I'm a results-driven marketing professional specializing in campaign management, lifecycle marketing, and growth initiatives. With 7+ years delivering global email, SMS, and multichannel programs for enterprise and D2C brands such as Lenovo, Crocs, Gucci, and Clarins, I design data-driven strategies that acquire, engage, and retain customers. I have hands-on expertise with Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp, and Klaviyo, and I excel in API-triggered campaigns, CDP integrations, experimentation, deliverability, and compliance (GDPR, CAN-SPAM, CASL). My approach blends strong integration engineering with scalable lifecycle automation, enabling real-time personalization and measurable revenue impact across US, UK, APAC, and EMEA markets. I thrive in cross-functional teams to QA campaigns, optimize funnels, and translate metrics into growth actions that boost retention, engagement, and ROI.

Saravanan Murugesan

I'm a results-driven marketing professional specializing in campaign management, lifecycle marketing, and growth initiatives. With 7+ years delivering global email, SMS, and multichannel programs for enterprise and D2C brands such as Lenovo, Crocs, Gucci, and Clarins, I design data-driven strategies that acquire, engage, and retain customers. I have hands-on expertise with Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp, and Klaviyo, and I excel in API-triggered campaigns, CDP integrations, experimentation, deliverability, and compliance (GDPR, CAN-SPAM, CASL). My approach blends strong integration engineering with scalable lifecycle automation, enabling real-time personalization and measurable revenue impact across US, UK, APAC, and EMEA markets. I thrive in cross-functional teams to QA campaigns, optimize funnels, and translate metrics into growth actions that boost retention, engagement, and ROI.

Available to hire

I’m a results-driven marketing professional specializing in campaign management, lifecycle marketing, and growth initiatives. With 7+ years delivering global email, SMS, and multichannel programs for enterprise and D2C brands such as Lenovo, Crocs, Gucci, and Clarins, I design data-driven strategies that acquire, engage, and retain customers. I have hands-on expertise with Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp, and Klaviyo, and I excel in API-triggered campaigns, CDP integrations, experimentation, deliverability, and compliance (GDPR, CAN-SPAM, CASL).

My approach blends strong integration engineering with scalable lifecycle automation, enabling real-time personalization and measurable revenue impact across US, UK, APAC, and EMEA markets. I thrive in cross-functional teams to QA campaigns, optimize funnels, and translate metrics into growth actions that boost retention, engagement, and ROI.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Work Experience

Senior Integration Engineer at Versatiletech Solutions
December 1, 2023 - July 1, 2025
Led data-driven growth initiatives, including A/B testing, funnel optimization, and conversion tracking; improved user acquisition by 15% and funnel progression; implemented AI-powered, personalized email campaigns; achieved 5x ROAS through advanced audience segmentation and creative optimization; ensured 99% inbox placement and GDPR/CAN-SPAM/CASL compliance; established lifecycle and behavior-triggered campaigns across multiple tools; implemented QA processes and KPI reporting to drive scalable launches.
Email Marketing Automation Specialist at Genxlead Solutions Pvt. Ltd.
September 1, 2017 - May 1, 2023
Developed end-to-end cross-channel campaigns with audience segmentation and personalized content using JavaScript and SQL; orchestrated real-time lifecycle journeys; optimized onboarding flows and reduced bounce rates; built adaptive web forms with Adobe Campaign; performed SQL queries across Oracle, SQL Server, and PostgreSQL for targeting; integrated data via XML, REST, and SOAP; led campaign QA and cross-functional coordination; managed compliance and delivered actionable performance insights.

Education

B.E. in Computer Science Engineering at Dhirajlal Gandhi College of Technology, Tamil Nadu
January 11, 2030 - January 1, 2017

Qualifications

Klaviyo Product & Developer Certificate
January 11, 2030 - February 1, 2028
HubSpot Data Integrations & Email Marketing Certificate
January 11, 2030 - February 1, 2028
WebEngage Lifecycle & Retention Marketing Certificate
January 11, 2030 - February 23, 2026
Testleaf - Software Testing & Automation Certificate
January 11, 2030 - February 23, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

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