Available to hire
I am a dynamic marketing professional with an MBA in Marketing and strong expertise in digital media buying, planning, and execution across platforms like Google, Meta, TikTok, and Twitter. Currently a Digital Media Specialist at Walsh College UAE, I specialize in managing lead generation campaigns, optimizing paid media for maximum conversions, and developing engaging social media and email marketing strategies. I excel in tracking campaign performance, analyzing data to improve results, and collaborating with brands and influencers to enhance visibility and engagement.
Over the years, I have successfully orchestrated vendor management, coordinated multi-departmental campaigns, and led digital ecosystem restructures for prominent clients. My experience spans managing international and national accounts, executing geo-targeted promotions, and driving measurable growth in brand awareness and sales. My strong skills in budgeting, KPI formulation, real-time analytics, and software tools like Magento, Zendesk, Google Analytics, Shopify, and Klaviyo enhance my ability to deliver outstanding marketing outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Digital Media Specialist at Walsh College - UAE/University of Creative Arts FEUC AE
October 1, 2024 - PresentManaging lead generation campaigns across various regions worldwide, generating 300+ leads monthly. Running and optimizing paid media campaigns on Meta and LinkedIn to maximize conversions. Developing and executing social media calendars and managing content posts. Designing engaging email marketing campaigns to boost student inquiries. Creating and optimizing ad creatives (carousel and still images) for bachelor’s, master’s, PhD, and DBA programs. Tracking performance using Facebook Ads Manager and Meritto CRM for lead optimization.
Deputy Manager - Digital at Siar Digital
October 31, 2024 - July 27, 2025Led digital media buying across Google, Meta & LinkedIn. Directed campaigns for accounts including Zainab Chottani, Sania Maskatiya, Nimra Kashif, Lals Chocolates, Sahar, Sumaira Khanani, Leila, L’amour and Miaasa. Devised creative strategies for top and mid-funnel campaigns. Utilized Google Analytics for campaign analysis. Generated Shopify reports and managed email marketing via Klayvio. Developed monthly email calendars. Crafted tailored media plans for clients. Produced performance decks for presentations.
Senior Performance Executive at Publicis Group
December 31, 2023 - July 27, 2025Managed digital media buying, planning, execution, and strategy across platforms like Google, Meta, TikTok, and Twitter. Oversaw international accounts such as Nestle UAE, Majid Ul Futtaim, and national accounts like Tapal Lipton, Dawlance, HBL, Ufone, PTCL, and Massarat Misbah. Implemented creative and targeting strategies to optimize top and mid-funnel campaigns. Utilized Google Analytics Tracking for efficient execution and analysis, adhering to regional reporting standards. Translated brand objectives into precise media objectives for ROAS control and enhanced media performance. Focused on increasing brand awareness and generating leads through top-of-mind recall strategies.
Assistant Manager Digital & Social at Sana Safinaz
February 28, 2023 - July 27, 2025Elevated brand visibility among new and existing audiences through international marketing, expanding into new potential territories. Formulated budgets and KPIs based on ROI and real-time analytics. Orchestrated vendor management, collaborating with entities such as Daraz, Zapp, tech agencies, Google, Facebook, TikTok, and various publishers. Coordinated launches, sales, and campaigns in conjunction with the Director, PR, Marketing Ops, creatives, and other departments. Projected campaign results, analyzed annually for strategic growth planning. Implemented geo-targeted promotions for physical store launches and to boost footfall in specific stores. Conducted surveys to assess the impact of digital media on footfall.
Digital Marketing Executive (Previously Social Media Executive) at Sana Safinaz
December 31, 2021 - July 27, 2025Managed digital/social platforms, including Facebook, Instagram, and Twitter. Conducted digital media planning for campaigns and objectives. Executed digital ads and analyzed campaign performance. Demonstrated proficiency in software (Magento, Zendesk, Freshdesk). Collaborated with brands and influencers for PR and promotional activities. Oversaw style files and supervised web store shoots. Increased brand visibility for new and existing audiences, fostering awareness. Set budgets and KPIs based on ROI and real-time analytics.
