Available to hire
I’m a multidisciplinary graphic designer & illustrator with expertise in branding, motion graphics, and digital campaigns. With a strong eye for detail and storytelling, I create designs that capture attention and drive engagement. My work spans corporate branding, social media campaigns, illustration, and print design. Let’s collaborate to create bold, impactful visuals that resonate with your audience!
Skills
Experience Level
Expert
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Language
English
Fluent
Chinese
Intermediate
Work Experience
Creative Director at Canvas Collective
August 31, 2023 - August 28, 2025Revitalized brand identity across social media, websites, and e-commerce platforms, resulting in a 55% increase in sales and a 50% growth in social media engagement. Designed 20+ apparel and merchandise graphics, exceeding revenue goals by 25% and establishing a strong brand presence in competitive markets. Led the creation of interactive infographics and data visualizations, enhancing customer understanding and driving a 30% increase in lead conversions.
Sr. Graphic Designer at Manifest Futures
October 1, 2023 - PresentDesigned and executed branding and marketing guidelines, increasing client acquisition by 35% through cohesive visual storytelling and strategic use of Adobe Creative Suite, Canva, and Figma. Created motion graphics and animations for social media campaigns, boosting engagement rates by 25% and driving higher click-through rates. Collaborated with cross-functional teams to develop UX/UI prototypes for web and mobile platforms, improving user experience and conversion rates. Produced email campaigns, infographics, motion graphics, book illustrations, and financial presentations, resulting in significant increases in click-through rates, social media engagement, video completion rates, book sales, and brand visibility.
Sr. Graphic Designer (Freelance) at Upwork
October 31, 2023 - August 28, 2025Created 100+ graphics, logos, and visuals with Adobe Creative Suite, increasing client visibility and sales by up to 50% through web and in-person marketing. Designed e-commerce packaging and web content, boosting revenue and brand adoption by 40%. Updated and maintained brand identity guidelines for multiple companies, ensuring consistency across all marketing materials.
Graphic Designer (Freelance)
January 1, 2018 - PresentCreated dynamic motion graphics and animations for social media and advertising aligned with video marketing demands. Developed user-centered UX/UI designs for web and mobile platforms ensuring seamless digital experiences. Leveraged data analytics to create high-performing content aligning designs with audience preferences and business goals. Designed packaging, labels, and landing pages catering to the growing e-commerce industry.
Director of Operations at Best Life Inc
December 31, 2023 - August 28, 2025Spearheaded the successful launch of a new branch, driving over 400 new client acquisitions within 60 days through strategic brand development, social media campaigns and enhanced marketing materials. Designed and executed brochures, display graphics, and email campaigns for weekly holistic events, resulting in a 60% increase in attendance and overwhelmingly positive participant feedback. Boosted lead generation by 40% through targeted email campaigns, networking events, and data-driven design strategies. Collaborated cross-functionally to align marketing efforts with business goals, ensuring consistent brand messaging across channels. Utilized analytics and trend intelligence to optimize campaign performance, ensuring designs resonated with target audiences and drove measurable results.
Education
Bachelor of Arts at University of Michigan (Ann Arbor)
August 10, 2011 - June 24, 2015Urban Planning and Sustainability
Bachelor of Arts in Urban Planning and Sustainable Design at University of Michigan, Ann Arbor
September 1, 2012 - April 30, 2025Qualifications
Adobe Certified Professional
January 11, 2030 - August 28, 2025Certified Breathwork Facilitator and Teacher
January 1, 2020 - August 28, 2025Industry Experience
Software & Internet, Non-Profit Organization, Professional Services, Media & Entertainment, Consumer Goods, Computers & Electronics, Retail, Education
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