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Hi, I’m Sarah François, a marketing professional with seven years’ experience spanning digital, brand and trade marketing. I’ve led multi-channel campaigns for B2C brands in food & drinks, fashion, fragrance, watches and home lifestyle, driving growth through content strategy, CRM, social media and trade activations. I’m hands-on, collaborative and data-driven, always looking for opportunities to improve brand presence and customer experience. I’m now freelancing to help brand growth, content strategy and cross-functional execution, delivering measurable impact while mentoring teams and forging strong partnerships.…Hi, I’m Sarah François, a marketing professional with seven years’ experience spanning digital, brand and trade marketing. I’ve led multi-channel campaigns for B2C brands in food & drinks, fashion, fragrance, watches and home lifestyle, driving growth through content strategy, CRM, social media and trade activations. I’m hands-on, collaborative and data-driven, always looking for opportunities to improve brand presence and customer experience. I’m now freelancing to help brand growth, content strategy and cross-functional execution, delivering measurable impact while mentoring teams and forging strong partnerships.

Sarah François

Digital Marketer, Brand Strategist, Content Creator, +1

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Hi, I’m Sarah François, a marketing professional with seven years’ experience spanning digital, brand and trade marketing. I’ve led multi-channel campaigns for B2C brands in food & drinks, fashion, fragrance, watches and home lifestyle, driving growth through content strategy, CRM, social media and trade activations. I’m hands-on, collaborative and data-driven, always looking for opportunities to improve brand presence and customer experience. I’m now freelancing to help brand growth, content strategy and cross-functional execution, delivering measurable impact while mentoring teams and forging strong partnerships.…Hi, I’m Sarah François, a marketing professional with seven years’ experience spanning digital, brand and trade marketing. I’ve led multi-channel campaigns for B2C brands in food & drinks, fashion, fragrance, watches and home lifestyle, driving growth through content strategy, CRM, social media and trade activations. I’m hands-on, collaborative and data-driven, always looking for opportunities to improve brand presence and customer experience. I’m now freelancing to help brand growth, content strategy and cross-functional execution, delivering measurable impact while mentoring teams and forging strong partnerships.

Available to hire

Hi, I’m Sarah François, a marketing professional with seven years’ experience spanning digital, brand and trade marketing. I’ve led multi-channel campaigns for B2C brands in food & drinks, fashion, fragrance, watches and home lifestyle, driving growth through content strategy, CRM, social media and trade activations. I’m hands-on, collaborative and data-driven, always looking for opportunities to improve brand presence and customer experience.

I’m now freelancing to help brand growth, content strategy and cross-functional execution, delivering measurable impact while mentoring teams and forging strong partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Junior Marketing at UNROOTED Drinks

August 1, 2024 - February 28, 2026

Managed and executed email & CRM strategy (Klaviyo) across campaigns and flows; contributed to revenue from email campaigns; grew newsletter to 38K+ active profiles with 35–60% open rates and up to 1.07% click-through. Planned and created social content across Instagram and LinkedIn; grew IG from 6.4K to 7.6K and LinkedIn from ~2K to 2.24K. Led trade marketing across Foodservice & Wholesale, POS activation, and customer-specific executions; managed Brandbank content, trade shows, Trustpilot reviews, and daily customer service; produced multimedia content and supported influencer collaborations.

Communication Manager at PRODIGY SNACKS

April 1, 2023 - May 31, 2024

Developed digital content and engagement strategies; grew Instagram followers from 8K to 12K and Facebook from 6.8K to 7.4K; managed content across four channels; oversaw IG/Facebook shop, weekly newsletters via Klaviyo; daily customer service; organized trade samplings and trade shows; collaborated with influencers; supported PR actions and photoshoots; created platform content; managed reviews (Yotpo) and Shopify store activities (promo codes, blog posts, order checks).

Community Manager at WATCHMASTER

February 1, 2022 - January 31, 2023

Managed seven social channels; drafted copy and SEO for IG, Facebook, TikTok, Pinterest, Twitter, LinkedIn, YouTube (EN/FR); produced weekly social media reports; improved Google reviews from 3.7 to 4.3; designed graphics for web/social (Canva, Photoshop, iMovie); boosted TikTok followers by 180%, IG engagement from 1.7% to 4.1%, and Pinterest engagement from 2.1% to 4.7%; handled crisis communication and managed IG/Facebook shop descriptions.

Community Manager / Marketing Manager at MARGOT&TITA

January 1, 2020 - July 31, 2020

Involved in community management and marketing; increased Instagram engagement (1.47% to 2.38%); planned and scheduled content; created social media assets; ran paid social campaigns and SEO; managed partnerships with brands/influencers (including contract with EnjoyPhoenix’s brand); produced and published newsletters via Mailchimp; generated E-Business analytics reports with Google Analytics; updated banners, brand hubs, and catalogue on the website.

Community Manager & E-commerce Assistant at AEQUEM

February 1, 2021 - August 31, 2021

Planned and scheduled content via Later; increased engagement and followers by 60%; designed assets for website/social via Canva/Photoshop; managed Facebook/Instagram shops; produced weekly business reports to improve site and social strategy; managed Pinterest boards to drive traffic and sales; oversaw Shopify pages and blog updates.

E-commerce Manager / Community Manager at COLOURSLEEP (Hilding Anders Mattress Company)

August 1, 2021 - December 31, 2021

French Instagram community management; translated copy from German/English to French; managed French customer service (PlentyMarkets/Zendesk/Amazon); produced weekly E-Business reports using Google Analytics, Tableau, BigCommerce; weekly Hootjar analysis to improve CX; managed German/French e-commerce shop on BigCommerce (banners, PDP/PLP, pricing, SEO, blog).