Hi! 👋 I'm Sara, a content strategist with a knack for building excited, engaged communities. For 7 years, I’ve been helping corporate marketing teams and small businesses grow their online communities. I'm a pro at creating blog and social media content, content strategy, and project management. Your audience wants stories that inspire, educate, and entertain them. I put that at the core of every content strategy and asset I create. Combine that with smart reporting and analysis, and you have a strategy that’ll grow both your business and your community. Looking to grow your online community? Let's chat!…

Sara Perry

Hi! 👋 I'm Sara, a content strategist with a knack for building excited, engaged communities. For 7 years, I’ve been helping corporate marketing teams and small businesses grow their online communities. I'm a pro at creating blog and social media content, content strategy, and project management. Your audience wants stories that inspire, educate, and entertain them. I put that at the core of every content strategy and asset I create. Combine that with smart reporting and analysis, and you have a strategy that’ll grow both your business and your community. Looking to grow your online community? Let's chat!…

Available to hire

Hi! 👋 I’m Sara, a content strategist with a knack for building excited, engaged communities.

For 7 years, I’ve been helping corporate marketing teams and small businesses grow their online communities.

I’m a pro at creating blog and social media content, content strategy, and project management.

Your audience wants stories that inspire, educate, and entertain them. I put that at the core of every content strategy and asset I create.

Combine that with smart reporting and analysis, and you have a strategy that’ll grow both your business and your community.

Looking to grow your online community? Let’s chat!

See more

Skills

Experience Level

Freelance Gig
Expert
LinkedIn
Expert
Facebook
Expert
Social Media Design
Expert
Canva
Expert
ChatGPT
Expert
Copywriting
Expert
Instagram
Expert
SEO Copywriting
Expert
Microsoft Word
Expert
Google Drive
Expert
Klaviyo
Expert
WiX
Expert
WordPress
Expert
Email Marketing
Intermediate
Mailchimp
Intermediate
Monday
Intermediate
SEMrush
Intermediate
Shopify
Intermediate
Airtable
Intermediate
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Language

English
Fluent

Work Experience

Community Manager at Keymaster Games
March 3, 2025 - October 10, 2025
✨ Created social media strategy to engage D2C customers on Facebook and Instagram, leading to 596% increase in Instagram engagement rate and 64% increase in follower growth rate in 3 months ✨ Led influencer marketing strategy to increase reach and engagement for product launch, generating 230K+ views and 5K+ interactions over the 17-day campaign ✨ Analyzed community metrics to identify trends, informing decision-making for future content strategies ✨ Led community management and advocacy across 12 platforms to improve community engagement
Senior Content Marketing Manager at Daxko
January 3, 2022 - February 7, 2025
✨ Designed and led inbound marketing and SEO strategy for B2B SaaS GTM, leading to AI overview rankings and 22% increase in blog views in 3 months ✨ Developed B2B social media strategy for LinkedIn and Facebook, delivering 43% increase in LinkedIn engagement rate and 15% increase in followers in 3 months ✨ Led content operations, optimized workflows, and built data analytics reporting systems, producing improved cross-team collaboration, enhanced content calendar planning, and faster graphic design SLAs ✨ Led project management for an international team of writers, video editors, and freelancers
Operations & Marketing Manager at Jellybean Games
April 8, 2019 - January 7, 2022
✨ Led campaign creation and strategy, managing asset delivery for international team of writers and designers ✨ Managed outbound engagement for 7 concurrent projects, improving community engagement ✨ Coordinated production with international printing and fulfillment partners, ensuring a smooth customer experience from product launch to final delivery
Grant Writing & Program Director at Bridge Builders Alabama
May 14, 2018 - August 7, 2020
✨ Created Instagram, Facebook, and email strategy, increasing engagement and in-person event attendance ✨ Developed partnerships, creating community engagement events that increased volunteer participation ✨ Enhanced grant proposal quality, securing funding for multiple initiatives and ensuring organizational stability through strategic resource allocation
Marketing Project Manager at The Boutique COO
November 3, 2025 - Present
✨ Managed social media accounts for clients, providing consistent activity and engagement on key social platforms ✨ Created social media assets to support social media growth strategy, including carousels, static graphics, and short-form videos

Education

Master of Business Administration at University of Montevallo
May 10, 2021 - May 1, 2022
Bachelor of Arts in English at University of Montevallo
August 1, 2014 - May 1, 2018

Qualifications

HubSpot Inbound Marketing Certification
February 3, 2025 - March 8, 2027
Can expertly execute inbound marketing best practices
HubSpot Content Marketing Certification
February 4, 2025 - February 5, 2035
Can expertly execute content marketing best practices
HubSpot SEO Certified
February 5, 2025 - March 4, 2025
Can expertly apply SEO best practices to content marketing strategies and copywriting

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services, Non-Profit Organization, Other, Computers & Electronics, Retail, Wholesale & Distribution
    paper B2B Social Media Strategy + Content Creation

    43% Increase in Engagement Rate in 3 Months

    I build strong B2B customer relationships with smart campaign strategy and content creation.

    My unique blend of marketing and community management experience is the perfect combination to connect with the people behind B2B businesses.

    As the head of Daxko’s social media strategy, I deepened connections with their B2B SaaS audience on LinkedIn.

    In just 3 months, Daxko’s LinkedIn saw…

    • 43% increase in engagement rate
    • 107% increase in link clicks
    • 30% increase in impressions
    • 15% increase in followers

    “What sets her apart is her calm, collaborative approach – she actively listens, values diverse perspectives, and balances creativity with analytical thinking.” - Marissa Heighway, Lead Demand Gen Manager @ Daxko

    paper D2C Influencer Marketing Strategy for Crowdfunding Campaign

    230k+ views & 5k+ interactions on social media in 17 days

    I build relationships with key community voices so the right audience gets excited about your product.

    I led the social media and influencer marketing strategy for Keymaster’s D2C Kickstarter campaign. With only 17 days to fund the campaign, their audience needed to be ready to buy right at launch.

    Partnering with the right influencers was key to building awareness and excitement. Across the 17-day campaign, my influencer strategy drove 230k+ views and 5k+ interactions across Instagram, YouTube, and TikTok.

    “Sara brings so much fun energy, enthusiasm, and creativity to marketing. I am extremely jealous of her organization skills and ability to manage timelines, asset requests, and launch campaigns.” - Mattox Shuler, CEO & Creative Director @ Keymaster Games

    Here’s an example of the content…

    paper B2B Blog Content Strategy + Copywriting

    22% Increase in Blog Views in 3 Months

    I create content strategies that grow engagement, increase organic search traffic, earn AI search listings, and support ABM campaigns.

    As the lead of Daxko’s B2B content strategy, I wrote hundreds of blogs, ebooks, case studies, and social posts, all with the goal of building a stronger organic funnel.

    After 3 months of leading their blog strategy and writing blogs, I delivered:

    • 22% increase in blog views
    • Improved SEO & GEO, with rankings in AI overviews and featured snippets

    “She’s gone beyond just the writing work. She’s actively built a better machine for her vertical… The kind of proactive work is what elevates a department.” -Josh Shepherd, Director of Corporate Marketing @ Daxko

    See some examples [here](https://www.twine.net/signin and [here](https://www.twine.net/signin