I’m a strategic marketing and social media expert with 12+ years of experience helping businesses of all sizes scale through high‑impact digital strategies. I’ve worked across a wide range of industries — retail, optics, construction, gastronomy, fashion, banking, fintech, crypto, web3, and more — supporting both startups and established brands in boosting visibility, accelerating acquisition, and building strong digital ecosystems that convert. My work has consistently delivered measurable growth, including +45% increases in qualified leads, +95% boosts in organic traffic, and product launches that attracted over 55,000 new users in just 12 months for a digital wallet company. Native Spanish speaker with C1 English and A1 German. I help clients strengthen their performance across PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, social media strategy, content marketing, and conversion funnels. I’m also experienced in leading cross‑functional teams and aligning marketing efforts with business goals to drive sustainable, long‑term growth. If you’re looking for a marketing partner who blends creativity, strategic thinking, and data‑driven execution, I can help you scale your brand with clarity and impact. I’m proactive, collaborative, and fully focused on delivering real results that move your business forward. -------------------------------------------------------------------------------------------------------- Soy un experto en marketing estratégico y redes sociales con más de 12 años de experiencia ayudando a empresas de todos los tamaños a escalar mediante estrategias digitales de alto impacto. He trabajado en una amplia variedad de industrias —retail, ópticas, construcción, gastronomía, moda, banca, fintech, crypto, web3 y más— apoyando tanto a startups como a marcas consolidadas en aumentar su visibilidad, acelerar su adquisición de clientes y construir ecosistemas digitales sólidos que convierten. Mi trabajo ha generado resultados medibles de forma constante, incluyendo un aumento del 45% en leads cualificados, un incremento del 95% en tráfico orgánico y lanzamientos de producto que atrajeron a más de 55.000 nuevos usuarios en solo 12 meses para una empresa de billetera digital. Soy nativo de español, con inglés C1 y alemán A1. Ayudo a mis clientes a mejorar su rendimiento en PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, estrategia de redes sociales, marketing de contenidos y optimización de embudos de conversión. También tengo experiencia liderando equipos multidisciplinarios y alineando las iniciativas de marketing con los objetivos del negocio para impulsar un crecimiento sostenible a largo plazo. Si buscas un socio de marketing que combine creatividad, pensamiento estratégico y ejecución basada en datos, puedo ayudarte a escalar tu marca con claridad e impacto. Soy proactivo, colaborativo y estoy completamente enfocado en generar resultados reales que impulsen tu negocio.

Santiago Molinari

I’m a strategic marketing and social media expert with 12+ years of experience helping businesses of all sizes scale through high‑impact digital strategies. I’ve worked across a wide range of industries — retail, optics, construction, gastronomy, fashion, banking, fintech, crypto, web3, and more — supporting both startups and established brands in boosting visibility, accelerating acquisition, and building strong digital ecosystems that convert. My work has consistently delivered measurable growth, including +45% increases in qualified leads, +95% boosts in organic traffic, and product launches that attracted over 55,000 new users in just 12 months for a digital wallet company. Native Spanish speaker with C1 English and A1 German. I help clients strengthen their performance across PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, social media strategy, content marketing, and conversion funnels. I’m also experienced in leading cross‑functional teams and aligning marketing efforts with business goals to drive sustainable, long‑term growth. If you’re looking for a marketing partner who blends creativity, strategic thinking, and data‑driven execution, I can help you scale your brand with clarity and impact. I’m proactive, collaborative, and fully focused on delivering real results that move your business forward. -------------------------------------------------------------------------------------------------------- Soy un experto en marketing estratégico y redes sociales con más de 12 años de experiencia ayudando a empresas de todos los tamaños a escalar mediante estrategias digitales de alto impacto. He trabajado en una amplia variedad de industrias —retail, ópticas, construcción, gastronomía, moda, banca, fintech, crypto, web3 y más— apoyando tanto a startups como a marcas consolidadas en aumentar su visibilidad, acelerar su adquisición de clientes y construir ecosistemas digitales sólidos que convierten. Mi trabajo ha generado resultados medibles de forma constante, incluyendo un aumento del 45% en leads cualificados, un incremento del 95% en tráfico orgánico y lanzamientos de producto que atrajeron a más de 55.000 nuevos usuarios en solo 12 meses para una empresa de billetera digital. Soy nativo de español, con inglés C1 y alemán A1. Ayudo a mis clientes a mejorar su rendimiento en PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, estrategia de redes sociales, marketing de contenidos y optimización de embudos de conversión. También tengo experiencia liderando equipos multidisciplinarios y alineando las iniciativas de marketing con los objetivos del negocio para impulsar un crecimiento sostenible a largo plazo. Si buscas un socio de marketing que combine creatividad, pensamiento estratégico y ejecución basada en datos, puedo ayudarte a escalar tu marca con claridad e impacto. Soy proactivo, colaborativo y estoy completamente enfocado en generar resultados reales que impulsen tu negocio.