Intern at Sui Southern Gas Limited
July 31, 2018 - July 27, 2025Formulated and executed a strategic social media plan to amplify follower base. Contributed to the advertisement department's activities. Actively engaged in Corporate Social Responsibility (CSR) initiatives.
Digital Media Specialist at Walsh College - UAE/University of Creative Arts FEUC AE
October 1, 2024 - PresentManaging lead generation campaigns across various regions worldwide, generating 300+ leads monthly. Running and optimizing paid media campaigns on Meta and LinkedIn to maximize conversions. Developing and executing social media calendars and managing content posts. Designing engaging email marketing campaigns to boost student inquiries. Creating and optimizing ad creatives for bachelor’s, master’s, PhD, and DBA programs. Tracking performance using Facebook Ads Manager and Meritto CRM for lead optimization.
Deputy Manager - Digital at Siar Digital
October 31, 2024 - July 27, 2025Led digital media buying across Google, Meta & LinkedIn. Directed campaigns for multiple fashion and chocolate brands. Devised creative strategies for top and mid-funnel campaigns. Utilized Google Analytics for campaign analysis. Generated Shopify reports and managed email marketing via Klayvio. Developed monthly email calendars and crafted tailored media plans for clients. Produced performance decks for presentations.
Senior Performance Executive at Publicis Group
December 31, 2023 - July 27, 2025Managed digital media buying, planning, execution, and strategy across Google, Meta, TikTok, and Twitter. Oversaw international and national accounts including Nestle UAE and Majid Ul Futtaim. Implemented creative and targeting strategies to optimize campaigns. Utilized Google Analytics for efficient execution and analysis. Translated brand objectives into precise media objectives for ROAS control and enhanced media performance. Focused on increasing brand awareness and generating leads through top-of-mind recall strategies.
Assistant Manager Digital & Social at Sana Safinaz
February 28, 2023 - July 27, 2025Elevated brand visibility among new and existing audiences through international marketing. Formulated budgets and KPIs based on ROI and real-time analytics. Orchestrated vendor management with various tech agencies and publishers. Coordinated launches, sales, and campaigns collaboratively with multiple departments. Conducted geo-targeted promotions and surveys to assess digital media impact on footfall.
Digital Marketing Executive / Social Media Executive at Sana Safinaz
December 31, 2021 - July 27, 2025Managed digital/social platforms including Facebook, Instagram, and Twitter. Conducted digital media planning and executed digital ads. Demonstrated software proficiency (Magento, Zendesk, Freshdesk). Collaborated with brands and influencers for PR and promotions. Oversaw style files and supervised web store shoots. Increased brand visibility and set budgets and KPIs based on ROI and analytics.
Intern at Sui Southern Gas Limited
July 31, 2018 - July 27, 2025Formulated and executed a strategic social media plan to amplify follower base. Contributed to the advertisement department's activities. Actively engaged in Corporate Social Responsibility (CSR) initiatives.
Digital Media Specialist at Walsh College - UAE/University of Creative Arts FEUC AE
October 1, 2024 - PresentManaging lead generation campaigns across various regions worldwide, generating 300+ leads monthly. Running and optimizing paid media campaigns on Meta and LinkedIn to maximize conversions. Developing and executing social media calendars and managing content posts. Designing engaging email marketing campaigns to boost student inquiries. Creating and optimizing ad creatives (carousel and still images) for bachelor's, master's, PhD, and DBA programs. Tracking performance using Facebook Ads Manager and Meritto CRM for lead optimization.
Deputy Manager - Digital at Siar Digital
October 31, 2024 - July 27, 2025Led digital media buying across Google, Meta & LinkedIn. Directed campaigns for accounts including Zainab Chottani, Sania Maskatiya, Nimra Kashif, Lals Chocolates, Sahar, Sumaira Khanani, Leila, L’amour and Miaasa. Devised creative strategies for top and mid-funnel campaigns. Utilized Google Analytics for campaign analysis. Generated Shopify reports and managed email marketing via Klayvio. Developed monthly email calendars. Crafted tailored media plans for clients. Produced performance decks for presentations.
