I HAVE A PASSION FOR STORYTELLING across multiple channels and leading integrated communications strategies. With 20+ years of professional experience, I was an early adopter of social media and introduced paid media practices into public relations agencies. My well-rounded approach creates a holistic oversight and more effective campaigns by merging digital marketing and traditional channels. It’s exciting to combine analytics-driven insights with creative direction to elevate brand presence and help secure new business opportunities. I’M DRIVEN BY CURIOUSITY, often asking ‘what if?’ I never hesitate to get my hands dirty, making time to dive into analytics, understand evolving platforms, and search for functional and creative options.…I HAVE A PASSION FOR STORYTELLING across multiple channels and leading integrated communications strategies. With 20+ years of professional experience, I was an early adopter of social media and introduced paid media practices into public relations agencies. My well-rounded approach creates a holistic oversight and more effective campaigns by merging digital marketing and traditional channels. It’s exciting to combine analytics-driven insights with creative direction to elevate brand presence and help secure new business opportunities. I’M DRIVEN BY CURIOUSITY, often asking ‘what if?’ I never hesitate to get my hands dirty, making time to dive into analytics, understand evolving platforms, and search for functional and creative options.WWWW…