I am Shari Burnett, a journalist-turned-PR and marketing strategist with 20+ years of experience spanning journalism, public relations, integrated marketing, and digital strategy. I’ve been an early adopter of social media and have helped embed paid media practices into PR agencies. I’m driven by curiosity and research, forging analytics-driven insights with creative direction to deliver measurable business results. I work across energy, health, retail, tech, and natural resources, and I thrive on evolving platforms to develop new, functional and creative solutions.…

Shari Burnett

I am Shari Burnett, a journalist-turned-PR and marketing strategist with 20+ years of experience spanning journalism, public relations, integrated marketing, and digital strategy. I’ve been an early adopter of social media and have helped embed paid media practices into PR agencies. I’m driven by curiosity and research, forging analytics-driven insights with creative direction to deliver measurable business results. I work across energy, health, retail, tech, and natural resources, and I thrive on evolving platforms to develop new, functional and creative solutions.…

Available to hire

I am Shari Burnett, a journalist-turned-PR and marketing strategist with 20+ years of experience spanning journalism, public relations, integrated marketing, and digital strategy. I’ve been an early adopter of social media and have helped embed paid media practices into PR agencies.

I’m driven by curiosity and research, forging analytics-driven insights with creative direction to deliver measurable business results. I work across energy, health, retail, tech, and natural resources, and I thrive on evolving platforms to develop new, functional and creative solutions.

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Skills

Experience Level

Language

English
Fluent

Work Experience

News Anchor & Journalist at News 1130 Vancouver; Pique News Magazine (Whistler); Mountain FM (Whistler)
July 1, 1997 - October 1, 2004
Hosted and produced news segments for radio and local publications, conducted interviews, reported on major events, and delivered on-air content with accuracy and clarity.
Manager, Public Relations & Client Strategies at Pace Group
October 1, 2004 - October 1, 2007
Led media relations and client strategy development for multiple campaigns; coordinated PR activities, messaging, and stakeholder communications for high-profile accounts.
Director, Communications Marketing & Client Strategies at Edelman
October 1, 2007 - March 1, 2017
Led integrated communications, brand voice, and content strategy for a diverse client portfolio; managed teams, budgets, and agency partnerships; steered national PR programs including Shell Canada’s retail fuels strategy.
Client Marketing Strategist at Destination Think
March 1, 2017 - September 1, 2017
Developed brand voice and content strategies; supported LNG Canada and other campaigns with content direction and collaboration with external partners.
Manager, Digital Content & Media at Western Forest Products
December 31, 2020 - October 31, 2025
Directed digital content and media initiatives; built and managed the company’s web and social content, brand voice, and integrated marketing campaigns.
Journalist & News Anchor at Pique News Magazine; Mountain FM
October 1, 2017 - Present
Reported and anchored local-news segments; developed brand voice across outlets; contributed to PR and marketing initiatives and managed cross-platform content.
Journalist & News Anchor at 130 – Vancouver, BC; Pique News Magazine – Whistler, BC; Mountain FM – Whistler, BC
October 1, 2007 - March 1, 2017
Covered local news, produced multimedia content, and supported communications efforts across multiple regional outlets.

Education

Broadcast Journalism Diploma at Loyalist College, Belleville, ON
January 11, 2030 - January 28, 2026
Diploma in Broadcast Journalism at Loyalist College
July 1, 1997 - October 1, 2004
Certificate in Public Relations at Langara College
January 11, 2030 - April 28, 2026

Qualifications

Gold Quill Award (IABC) for excellence in marketing, advertising and brand communications
January 11, 2030 - January 28, 2026
Outstanding Graduate of the Year (Broadcast Television)
January 11, 2030 - April 28, 2026
Top Broadcast Television Student
January 11, 2030 - April 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Other, Energy & Utilities, Consumer Goods, Government, Healthcare, Non-Profit Organization, Retail

Skills

Experience Level