Shari Burnett
I am Shari Burnett, a journalist-turned-PR and marketing strategist with 20+ years of experience spanning journalism, public relations, integrated marketing, and digital strategy.
About
I am Shari Burnett, a journalist-turned-PR and marketing strategist with 20+ years of experience spanning journalism, public relations, integrated marketing, and digital strategy. I’ve been an early adopter of social media and have helped embed paid media practices into PR agencies.
I’m driven by curiosity and research, forging analytics-driven insights with creative direction to deliver measurable business results. I work across energy, health, retail, tech, and natural resources, and I thrive on evolving platforms to develop new, functional and creative solutions.
- 29 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Professional Services
- Other
- Energy & Utilities
- Consumer Goods
- Government
- Healthcare
- Non-Profit Organization
- Retail
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Work experience· 7 roles
Directed digital content and media initiatives; built and managed the company’s web and social content, brand voice, and integrated marketing campaigns.
Reported and anchored local-news segments; developed brand voice across outlets; contributed to PR and marketing initiatives and managed cross-platform content.
Developed brand voice and content strategies; supported LNG Canada and other campaigns with content direction and collaboration with external partners.
Education
Certifications and awards
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