Senior Performance Executive at Publicis Group
December 31, 2023 - July 27, 2025Managed digital media buying, planning, execution, and strategy across platforms like Google, Meta, TikTok, and Twitter. Oversaw international and national accounts including Nestle UAE, Majid Ul Futtaim, Tapal Lipton, Dawlance, HBL, Ufone, PTCL, and Massarat Misbah. Implemented creative and targeting strategies to optimize top and mid-funnel campaigns. Utilized Google Analytics Tracking for efficient execution and analysis adhering to regional reporting standards. Translated brand objectives into concise media objectives for ROAS control and enhanced media performance. Focused on increasing brand awareness and lead generation through top-of-mind recall strategies.
Assistant Manager Digital & Social at Sana Safinaz
February 28, 2023 - July 27, 2025Elevated brand visibility among new and existing audiences through international marketing, expanding into new potential territories. Formulated budgets and KPIs based on ROI and real-time analytics. Orchestrated vendor management, collaborating with entities such as Daraz, Zapp, tech agencies, Google, Facebook, TikTok, and various publishers. Coordinated launches, sales, and campaigns with different departments. Projected campaign results and analyzed annually for strategic growth planning. Implemented geo-targeted promotions for physical store launches and boosted footfall in specific stores. Conducted surveys to assess the impact of digital media.
Digital Marketing Executive at Sana Safinaz
December 31, 2021 - July 27, 2025Managed digital and social platforms including Facebook, Instagram, and Twitter. Conducted digital media planning for campaigns and objectives. Executed digital ads and analyzed their performance. Demonstrated proficiency in Magento, Zendesk, and Freshdesk. Collaborated with brands and influencers for PR and promotional activities. Oversaw style files and supervised web store shoots. Increased brand visibility and awareness. Set budgets and KPIs based on ROI and real-time analytics.
Social Media Executive at Sana Safinaz
July 31, 2020 - July 27, 2025Formulated and executed strategic social media plans to amplify follower base. Actively engaged in Corporate Social Responsibility (CSR) initiatives. Contributed to advertisement department activities.
Intern at Sui Southern Gas Limited
July 31, 2018 - July 27, 2025Formulated and executed a strategic social media plan to amplify follower base. Contributed to the advertisement department's activities. Actively engaged in Corporate Social Responsibility (CSR) initiatives.
Digital Media Specialist at Walsh College - UAE/University of Creative Arts FEUC AE
October 1, 2024 - PresentManaging lead generation campaigns worldwide, generating 300+ leads monthly; running and optimizing paid media campaigns on Meta and LinkedIn to maximize conversions; developing and executing social media calendars and managing content posts; designing engaging email marketing campaigns to boost student inquiries; creating and optimizing ad creatives for various academic programs; tracking performance using Facebook Ads Manager and Meritto CRM for lead optimization.
Deputy Manager - Digital at Siar Digital
October 1, 2024 - July 27, 2025Led digital media buying across Google, Meta & LinkedIn; directed campaigns for notable fashion and confectionery brands; devised creative strategies for top and mid-funnel campaigns; utilized Google Analytics for campaign analysis; generated Shopify reports and managed email marketing; developed monthly email calendars; crafted tailored media plans and produced performance decks for client presentations.
Senior Performance Executive at Publicis Group
December 31, 2023 - July 27, 2025Managed digital media buying, planning, execution, and strategy across Google, Meta, TikTok, and Twitter platforms; oversaw international and national accounts; implemented creative and targeting strategies to optimize campaigns; utilized Google Analytics Tracking for efficient execution and analysis; translated brand objectives into precise media objectives to improve ROAS and media performance; focused on increasing brand awareness and lead generation through top-of-mind recall strategies.
Assistant Manager Digital & Social at Sana Safinaz
February 28, 2023 - July 27, 2025Elevated brand visibility through international marketing; formulated budgets and KPIs based on ROI and analytics; orchestrated vendor management with major platforms and agencies; coordinated product launches, sales, and campaigns across departments; projected campaign results for strategic growth planning; implemented geo-targeted store promotions; conducted surveys to assess digital media impact on footfall.
