SD

Sally Diab

Available to hire

I am a creative e-learning developer and instructional design specialist with a strong background in developing curricula and multimedia assets that enhance organizational learning and impact.

About

I am a creative e-learning developer and instructional design specialist with a strong background in developing curricula and multimedia assets that enhance organizational learning and impact. I design, coordinate, and support activities that capture, share, and apply lessons from organizational and international programming to improve project quality, effectiveness, and innovation. I draw on ADDIE and Kirkpatrick models to help staff, members, and partners apply learning methodologies, while also creating reports, case studies, and presentations tailored for diverse audiences. My work spans curriculum development, program design, and digital communications, with a focus on scalable learning processes, coaching stakeholders, and leveraging e-learning tools and generative AI to ensure knowledge is captured and disseminated across organizations for greater global impact.

Two-paragraph professional approach: I am committed to crafting impactful learning experiences that empower learners and organizations. I combine instructional design rigor with practical, real-world applications, helping teams apply learned concepts to drive performance and measurable outcomes while communicating complex information in clear, engaging ways.

  • 13 years' experience
  • Joined December 2025

Industry experience

  • Education
  • Government
  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Travel & Hospitality

Work experience· 5 roles

Communication & Learning Advisor (Volunteer) · World University NetworkSep 2025 – Present · 1 yr 3 mos

Support communication efforts to enhance online visibility, assist in creating brand-aligned content for social media and newsletters, and review posters and infographics for UN recognition days. Create and update blogs and user stories for the company website, help manage website design, and produce promotional videos for workshops and events.

Instructional Designer · Kensington ToursFeb 2024 – Present · 2 yrs 10 mos

Conduct needs & performance analysis and user interviews to identify skill gaps and determine suitable training interventions. Create project charters and deliverables, develop eLearning and instructional videos, knowledge checks, exams, microlearning, and other educational aids. Lead the development of a certification program to equip internal Destination Experts with tools to enhance luxury travel products. Foster strong communication and collaboration with internal stakeholders and SMEs to coordinate training requests, projects, and course updates. Create client UX personas and user stories for enriched learning comprehension. Upload and organize content on Docebo LMS using Learning Journeys, Channels, Course blocks, HTML, and Quizzes. Incorporate generative AI tools to build conversational AI Agents to enhance learning content and learner experience. Ensure learning deliverables align with sales metrics and KPIs. Track tickets, administer fixes, and produce reports using HelpSpot.

E-learning Developer · Fortinet OttawaOct 2022 – Dec 2023 · 1 yr 3 mos

Design, develop, and maintain content for a new Security Awareness curriculum targeting US K-12 school districts as part of a White House cybersecurity workforce initiative. Collaborate with stakeholders and subject matter experts to analyze learner needs, assemble and translate key information, and deliver engaging e-learning, graphics, video, and audio content. Contribute to process and standards improvements for the team. Create and update cybersecurity modules in multiple languages using Articulate 360, Camtasia, Vyond, and AI tools for voice overs and other design needs.

Senior Instructional Designer · Commissionaires OttawaFeb 2019 – Oct 2022 · 3 yrs 9 mos
Program Coordinator/Instructional Designer · Canadian Medical Protective AssociationNov 2012 – Oct 2018 · 6 yrs

Education· 14

Bachelor of Science (BSc) in Social Sciences · University of Ottawa2030 – 2026
Diploma in Business Information Systems · Algonquin College2030 – 2026
UPK & Tutor Certificate · VCAN Group2030 – 2026
Program Management · McMaster University2030 – 2026

Certifications and awards· 8

Government Of Canada Secret Clearance Level II - Active2030 – 2026
UPK & Tutor Certificate2030 – 2026
Adobe Captivate2030 – 2026
Story Based E-Learning Design Certificate2030 – 2026

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