Senior Marketing Automation and CRM specialist with 7+ years delivering global email, SMS, and multichannel lifecycle campaigns for enterprise and D2C brands.
Senior Marketing Automation and CRM specialist with 7+ years delivering global email, SMS, and multichannel lifecycle campaigns for enterprise and D2C brands. Deep expertise in Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, and Mailchimp, including segmentation, canvas/workflow builds, QA, deliverability, and KPI optimization across US, UK, APAC, and EMEA.
Led a live Braze implementation for TPG Telecom (Vodafone Australia), covering email and SMS scope. Built a WBS gap tracker and Excel workbooks to identify deliverability and scope gaps, planned IP warm-up strategy, and created compliance checklists aligned to the Australian Spam Act, ACMA, and Privacy Act. Worked closely with the architect team to keep the implementation on track and audit-ready.
Own end-to-end campaign delivery and CRM operations for enterprise clients, from brief to post-send analysis. Execute multichannel lifecycle campaigns across email and SMS with accurate segmentation and personalization. Partner with product, data, and design teams on data structure and journey requirements. Drive structured QA including pre-send checks and post-campaign analysis, and support client onboarding, troubleshooting, and best-practice guidance.
Led data-driven growth initiatives, including A/B testing, funnel optimization, and conversion tracking; improved user acquisition by 15% and funnel progression; implemented AI-powered, personalized email campaigns; achieved 5x ROAS through advanced audience segmentation and creative optimization; ensured 99% inbox placement and GDPR/CAN-SPAM/CASL compliance; established lifecycle and behavior-triggered campaigns across multiple tools; implemented QA processes and KPI reporting to drive scalable launches.
Developed end-to-end cross-channel campaigns with audience segmentation and personalized content using JavaScript and SQL; orchestrated real-time lifecycle journeys; optimized onboarding flows and reduced bounce rates; built adaptive web forms with Adobe Campaign; performed SQL queries across Oracle, SQL Server, and PostgreSQL for targeting; integrated data via XML, REST, and SOAP; led campaign QA and cross-functional coordination; managed compliance and delivered actionable performance insights.
Post a job and invite SARAVANAN, or contact them directly. No hidden commission.