Digital Marketing Executive (previously Social Media Executive) at Sana Safinaz
December 31, 2021 - July 27, 2025Managed social media platforms including Facebook, Instagram, and Twitter; conducted digital media planning and executed campaigns; analyzed campaign performance; demonstrated proficiency in Magento, Zendesk, and Freshdesk; collaborated with brands and influencers for PR and promotions; oversaw style files and supervised web store shoots; increased brand awareness; set budgets and KPIs based on ROI and real-time analytics.
Intern at Sui Southern Gas Limited
July 31, 2018 - July 27, 2025Formulated and executed a strategic social media plan to amplify follower base; contributed to advertisement department activities; actively engaged in Corporate Social Responsibility (CSR) initiatives.
Digital Media Specialist at Walsh College - UAE/University of Creative Arts FEUCAE
October 1, 2024 - PresentManaging lead generation campaigns across various regions worldwide, generating 300+ leads monthly. Running and optimizing paid media campaigns on Meta and LinkedIn to maximize conversions. Developing and executing social media calendars and managing content posts. Designing engaging email marketing campaigns to boost student inquiries. Creating and optimizing ad creatives (carousel and still images) for bachelor’s, master’s, PhD, and DBA programs. Tracking performance using Facebook Ads Manager and Meritto CRM for lead optimization.
Assistant Manager Digital & Social at Sana Safinaz
February 28, 2023 - August 28, 2025Managed digital/social platforms including Facebook, Instagram, and Twitter. Conducted digital media planning for campaigns and objectives. Executed digital ads and analyzed campaign performance. Demonstrated proficiency in software such as Magento, Zendesk, and Freshdesk. Collaborated with brands and influencers for PR and promotional activities. Oversaw style files and supervised web store shoots. Increased brand visibility among new and existing audiences and fostered awareness. Set budgets and KPIs based on ROI and real-time analytics.
Digital Marketing Executive / Social Media Executive at Sana Safinaz
December 31, 2021 - August 28, 2025Formulated and executed strategic social media plans to amplify follower base. Contributed to advertising department activities. Actively engaged in Corporate Social Responsibility (CSR) initiatives. Managed digital media buying, planning, execution, and strategy across Google, Meta, TikTok, and Twitter. Oversaw international accounts including Nestle UAE and Majid Ul Futtaim, and national accounts like Tapal Lipton and Ufone. Implemented creative and targeting strategies to optimize top and mid-funnel campaigns. Utilized Google Analytics Tracking for efficient execution and analysis, adhering to regional reporting standards. Translated brand objectives into precise media objectives for ROAS control and enhanced media performance. Focused on increasing brand awareness and generating leads through top-of-mind recall strategies.
Senior Performance Executive / Deputy Manager - Digital at Publicis Group
December 31, 2023 - August 28, 2025Led digital media buying across Google, Meta, and LinkedIn. Directed campaigns for accounts including Zainab Chottani, Sania Maskatiya, Nimra Kashif, Lals Chocolates, Sahar, Sumaira Khanani, Leila, L’amour, and Miaasa. Devised creative strategies for top and mid-funnel campaigns. Utilized Google Analytics for campaign analysis. Generated Shopify reports and managed email marketing via Klaviyo. Developed monthly email calendars. Crafted tailored media plans and produced performance decks for presentations.
Marketing Specialist at Sana Safinaz
February 28, 2023 - August 28, 2025Elevated brand visibility among new and existing audiences through international marketing, expanding into new potential territories. Formulated budgets and KPIs based on ROI and real-time analytics. Orchestrated vendor management, collaborating with entities such as Daraz, Zapp, tech agencies, Google, Facebook, TikTok, and various publishers. Coordinated launches, sales, and campaigns in conjunction with Director, PR, Marketing Ops, creatives, and other departments. Projected campaign results and analyzed annually for strategic growth planning. Implemented geo-targeted promotions for physical store launches and to boost footfall in specific stores. Conducted surveys to assess the impact of digital media on footfall.