Available to hire

I’m a strategic marketing and social media expert with 12+ years of experience helping businesses of all sizes scale through high‑impact digital strategies. I’ve worked across a wide range of industries — retail, optics, construction, gastronomy, fashion, banking, fintech, crypto, web3, and more — supporting both startups and established brands in boosting visibility, accelerating acquisition, and building strong digital ecosystems that convert.

My work has consistently delivered measurable growth, including +45% increases in qualified leads, +95% boosts in organic traffic, and product launches that attracted over 55,000 new users in just 12 months for a digital wallet company.

Native Spanish speaker with C1 English and A1 German.

I help clients strengthen their performance across PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, social media strategy, content marketing, and conversion funnels. I’m also experienced in leading cross‑functional teams and aligning marketing efforts with business goals to drive sustainable, long‑term growth.

If you’re looking for a marketing partner who blends creativity, strategic thinking, and data‑driven execution, I can help you scale your brand with clarity and impact. I’m proactive, collaborative, and fully focused on delivering real results that move your business forward.


Soy un experto en marketing estratégico y redes sociales con más de 12 años de experiencia ayudando a empresas de todos los tamaños a escalar mediante estrategias digitales de alto impacto. He trabajado en una amplia variedad de industrias —retail, ópticas, construcción, gastronomía, moda, banca, fintech, crypto, web3 y más— apoyando tanto a startups como a marcas consolidadas en aumentar su visibilidad, acelerar su adquisición de clientes y construir ecosistemas digitales sólidos que convierten.

Mi trabajo ha generado resultados medibles de forma constante, incluyendo un aumento del 45% en leads cualificados, un incremento del 95% en tráfico orgánico y lanzamientos de producto que atrajeron a más de 55.000 nuevos usuarios en solo 12 meses para una empresa de billetera digital.

Soy nativo de español, con inglés C1 y alemán A1.

Ayudo a mis clientes a mejorar su rendimiento en PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, estrategia de redes sociales, marketing de contenidos y optimización de embudos de conversión. También tengo experiencia liderando equipos multidisciplinarios y alineando las iniciativas de marketing con los objetivos del negocio para impulsar un crecimiento sostenible a largo plazo.

Si buscas un socio de marketing que combine creatividad, pensamiento estratégico y ejecución basada en datos, puedo ayudarte a escalar tu marca con claridad e impacto. Soy proactivo, colaborativo y estoy completamente enfocado en generar resultados reales que impulsen tu negocio.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Beginner

