Available to hire
Hi, I’m Santiago Schwarzstein, a Digital Marketing Manager with 8+ years of experience building growth engines for Web3, AI, and SaaS ecosystems. I’ve led multi-channel content engines, launched data-driven acquisition programs, and supported a $15M capital raise by aligning product narratives with audience needs across social, email, blog, and video.
I thrive turning complex technology into clear, compelling storytelling and scalable growth. I’m passionate about funnel optimization, cross‑functional collaboration, and turning insights into action—driving measurable results while keeping brand voice consistent across all touchpoints.
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent
Work Experience
Marketing Manager at EMTV
May 1, 2025 - PresentScaled the platform to 47K monthly active users within the first 5 months through data-driven growth and acquisition campaigns.
Content Marketing Manager at Titan Industries
March 1, 2023 - PresentManaged the content strategy, including social media, blog, and YouTube channel. Drove 118.5K visits to the company’s website through organic sources. Led the content campaign to raise awareness for the public token sale, which raised $15M. Grew the newsletter audience to 8.1K and monthly organic search traffic to 5.5K. Wrote and edited press releases and op-eds for major media platforms.
CRM Marketing Manager at SingularityNET
August 1, 2023 - April 1, 2025Managed and ran the company’s email strategy, growing the email subscriber list to over 40K. Successfully launched multiple email campaigns, increasing overall open rate by 68.4% and click-through rate by 46.4%.
Content Writer at Bio Protocol
March 1, 2023 - August 31, 2023Produced long-form content for web, blog, and Medium. Owned SEO and link-building strategies for affiliate project TrueAGI. Increased TrueAGI's organic search traffic by 28.3%.
Content Specialist at Bio Protocol
February 1, 2025 - July 1, 2025Wrote and edited high-conversion copy for social media and blogs across multiple channels. Developed announcement strategies for product launches, partnerships, and major updates. Created campaign-specific content aligned with brand and growth objectives.
Digital Marketing Manager at Knowy
January 1, 2023 - June 30, 2023Designed the long-term digital marketing strategy, content calendar, and growth plan. Managed the company's brand identity and website creation projects.
Content Strategist at Digital Insight Games
August 1, 2020 - September 30, 2022Wrote the long-term vision and mission statements. Crafted go-to-market narratives that support the market’s demand for the product. Developed direct-to-consumer, user-oriented content based on storytelling to drive online traffic and build community around the product.
Content Writer at Digital Insight Games
November 1, 2022 - January 31, 2023Produced weekly Medium blog articles; grew the community to over 21.9K Discord members, 132.7K Twitter followers, and 1.6K Medium subscribers.
Copywriter & Content Strategist at AVA Labs
September 1, 2024 - February 28, 2025Wrote and edited long-form copy promoting, explaining, and highlighting features of the company’s crypto custody wallet product. Developed the content strategy for Core Wallet, overseeing content planning and creation to drive engagement and user acquisition.
Content Strategist at The Crypto App
January 1, 2021 - June 30, 2021Researched, wrote, and edited SEO-optimized articles for the app’s blog.
Content & Community Manager at Innovation
December 1, 2021 - February 28, 2023Owned the company’s content marketing and social media calendar. Achieved engagement rate of 4.6% and 8.9K monthly impressions on Twitter. Improved interaction rates by 112% on Instagram and grew Discord to 1K members and Twitter following to 2.1K.
Marketing Assistant Manager at Fulcrum SRL
June 1, 2017 - May 31, 2021Owned the digital B2B marketing channels. Created product and service documentation (white papers, brochures, catalogs), prioritizing product and brand positioning. Implemented a content marketing strategy oriented to on-page SEO, raising organic traffic by 23.8% and direct traffic by 43.75%.
Marketing Manager at EM TV
May 1, 2025 - PresentScaled the platform to 47K monthly active users through data-driven growth and acquisition campaigns; increased organic traffic and inbound demand.
Content Writer (Previous Position) at Ava Labs
March 1, 2023 - August 1, 2023Wrote and edited long-form content for web, blog, and Medium; contributed to SEO-focused content initiatives.
Content Strategist at Digital Insight Games
August 1, 2022 - September 1, 2023Researched, wrote, and edited weekly articles for the Medium blog; grew the community to 21.9K Discord members, 132.7K Twitter followers, and 1.6K Medium subscribers.
Content Marketing Manager at Titan Industries
June 1, 2021 - PresentLed end-to-end content marketing ecosystem across social, blog, and video channels for a decentralized Bitcoin mining protocol. Engineered SEO- and distribution-focused initiatives that captured 118.5K organic visitors, boosting brand visibility and top-of-funnel reach. Orchestrated strategic narrative and go-to-market content for a successful public token sale, directly supporting a $15M capital raise. Scaled the email newsletter to 8.1K active subscribers and accelerated month ly organic search traffic to 5.5K through data-driven content optimization and audience segmentation.
Content Writer at Ava Labs
March 1, 2023 - August 31, 2023Authored high-quality long-form content for AI and Web3 projects, aligned with product narratives, and supported lifecycle content from ideation to publication to boost authority and engagement.
Digital Marketing Manager at Knowy
August 1, 2022 - June 30, 2023Formulated a comprehensive digital marketing roadmap, oversaw brand identity and website development, and launched high-velocity user acquisition campaigns achieving sustained growth in early 90-day period. Implemented data tracking frameworks to measure performance and iterate effectively.
Marketing Manager at DeSci Labs
September 1, 2025 - PresentDirected social acquisition and community-building strategies for an early-stage DeSci protocol, establishing foundational brand presence and driving engagement across key channels.
Content Strategist at The Crypto App
August 1, 2022 - September 30, 2023Directed the editorial strategy for the company’s Medium publication, delivering high-quality weekly research and articles to establish thought leadership in the gaming space. Coordinated cross-channel content planning and execution.
Education
Bachelor's Degree in Communications at Universidad Nacional de Rosario
January 11, 2030 - April 1, 2019Bachelor's Degree in Communications at Universidad Nacional de Rosario
January 11, 2030 - April 1, 2019Bachelor's Degree in Communications at Universidad Nacional de Rosario
January 11, 2030 - April 1, 2019Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Financial Services, Gaming, Other
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