Senior Marketing Automation and CRM specialist with 7+ years delivering global email, SMS, and multichannel lifecycle campaigns for enterprise and D2C brands. Deep expertise in Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, and Mailchimp, including segmentation, canvas/workflow builds, QA, deliverability, and KPI optimization across US, UK, APAC, and EMEA.…

SARAVANAN MURUGESAN

Senior Marketing Automation and CRM specialist with 7+ years delivering global email, SMS, and multichannel lifecycle campaigns for enterprise and D2C brands. Deep expertise in Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, and Mailchimp, including segmentation, canvas/workflow builds, QA, deliverability, and KPI optimization across US, UK, APAC, and EMEA.…

Available to hire

Senior Marketing Automation and CRM specialist with 7+ years delivering global email, SMS, and multichannel lifecycle campaigns for enterprise and D2C brands. Deep expertise in Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, and Mailchimp, including segmentation, canvas/workflow builds, QA, deliverability, and KPI optimization across US, UK, APAC, and EMEA.

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Skills

Experience Level

Email Marketing
Expert
CRM
Expert
Klaviyo
Expert
Salesforce
Expert
HubSpot
Expert
Jira
Expert
Mailchimp
Expert
Leadership
Expert
GA4
Expert
API
Expert
Data Visualization
Expert
Looker Studio
Expert
JavaScript
Expert
Microsoft Clarity
Expert
SQL
Expert
Twilio
Expert
Data Science
Intermediate
Slack Workflow
Intermediate
CSS
Intermediate
XML
Intermediate
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Language

Tamil
Fluent
English
Advanced

Work Experience

Marketing Automation Specialist at Tata Consultancy Services (TCS)
May 1, 2026 - Present
Own end-to-end campaign delivery and CRM operations for enterprise clients, from brief to post-send analysis. Execute multichannel lifecycle campaigns across email and SMS with accurate segmentation and personalization. Partner with product, data, and design teams on data structure and journey requirements. Drive structured QA including pre-send checks and post-campaign analysis, and support client onboarding, troubleshooting, and best-practice guidance.
Senior Integration Engineer at Versatiletech Solutions
December 1, 2023 - July 1, 2025
Led data-driven growth initiatives, including A/B testing, funnel optimization, and conversion tracking; improved user acquisition by 15% and funnel progression; implemented AI-powered, personalized email campaigns; achieved 5x ROAS through advanced audience segmentation and creative optimization; ensured 99% inbox placement and GDPR/CAN-SPAM/CASL compliance; established lifecycle and behavior-triggered campaigns across multiple tools; implemented QA processes and KPI reporting to drive scalable launches.
Email Marketing Automation Specialist at Genxlead Solutions Pvt. Ltd.
September 1, 2017 - May 1, 2023
Developed end-to-end cross-channel campaigns with audience segmentation and personalized content using JavaScript and SQL; orchestrated real-time lifecycle journeys; optimized onboarding flows and reduced bounce rates; built adaptive web forms with Adobe Campaign; performed SQL queries across Oracle, SQL Server, and PostgreSQL for targeting; integrated data via XML, REST, and SOAP; led campaign QA and cross-functional coordination; managed compliance and delivered actionable performance insights.

Education

B.E. in Computer Science Engineering at Dhirajlal Gandhi College of Technology, Tamil Nadu
January 11, 2030 - January 1, 2017
B.E. Computer Science Engineering at Dhirajlal Gandhi College of Technology, Tamil Nadu
January 1, 2017 - January 1, 2020

Qualifications

Klaviyo Product & Developer Certificate
January 11, 2030 - February 1, 2028
HubSpot Data Integrations & Email Marketing Certificate
January 11, 2030 - February 1, 2028
WebEngage Lifecycle & Retention Marketing Certificate
January 11, 2030 - February 23, 2026
Testleaf - Software Testing & Automation Certificate
January 11, 2030 - February 23, 2026
Braze — 7 Certifications (Certified Developer, Technical Marketing Expert, Marketing Strategy Expert, Marketing Specialist, Practitioner, Email Deliverability Fundamentals, AI Fundamentals)
August 1, 2028 - August 31, 2029
Twilio Segment — Technical Foundations
July 1, 2026 - July 31, 2026
Oracle Siebel CRM — Foundations Associate
July 1, 2026 - July 31, 2026
Klaviyo — Product & Developer
January 11, 2030 - February 29, 2028
HubSpot — Data Integrations & Email Marketing
January 11, 2030 - February 29, 2028

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Telecommunications, Financial Services
    Braze Implementation for TPG Telecom / Vodafone Australia

    Led a live Braze implementation for TPG Telecom (Vodafone Australia), covering email and SMS scope. Built a WBS gap tracker and Excel workbooks to identify deliverability and scope gaps, planned IP warm-up strategy, and created compliance checklists aligned to the Australian Spam Act, ACMA, and Privacy Act. Worked closely with the architect team to keep the implementation on track and audit-ready.

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