Merchandise Artwork for Kris Star - Youtuber

This project involved creating a YouTube banner and merchandise artwork for a content creator based in the United States known for her paranormal and ghost hunting content. The brief was to develop a strong visual identity that reflected her interest in the supernatural, including themes such as haunted locations, aliens, and unexplained phenomena.

The final design features a stylised skeleton positioned above a haunted house, incorporating her chosen wording and branding to create a cohesive look across her online presence and merchandise store. The artwork was designed to translate across multiple formats, including YouTube branding and apparel such as hoodies, jumpers, and T-shirts.

The goal of the piece was to create a bold but recognisable aesthetic that reflects her spooky, investigative content while maintaining a clean and merch-friendly composition suitable for print and digital use.

https://www.twine.net/signin #illustrator #branding #designer #logo