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I'm Serena Wilson, a creative marketer with a proven track record of crafting and implementing effective commercial campaigns across design, arts, music, and events. As a lifelong city dweller, I forge meaningful connections with niche audiences through performance-driven strategies, turning ideas into measurable outcomes. With an entrepreneurial mindset and a broad skill set, I lead multi-channel campaigns from concept to execution, collaborating across teams and agencies. I thrive on building brands, producing engaging content, and driving growth for artists, labels, events, and brands in the music and creative industries.…I'm Serena Wilson, a creative marketer with a proven track record of crafting and implementing effective commercial campaigns across design, arts, music, and events. As a lifelong city dweller, I forge meaningful connections with niche audiences through performance-driven strategies, turning ideas into measurable outcomes. With an entrepreneurial mindset and a broad skill set, I lead multi-channel campaigns from concept to execution, collaborating across teams and agencies. I thrive on building brands, producing engaging content, and driving growth for artists, labels, events, and brands in the music and creative industries.

Serena Wilson

Content Strategist, Growth Marketer, Marketing Strategist, +7

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I'm Serena Wilson, a creative marketer with a proven track record of crafting and implementing effective commercial campaigns across design, arts, music, and events. As a lifelong city dweller, I forge meaningful connections with niche audiences through performance-driven strategies, turning ideas into measurable outcomes. With an entrepreneurial mindset and a broad skill set, I lead multi-channel campaigns from concept to execution, collaborating across teams and agencies. I thrive on building brands, producing engaging content, and driving growth for artists, labels, events, and brands in the music and creative industries.…I'm Serena Wilson, a creative marketer with a proven track record of crafting and implementing effective commercial campaigns across design, arts, music, and events. As a lifelong city dweller, I forge meaningful connections with niche audiences through performance-driven strategies, turning ideas into measurable outcomes. With an entrepreneurial mindset and a broad skill set, I lead multi-channel campaigns from concept to execution, collaborating across teams and agencies. I thrive on building brands, producing engaging content, and driving growth for artists, labels, events, and brands in the music and creative industries.

Available to hire

I’m Serena Wilson, a creative marketer with a proven track record of crafting and implementing effective commercial campaigns across design, arts, music, and events. As a lifelong city dweller, I forge meaningful connections with niche audiences through performance-driven strategies, turning ideas into measurable outcomes.

With an entrepreneurial mindset and a broad skill set, I lead multi-channel campaigns from concept to execution, collaborating across teams and agencies. I thrive on building brands, producing engaging content, and driving growth for artists, labels, events, and brands in the music and creative industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Junior Press Officer at London Records

January 1, 1999 - September 23, 2025

Crafted and oversaw PR for label artists; executed press releases, media campaigns, and coordinated interviews to maximize exposure.

Senior Online Press Officer at Way To Blue

January 1, 2001 - September 23, 2025

Led online press activities and campaigns for artists; built media relationships and digital outreach.

Digital Lead at Virgin EMI / Source Records

February 1, 2003 - September 23, 2025

Led digital campaigns and online presence for artists under Virgin EMI/Source Records; produced digital strategy and online content.

Founder & Managing Director at Nile-On Digital

January 1, 2010 - September 23, 2025

Founded and managed a digital marketing agency; produced campaigns across music, events, F&B; built social media, CRM usage, and ROI-focused initiatives.

Digital Coordinator at International Women's Day

January 1, 2011 - September 23, 2025

Coordinated digital engagement for seven London pages on Facebook, YouTube and Twitter; developed social media plans and engagement tactics.

Education Digital Manager at London 2012 Olympics

March 1, 2012 - September 23, 2025

Developed and managed social media engagement for seven London 2012 pages (Facebook, YouTube, Twitter) and supported Olympic social campaigns.

Digital Marketing Manager at World Wide Feature

March 1, 2024 - Present

Leading campaigns for Gilles Petersen's radio station, festivals, and music programming; supervised daily social media marketing; coordinated partnerships and content across multiple platforms; built a pioneering in-house digital marketing practice.

Senior Marketing Manager at Birch Community

March 1, 2024 - September 23, 2025

Created marketing strategies that increased website traffic by 70% and grew social media followers from 5k to 90k in two years; delivered campaigns for major clients and managed CRM, events, and marketing collateral.

Senior Marketing Manager at Birch Community

March 1, 2022 - Present

Produced cultural programs for large-scale events, managed sales, marketing collateral, and user documentation. Monitored ticket sales, tracking analysis and prospect audience in arts, culture and heritage sectors. Led multi-channel campaigns and developed strategic partnerships to enhance brand visibility.

Digital Marketing Manager at World Wide FM

March 1, 2020 - Present

Developed and implemented strategic campaigns for Gilles Peterson's radio stations, festivals, and music programming. Supervised daily social media marketing activities for all brands under the World Wide banner, including banner advertising and partner collaborations. Built coalitions with charities and agencies to drive outreach and engagement. Led launch initiatives, produced online video content, and managed cross-platform content delivery.