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I am an experienced media professional with over 14 years of hands-on leadership in directing content strategy, storytelling, and production across government, corporate, and research sectors. I design platform-native content strategies and turn policy and innovation stories into clear, engaging narratives. I excel at aligning communications with strategic goals and have collaborated with agencies like ASTAR, EDB, and SingHealth to convey research and policy initiatives in tangible, relatable ways. I am currently the Senior Communications Manager (Digital) at the Building and Construction Authority Singapore, and I recently earned the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0) to deepen my curriculum development and training capabilities.…I am an experienced media professional with over 14 years of hands-on leadership in directing content strategy, storytelling, and production across government, corporate, and research sectors. I design platform-native content strategies and turn policy and innovation stories into clear, engaging narratives. I excel at aligning communications with strategic goals and have collaborated with agencies like ASTAR, EDB, and SingHealth to convey research and policy initiatives in tangible, relatable ways. I am currently the Senior Communications Manager (Digital) at the Building and Construction Authority Singapore, and I recently earned the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0) to deepen my curriculum development and training capabilities.

Sathia

Film Director, Film Producer, Video Editor, +2

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I am an experienced media professional with over 14 years of hands-on leadership in directing content strategy, storytelling, and production across government, corporate, and research sectors. I design platform-native content strategies and turn policy and innovation stories into clear, engaging narratives. I excel at aligning communications with strategic goals and have collaborated with agencies like ASTAR, EDB, and SingHealth to convey research and policy initiatives in tangible, relatable ways. I am currently the Senior Communications Manager (Digital) at the Building and Construction Authority Singapore, and I recently earned the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0) to deepen my curriculum development and training capabilities.…I am an experienced media professional with over 14 years of hands-on leadership in directing content strategy, storytelling, and production across government, corporate, and research sectors. I design platform-native content strategies and turn policy and innovation stories into clear, engaging narratives. I excel at aligning communications with strategic goals and have collaborated with agencies like ASTAR, EDB, and SingHealth to convey research and policy initiatives in tangible, relatable ways. I am currently the Senior Communications Manager (Digital) at the Building and Construction Authority Singapore, and I recently earned the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0) to deepen my curriculum development and training capabilities.

Available to hire

I am an experienced media professional with over 14 years of hands-on leadership in directing content strategy, storytelling, and production across government, corporate, and research sectors. I design platform-native content strategies and turn policy and innovation stories into clear, engaging narratives.

I excel at aligning communications with strategic goals and have collaborated with agencies like A*STAR, EDB, and SingHealth to convey research and policy initiatives in tangible, relatable ways. I am currently the Senior Communications Manager (Digital) at the Building and Construction Authority Singapore, and I recently earned the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0) to deepen my curriculum development and training capabilities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Work Experience

Senior Communications Manager (Digital) at Building and Construction Authority Singapore

October 1, 2025 - Present

Lead digital communications and content creation; manage BCA’s social media platforms; translate industry initiatives into engaging digital narratives; analyze platform performance to improve reach and engagement.

Sessional Lecturer at PSB Academy (University of Newcastle (Australia))

May 1, 2025 - Present

Lectures 'Commercial Social Media Production' focusing on mobile-first content creation, scripting, and hands-on production for undergraduates.

Director at Eightfortynine Pte. Ltd.

January 1, 2020 - June 30, 2025

Founded and managed boutique agency; advised clients on social and digital communications strategies; managed multi-platform content calendars; mentored teams; delivered campaigns with measurable reach and sentiment improvements.

CEO/Director at REDINOX Pte. Ltd.

January 1, 2015 - July 31, 2025

Led end-to-end production; advised agencies and corporates on storytelling; oversaw shoots and delivered campaigns for clients including A*STAR, SingHealth, EDB, TÜV SÜD, Evonik, Singapore Kindness Movement, Paypal.

Media Literacy Programs Assistant cum Coordinator at CIVICA Pte. Ltd.

January 1, 2013 - February 28, 2013

Designed and implemented media literacy programs for schools; planned curriculum and coordinated instructors.