Available to hire
I am a results-driven Digital Marketing Associate with a proven track record of leveraging data to fuel business growth. I excel at transforming marketing metrics into clear, actionable insights and optimizing campaigns across email, social media, and paid ads for maximum ROI. I have hands-on experience in drafting compelling email copy for partnerships and coordinating effective small-scale ad campaigns to maximize their impact. I am passionate about driving engagement and consistency while ensuring online presence is compelling and goal-oriented.
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Swahili
Fluent
Kikuyu, Gikuyu
Advanced
Work Experience
Digital Marketing Associate (Project based)
January 1, 2025 - PresentDesigned and launched a targeted email campaign that supported a 30% customer base growth goal through audience segmentation and a three-part welcome series. Conducted a short-term ROI analysis on a multi-channel ad campaign by calculating ROAS, LTV, and CAC, optimizing budget allocation for future campaigns. Analyzed social media campaigns and created performance dashboards and reports with insights and recommendations for stakeholders. Researched and monitored competitor mentions and brand sentiment on social media, using insights to inform strategy and strengthen positioning.
Digital Marketing Associate (Project based)
January 1, 2025 - PresentDesigned and launched a targeted email campaign that supported a 30% customer base growth goal through audience segmentation and a three-part welcome series. Conducted a short-term ROI analysis on a multi-channel ad campaign by calculating ROAS, LTV, and CAC, optimizing budget allocation for future campaigns. Analyzed social media campaigns and created performance dashboards and reports with insights and recommendations for stakeholders. Researched and monitored competitor mentions and brand sentiment on social media, using insights to inform strategy and strengthen positioning.
Digital Marketing Associate (Project based)
January 1, 2025 - PresentDesigned and launched a targeted email campaign that supported a 30% customer base growth goal through audience segmentation and a three-part welcome series. Conducted short-term ROI analysis on a multi-channel ad campaign by calculating ROAS, LTV, and CAC, optimizing budget allocation for future campaigns. Analyzed social media campaigns and created performance dashboards and reports with insights and recommendations for stakeholders. Researched and monitored competitor mentions and brand sentiment on social media, using insights to inform strategy and strengthen positioning. Developed a strategic, one-week social media content calendar designed to drive consistency and audience engagement, eliminating last-minute posting stress and ensuring the client’s online presence was both compelling and goal-oriented.
Digital Marketing Associate (Project based)
December 31, 2025 - August 20, 2025Designed and launched a targeted email campaign that supported a 30% customer base growth goal through audience segmentation and a three-part welcome series. Conducted short-term ROI analysis on a multi-channel ad campaign by calculating ROAS, LTV, and CAC, optimizing budget allocation for future campaigns. Analyzed social media campaigns and created performance dashboards and reports with insights and recommendations for stakeholders. Researched and monitored competitor mentions and brand sentiment on social media, using insights to inform strategy and strengthen positioning. Developed a strategic, one-week social media content calendar to drive consistency and audience engagement, eliminated last-minute posting stress, and ensured the client’s online presence was both compelling and goal-oriented.
Education
Google Digital Marketing & E-commerce Certification at Coursera
April 5, 2025 - August 16, 2025Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store.
Workflow Specialist at Asana
March 20, 2025 - March 30, 2025By becoming a Workflow Specialist, you'll be able to design and implement enterprise-level workflows for your team. You'll also learn research-backed change management strategies to ensure your teams adopt new workflows.
Qualifications
Workflow Specialist Certification (Asana)
March 20, 2025 - March 30, 2025Google Digital Marketing & E-commerce Certification(Coursera)
April 5, 2025 - August 16, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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