GRAPHIC DESIGN
Shanna Zaves
Published
Homekode – Video Editor (Instagram Reels, Facebook Ads & Google Ads)
At Homekode, my primary focus was performance-driven video editing for social media and paid advertising. I edited short-form videos optimized for:
- Instagram Reels
- Facebook Ads
- Google Ads
My work involved structuring raw clips (from photoshoots) into clear, engaging narratives, adding subtitles, motion text, transitions, and selecting music or sound effects that aligned with campaign goals. I collaborated closely with the marketing team to ensure each video respected brand guidelines while maximizing retention and click-through rates.
Through this role, I developed a strong understanding of how to balance creative storytelling with conversion-focused editing, adapting content to different formats and audiences while maintaining consistent visual quality.