Martial Arts Branding & Merchandise

Martial Arts Coach wanted to upgrade his logo with added new colour-way, and expand the branding with secondary and sub-icons that introduce a 3-dimensionality to the brand he is creating as a trainer and further, a greater of a martial arts community.

I created a second logo which was introduced through merchandise, such as t-shirts and hoodies. The whole design was brought together by some icon designs that were also introduced to the marketing on social media, with a bee design that links to the famous quote by Muhammad Ali, “~Float like a Butterfly, Sting like a Bee~”, which resonated with the coaches approach to his craft the most.

Further designs were made to for following merch designs, with colour updates that followed a vision of the new year ahead as a staring point for each one. The primary colour of the brand started as fuchsia pink and went to Yellow for 2024 after the addition of the Bee, and now continued into ~Blue Year~ for 2026.

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