Work Experience

Digital Marketing Strategist (Contractor) at Association of Public Universities of Andalusia
March 1, 2023 - Present
Created the digital marketing and institutional communication strategy; drove 150% follower growth and 250% engagement on Instagram; launched the first monthly newsletter with 600+ organic subscribers in 3 months and 46% open rate; coordinated campaigns with educational micro‑influencers achieving 800% views vs. average posts; implemented SEM and SEO campaigns increasing active web users by 2500% and event participation by 1200% within 9 months.
Head of Marketing (Contractor) at Bnka
May 1, 2025 - August 1, 2025
Developed brand marketing strategy, communication plan, and launch initiatives across Colombia, Peru, and Venezuela; coordinated a small team to improve workflow and campaign delivery; launched 15 press releases resulting in 35+ media mentions in leading financial and tech outlets; led 15 influencer and UGC campaigns increasing content views by 500%; oversaw website creation, SEO optimization, and SEM, driving +180% organic traffic growth; designed and executed the first automation funnel for transactional/activation emails with +40% open rates and +25% conversion uplift; produced 10 podcasts from concept to publication.
Creative Strategist & Account Manager at Revolución DOBLE A - Digital marketing agency
April 1, 2023 - May 1, 2025
Managed clients including KNAUF, BECLEVER, and TELECTRÓNICA; designed and executed a new creative strategy for KNAUF increasing social followers by 35% and engagement by 45% in six months; planned, implemented, and optimized PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads) achieving up to 35% increase in leads in six months; led content strategy across brands resulting in a 40%+ rise in interactions; analyzed data and KPIs to support decision-making and ongoing optimization.
Senior Marketing Manager at Upper Academy - Fintech School
December 1, 2022 - November 1, 2024
Designed and executed the first comprehensive marketing plan and branding; achieved a 45% increase in new enrollments within six months; led social content and PPC (Google, Meta, LinkedIn) increasing web traffic by 95% over 12 months; delivered SEO copywriting and web content improvements boosting engagement; coordinated internal team and external agency; negotiated five fintech event sponsorships reaching 8,000+ professionals without paid advertising; produced 20+ webinars with 25 fintech influencers; contributed to seven closed deals and 15+ student benefits.
Senior Marketing Manager at Agripay - Digital Wallet
May 1, 2022 - December 1, 2022
Built the company’s first marketing team (4 professionals + external agency); developed marketing plan and innovative digital/traditional campaigns launching the first digital wallet for agricultural producers; supervised content strategy across social channels, driving a 35% follower increase.
Senior Marketing Leader at Credencial Payments - Digital Payments
September 1, 2021 - May 1, 2022
Developed and implemented marketing plans for traditional and digital campaigns; strengthened brand positioning; supervised content strategies across social media, newsletters, and web platforms, achieving 35% growth in clients’ followers within six months; negotiated sponsorships and B2B events; analyzed data to optimize campaign performance.
Senior Regional Marketing Analyst at SeSocio by Blockchain.com - Crypto / Web3
October 1, 2020 - September 1, 2021
Created an influencer affiliate program, driving 25% increase in crypto transactions and 15% growth in new SeSocio Mastercard users; collaborated on the SeSocio Mastercard launch, reaching 50,000+ users in 10 months; curated social content resulting in 52% follower growth and 65% engagement boost in five months; managed four external agencies to ensure campaign efficiency; produced 10+ webinars/podcasts with 10+ influencers to expand brand reach.
Marketing Director & Co-Founder at Border Creativa - Digital Marketing Agency
July 1, 2019 - October 1, 2020
Directed project management and business development; expanded client portfolio and services; collaborated on joint venture with Stuka Racuda Creatividad; executed SEM, Google Ads, Meta Ads, and LinkedIn Ads to improve ROI; managed client accounts and identified new business opportunities to strengthen revenue streams.
Senior Marketing Specialist at First Data (now Fiserv)
July 1, 2017 - July 1, 2019
Managed Clover Argentina launch campaign with a budget over USD 4.5M, generating 10,000+ qualified leads in the first three months; implemented interactive marketing for traditional and digital channels; coordinated with Mastercard on 10 B2B events/sponsorships; produced 8 TV commercials; supervised four external agencies; reported KPIs to support data-driven decisions.
Freelance Digital Marketing Strategist at Freelance
March 1, 2023 - Present
As a fully remote Digital Marketing Strategist, I developed the digital marketing and institutional communication strategy for the Association of Public Universities of Andalusia. I created a creative communication plan that grew Instagram followers by 150% and boosted engagement by 250%. I launched the first monthly newsletter, attracting 600+ organic subscribers in 3 months with a 46% open rate. I coordinated campaigns with educational micro-influencers, achieving 800% views versus average posts. I implemented SEM and SEO campaigns that increased active web users by 2,500% and boosted event participation by 1,200% within 9 months.
Head of Marketing at Bnka Spain
May 1, 2025 - August 1, 2025
Led brand marketing strategy, communications and launch initiatives across Colombia, Peru, and Venezuela to drive regional awareness and market entry. Managed a small team of two, improved workflow and campaign delivery. Executed 15 press releases resulting in 35+ media mentions in top financial and tech outlets. Directed 15 influencer and UGC campaigns, increasing content views by 500%. Oversaw website creation, SEO, and SEM, delivering +180% organic traffic growth. Created the first automation funnel for transactional and activation emails, achieving +40% open rates and +25% conversion uplift. Produced and coordinated 10 podcasts.
Senior Regional Marketing Analyst at Socio by Blockchain.com - Crypto / Web3
October 1, 2020 - September 1, 2021
Created an affiliate program with influencers, driving a 25% increase in crypto transactions and a 15% growth in new SeSocio Mastercard users. Collaborated on the launch campaign of the SeSocio Mastercard, achieving 50,000+ users within 10 months. Crafted and curated social media content, leading to a 52% increase in followers and a 65% boost in engagement within the first five months. Oversaw four external agencies (PR, Creative, Media, and Digital Marketing), ensuring alignment and campaign efficiency. Produced and coordinated 10+ webinars and podcasts, securing participation from 10+ influencers to expand brand reach.

Education

Postgraduate degree - Marketing at UADE (Universidad Argentina de la Empresa)
January 11, 2030 - November 1, 2016
Bachelor’s degree - Advertising at UADE (Universidad Argentina de la Empresa)
January 11, 2030 - November 1, 2011
Postgraduate degree - Marketing at Universidad Argentina de la Empresa (UADE)
January 11, 2030 - November 1, 2016
Bachelor’s degree - Advertising at Universidad Argentina de la Empresa (UADE)
January 11, 2030 - November 1, 2011

Qualifications

American Marketing Association - Generative AI for marketing professional certificate
November 1, 2025 - January 13, 2026
Doppler Academy - Marketing Automation
May 1, 2024 - January 13, 2026
HUBSPOT Academy - SEO Certification
March 1, 2024 - January 13, 2026
Google Certifications - Google Ads, Search, Display and Analytics
September 1, 2021 - January 13, 2026
Generative AI for Marketing - Professional Certificate
November 1, 2025 - January 13, 2026
Marketing Automation
May 1, 2024 - January 13, 2026
SEO Certification
March 1, 2024 - January 13, 2026
Google Ads, Search, Display and Analytics
September 1, 2021 - January 13, 2026

Industry Experience

Financial Services, Education, Software & Internet, Professional Services, Manufacturing, Media & Entertainment