IO

Israel Oluwasanmi

Available to hire

I'm Si, a Brand Identity Designer specializing in premium, character-driven brand architectures and comprehensive packaging systems.

About

I’m Si, a Brand Identity Designer specializing in premium, character-driven brand architectures and comprehensive packaging systems. My experience ranges from leading complete visual identity rebrands for platforms like iRaters (a digital currency exchange platform) to developing strategic brand guidelines and custom packaging for companies like CEPRES and Imani Gifts.

What sets me apart is my focus on strategy over decoration: I build understated, highly intentional visual systems that scale flawlessly and communicate your brand’s core feeling without relying on generic design tropes.

  • Joined September 2026

Projects · 1

Imani Gifts is a UK-based brand built on one simple belief: the most meaningful gifts are the ones that feel personal. When they were getting ready to launch, they needed a look that matched that feeling, something warm, thoughtful, and intimate. My goal was to translate that sense of connection into a visual language. I designed a brand identity and packaging system that feels just as special as the gift inside. From the “Unwrap Your Smile” tagline to the simple smiley icon, every detail was crafted to make the recipient feel seen the moment they hold the box. Full case study on Behance.

  • Album Art Designer
  • Brand Designer
  • Logo Designer
  • +2

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