordPress Designer & Elementor Developer at Upwork (Top Rated Freelancer)
January 1, 2017 - May 1, 2019
Built and launched 40+ WordPress websites with Elementor for diverse clients including startups, SMBs, nonprofits, and e-commerce ventures across retail, consulting, healthcare, and professional services. Achieved Top Rated status on Upwork with a 100% Job Success Score, 5-star average rating, and recognition as an Elementor specialist, leading to premium project opportunities and long-term client relationships. Managed complete project lifecycles from discovery through wireframes, Elementor development, testing, deployment, and ongoing maintenance. Developed custom Elementor templates, reusable components, and design systems that accelerated delivery while maintaining high quality and consistency. Consistently delivered projects on schedule and within budget; many clients became repeat customers or provided referrals.
Senior Web Developer & UI/UX Designer at PixelForge Digital Agency
January 1, 2022 - Present
Lead end-to-end design and development of 20+ client websites using WordPress, Webflow, and custom HTML/CSS/JS, improving average client site performance scores by 40%. Create high-fidelity prototypes and design systems in Figma and Adobe XD for Fortune 500 clients, reducing revision cycles by 35%. Architect and maintain custom WordPress themes and plugins tailored to client specifications, handling 50,000+ monthly active users. Mentor 3 junior developers, establishing best practices for code quality, accessibility (WCAG 2.1), and Git version control workflows. Collaborate with marketing and product teams to optimize conversion funnels, resulting in a 28% average increase in lead generation.
Web Developer & Designer at BrightPath Solutions
March 1, 2019 - December 1, 2021
Designed and developed responsive, mobile-first websites for 30+ SME clients using HTML5, CSS3, JavaScript, and WordPress CMS. Built custom Webflow projects from wireframe to launch, integrating third-party APIs, payment gateways, and marketing automation tools. Produced UI/UX design deliverables in Adobe XD including user flows, wireframes, and interactive prototypes that reduced onboarding drop-off by 22%. Managed full project lifecycle — from requirements gathering and scoping to QA, deployment, and post-launch support. Increased website loading speeds by 50% through image optimization, lazy loading, and CDN implementation strategies.
Junior Web Developer at NovaSpark Creative Studio
June 1, 2017 - February 1, 2019
Assisted in building and maintaining WordPress websites for 15+ clients, customizing themes and implementing SEO best practices. Developed pixel-perfect HTML/CSS layouts from Photoshop/XD mockups, ensuring cross-browser and cross-device compatibility. Collaborated with senior designers and developers in an Agile/Scrum environment using Jira and Trello for task management. Contributed to internal component library that reduced UI development time by 25% across projects.

Education

Doctor of Philosophy (PhD) in Computer Science at University of Oxford
January 1, 2020 - January 1, 2020
Master of Science (MS) in Computer Science at Stanford University
January 1, 2017 - January 1, 2017
Bachelor of Science (BS) in Computer Science at University of Ibadan
January 1, 2015 - January 1, 2015
Bachelor of Science in Computer Science at University of Illinois Urbana-Champaign
January 11, 2030 - May 1, 2017

Qualifications

Elementor Expert Certification – Elementor Academy
January 7, 2016 - August 19, 2018
WordPress Certified Developer – WordPress.org
March 22, 2015 - August 25, 2023
Google Analytics Individual Qualification (GAIQ)
July 6, 2020 - February 9, 2022
Adobe Certified Expert (ACE) – Photoshop & XD
January 11, 2019 - March 16, 2023
HubSpot Content Marketing & Inbound Certification
January 11, 2018 - February 14, 2020
Advanced WooCommerce Development Certification
January 3, 2023 - September 11, 2025
UX Design Professional Certificate – Nielsen Norman Group
August 6, 2024 - October 7, 2026
Google UX Design Professional Certificate
March 16, 2022 - November 10, 2023
JavaScript Algorithms & Data Structures
January 1, 2021 - February 23, 2026
Responsive Web Design Certification
January 1, 2020 - February 23, 2026
WordPress Developer Certification
January 1, 2019 - September 10, 2025
Adobe XD Essential Training
May 16, 2018 - August 5, 2021

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail
    paper Designed and developed a fast-growing SaaS startup, delivering a cohesive brand experience.

    Overview
    Designed and developed a suite of 12 high-converting landing pages for a fast-growing SaaS startup, delivering a cohesive brand experience across multiple product offerings. The project spanned the full lifecycle, from initial wireframes to live deployment, and contributed to a 45% increase in trial sign-ups within 90 days of launch.

    The Challenge
    The client needed a scalable, visually consistent set of landing pages that could be rapidly updated by their non-technical marketing team. Pages had to load fast, convert well, and reflect a premium SaaS brand identity.

    My Approach

    🎨 UI/UX Design

    • Conducted competitor analysis and user research to define conversion-focused layouts
    • Created full wireframes and high-fidelity prototypes in Figma
    • Developed a reusable design system — typography, color tokens, components, for brand consistency across all 12 pages

    💻 Development

    • Built pages in Webflow using reusable symbols and CMS collections for easy content management
    • Developed a custom WordPress theme for pages requiring deeper backend integration
    • Implemented responsive, mobile-first layouts ensuring pixel-perfect rendering across all screen sizes
    • Integrated third-party tools including Mailchimp, HubSpot, and Google Analytics

    ⚡ Performance

    • Achieved 90+ Google PageSpeed scores on all pages through image optimization, lazy loading, and clean semantic markup
    • Reduced average page load time to under 2 seconds

    Results

    | Trial Sign-Up Rate | Baseline | +45% in 90 days |
    | Avg. Page Load Time | 5.4s | 1.8s |
    | Google PageSpeed Score | 61 | 94 |
    | Bounce Rate | 72% | 48% |


    Tools & Technologies
    Webflow WordPress Figma HTML5 CSS3 JavaScript HubSpot Google Analytics Mailchimp