Education
MBA at Institute Of Business Management
January 1, 2022 - December 31, 2022BBA at Institute Of Business Management
January 1, 2019 - December 31, 2019A - Levels at The Nixor College
January 1, 2015 - December 31, 2015O - levels at KN Academy Foundation
January 1, 2013 - December 31, 2013MBA at Institute Of Business Management
January 1, 2022 - December 31, 2022BBA at Institute Of Business Management
January 1, 2019 - December 31, 2019A - Levels at The Nixor College
January 1, 2015 - December 31, 2015O - levels at KN Academy Foundation
January 1, 2013 - December 31, 2013MBA at Institute Of Business Management
January 1, 2022 - December 31, 2022BBA at Institute Of Business Management
January 1, 2019 - December 31, 2019A - Levels at The Nixor College
January 1, 2015 - December 31, 2015O - levels at KN Academy Foundation
January 1, 2013 - December 31, 2013MBA at Institute Of Business Management
January 1, 2022 - December 31, 2022BBA at Institute Of Business Management
January 1, 2019 - December 31, 2019A-Levels at The Nixor College
January 1, 2015 - December 31, 2015O-Levels at KN Academy Foundation
January 1, 2013 - December 31, 2013MBA - Marketing at Institute Of Business Management
January 1, 2022 - December 31, 2024BBA - Marketing at Institute Of Business Management
January 1, 2019 - December 31, 2022A-Levels at The Nixor College
January 1, 2015 - December 31, 2015O-Levels at KNAcademy Foundation
January 1, 2013 - December 31, 2013Qualifications
Google Ads Certifications - Measurement
January 1, 2022 - December 31, 2022Google Ads Certifications - Video
January 1, 2022 - December 31, 2022Google Ads Certifications - Display
January 1, 2022 - December 31, 2022Google Ads Certifications - Search
January 1, 2022 - December 31, 2022Google Ads Certifications - Apps
January 1, 2022 - December 31, 2022Meta/FB Certified Media Planning
January 1, 2022 - December 31, 2022Meta/FB Certified Creative Strategy
January 1, 2022 - December 31, 2022Google Ads Certifications - Measurement
January 1, 2022 - December 31, 2022Google Ads Certifications - Video
January 1, 2022 - December 31, 2022Google Ads Certifications - Display
January 1, 2022 - December 31, 2022Google Ads Certifications - Search
January 1, 2022 - December 31, 2022Google Ads Certifications - Apps
January 1, 2022 - December 31, 2022Meta/FB Certified Media Planning
January 1, 2022 - December 31, 2022Meta/FB Certified Creative Strategy
January 1, 2022 - December 31, 2022Google Ads Certifications - Measurement
January 1, 2023 - December 31, 2023Google Ads Certifications - Video
January 1, 2023 - December 31, 2023Google Ads Certifications - Display
January 1, 2023 - December 31, 2023Google Ads Certifications - Search
January 1, 2023 - December 31, 2023Google Ads Certifications - Apps
January 1, 2023 - December 31, 2023Meta/FB Certified Media Planning
January 1, 2023 - December 31, 2023Meta/FB Certified Creative Strategy
January 1, 2023 - December 31, 2023Google Ads Certifications - Measurement
January 1, 2022 - December 31, 2022Google Ads Certifications - Video
January 1, 2022 - December 31, 2022Google Ads Certifications - Display
January 1, 2022 - December 31, 2022Google Ads Certifications - Search
January 1, 2022 - December 31, 2022Google Ads Certifications - Apps
January 1, 2022 - December 31, 2022Meta/FB Certified Media Planning
January 1, 2022 - December 31, 2022Meta/FB Certified Creative Strategy
January 1, 2022 - December 31, 2022Google Ads Certifications - Measurement
January 11, 2030 - August 28, 2025Google Ads Certifications - Video
January 11, 2030 - August 28, 2025Google Ads Certifications - Display
January 11, 2030 - August 28, 2025Google Ads Certifications - Search
January 11, 2030 - August 28, 2025Google Ads Certifications - Apps
January 11, 2030 - August 28, 2025Meta/FB Certified Media Planning
January 11, 2030 - August 28, 2025Meta/FB Certified Creative Strategy
January 11, 2030 - August 28, 2025Industry Experience
Media & Entertainment, Retail, Education, Financial Services, Telecommunications, Professional Services, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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