Exhibition Visual Identity Design

I worked as the graphic designer for Uomilla 2023: jouten | idle, an exhibition held in August 2023 at Galleria MAA in Helsinki.

The 2023 theme, jouten (idle), explored stillness, non-productivity, and the possibility of creativity emerging from rest. Rather than highlighting any single artwork in the visual identity, we in the publishing team chose a typographic and abstract approach that would reflect the conceptual tone of the exhibition.

The visual identity centered on movement and flow, echoing the Finnish title Uomilla (on a riverbed). I created a background pattern based on video footage I shot of a river’s current, which I then transformed into a monochromatic graphic texture. The color was adjusted to a warm orange, used as the primary campaign color in digital communications and printed materials. Additional hues of blue and violet were used for merchandise and print items sold during the exhibition.

As the graphic designer for the project, I created the visual identity, logo, exhibition catalogue, printed materials (poster, flyer, banner, and sticker), and designed templates and posts for social media platforms.

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