Samy Halim

I had the privilege of creating 14 bespoke key visuals for the 2024 campaign of a prestigious high-end store in Milan. Each illustration was crafted with meticulous attention to detail, designed to perfectly capture the essence of each department.

I was selected for this project due to my distinct pop art/art deco style, which fuses the elegance of Art Deco with restricted color range, bold shapes, and dynamic textures inspired by the 20s and 30s. These visuals bring a modern yet nostalgic energy, creating a fresh and captivating aesthetic for the campaign.

The CEO of the store was so pleased with the success of the 2024 compaign that he has renewed our collaboration for the 2025 campaign.

In this commission for Maison Dior’s iconic J’adore line, I applied my signature Faux-Relief technique to craft a bespoke botanical universe. The objective was to translate the fragrance’s floral notes into a highly tactile visual experience. By utilizing precise optical shading, I designed a floral pattern that mimics the depth, shadow, and weight of physical sculpture on a completely flat plane. This Faux-Relief artwork serves as the visual anchor for the campaign’s physical touchpoints, meticulously scaled to wrap luxury gift boxes, brand packaging, and large architectural wall installations in Dior retail spaces worldwide.

Painting Alba was an exercise in scaling my Pop Art vision to architectural proportions. Measuring 2.35x4.30m, this mural was created for a film studio space near Bordeaux, demanding an image with immediate, undeniable presence. I stripped the palette back to its most powerful elements—ultramarine blue, gold, and black—to create maximum optical impact. The challenge of working at this scale is maintaining the intimacy of the portrait; I focused heavily on the volumetric shading of her face to ensure her gaze remained magnetic, while allowing the graphic, color-blocked background and silhouette to anchor her massive scale within the room.