Saravanan Murugesan
I’m a results-driven marketing professional specializing in campaign management, lifecycle marketing, and growth initiatives. With 7+ years delivering global email, SMS, and multichannel programs for enterprise and D2C brands such as Lenovo, Crocs, Gucci, and Clarins, I design data-driven strategies that acquire, engage, and retain customers. I have hands-on expertise with Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp, and Klaviyo, and I excel in API-triggered campaigns, CDP integrations, experimentation, deliverability, and compliance (GDPR, CAN-SPAM, CASL).
My approach blends strong integration engineering with scalable lifecycle automation, enabling real-time personalization and measurable revenue impact across US, UK, APAC, and EMEA markets. I thrive in cross-functional teams to QA campaigns, optimize funnels, and translate metrics into growth actions that boost retention, engagement, and ROI.
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