I am a results-driven Senior Web Developer and UI/UX Designer with 7+ years of experience delivering high-performance, visually compelling digital solutions for clients across diverse industries. I specialize in full front-end development, WordPress/Webflow CMS architectures, and design systems built in Figma and Adobe XD. I translate complex business requirements into clean, scalable code and intuitive user experiences, collaborating with cross-functional teams to boost engagement and conversions.
I thrive delivering projects on time, maintaining accessibility and performance standards, and mentoring teammates to uphold quality and efficient Git workflows. I enjoy turning ideas into polished products that users love to interact with.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Conducted competitor analysis and user research to define conversion-focused layouts
- Created full wireframes and high-fidelity prototypes in Figma
- Developed a reusable design system — typography, color tokens, components, for brand consistency across all 12 pages
- Built pages in Webflow using reusable symbols and CMS collections for easy content management
- Developed a custom WordPress theme for pages requiring deeper backend integration
- Implemented responsive, mobile-first layouts ensuring pixel-perfect rendering across all screen sizes
- Integrated third-party tools including Mailchimp, HubSpot, and Google Analytics
- Achieved 90+ Google PageSpeed scores on all pages through image optimization, lazy loading, and clean semantic markup
- Reduced average page load time to under 2 seconds
Overview
Designed and developed a suite of 12 high-converting landing pages for a fast-growing SaaS startup, delivering a cohesive brand experience across multiple product offerings. The project spanned the full lifecycle, from initial wireframes to live deployment, and contributed to a 45% increase in trial sign-ups within 90 days of launch.
The Challenge
The client needed a scalable, visually consistent set of landing pages that could be rapidly updated by their non-technical marketing team. Pages had to load fast, convert well, and reflect a premium SaaS brand identity.
My Approach
🎨 UI/UX Design
💻 Development
⚡ Performance
Results
| Trial Sign-Up Rate | Baseline | +45% in 90 days |
| Avg. Page Load Time | 5.4s | 1.8s |
| Google PageSpeed Score | 61 | 94 |
| Bounce Rate | 72% | 48% |
Tools & TechnologiesWebflow WordPress Figma HTML5 CSS3 JavaScript HubSpot Google Analytics Mailchimp
Hire a Web Designer
We have the best web designer experts on Twine. Hire a web designer in New York today.