I am a dynamic and results-driven digital marketing specialist with expertise in social media management, content marketing, and lead generation. Leveraging freelance experience, I've honed skills in business development, sales, and project management. As a HubSpot certified professional in inbound and content marketing, I excel in crafting compelling content that resonates with audiences and drives tangible results. Seeking opportunities to contribute to innovative teams and drive impactful marketing strategies. I have crafted and implemented organic prospecting strategies on Upwork and Facebook, generating a consistent flow of inquiries and appointments. I successfully close high-ticket clients, demonstrate exceptional sales and negotiation skills, and manage the entire sales cycle to ensure seamless communication and client satisfaction. I manage client relationships and projects with a high satisfaction rate, securing repeat business opportunities.

Sharon Shoniwa

I am a dynamic and results-driven digital marketing specialist with expertise in social media management, content marketing, and lead generation. Leveraging freelance experience, I've honed skills in business development, sales, and project management. As a HubSpot certified professional in inbound and content marketing, I excel in crafting compelling content that resonates with audiences and drives tangible results. Seeking opportunities to contribute to innovative teams and drive impactful marketing strategies. I have crafted and implemented organic prospecting strategies on Upwork and Facebook, generating a consistent flow of inquiries and appointments. I successfully close high-ticket clients, demonstrate exceptional sales and negotiation skills, and manage the entire sales cycle to ensure seamless communication and client satisfaction. I manage client relationships and projects with a high satisfaction rate, securing repeat business opportunities.

Available to hire

I am a dynamic and results-driven digital marketing specialist with expertise in social media management, content marketing, and lead generation. Leveraging freelance experience, I’ve honed skills in business development, sales, and project management. As a HubSpot certified professional in inbound and content marketing, I excel in crafting compelling content that resonates with audiences and drives tangible results. Seeking opportunities to contribute to innovative teams and drive impactful marketing strategies.

I have crafted and implemented organic prospecting strategies on Upwork and Facebook, generating a consistent flow of inquiries and appointments. I successfully close high-ticket clients, demonstrate exceptional sales and negotiation skills, and manage the entire sales cycle to ensure seamless communication and client satisfaction. I manage client relationships and projects with a high satisfaction rate, securing repeat business opportunities.

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Language

English
Fluent
Shona
Fluent

Work Experience

Freelance Business Development Specialist at Upwork
December 1, 2019 - Present
Crafted and implemented organic prospecting strategies on Upwork and Facebook, generating consistent inquiries and appointments. Utilized profile optimization and engaging content to attract prospects and nurture relationships. Successfully closed high-ticket clients securing contracts worth $8k per month. Managed entire sales cycles, ensuring seamless communication and client satisfaction. Achieved a 20% conversion rate from lead to client and maintained a 95% client satisfaction rate, securing repeat business opportunities.
Content Marketer at No Cave Media, Florida
October 31, 2021 - August 7, 2025
Produced engaging social media, email newsletter, and blog content for clients including Naturalicious, a leading US natural hair care brand. Boosted Naturalicious' blog traffic by 64% in one month through strategic content planning and execution. Conducted in-depth research to develop customer personas for Delali Robinson Cosmetics, driving a 23% increase in Instagram engagement in one month. Collaborated with design and development teams to create captivating and user-friendly email newsletters, increasing click-through rates by 20%. Consistently met or surpassed content creation and social media engagement targets, earning accolades from agency leadership and fostering strong client relationships.
Lead Generation Specialist at Green Spark Group, Vancouver
October 31, 2020 - August 7, 2025
Managed brand mentions across Instagram, Twitter, and Facebook, actively engaging with audience responses and direct messages. Achieved an average engagement rate of 6% on Instagram and a 4% increase in Facebook reach within the first month. Developed real-time dashboards to monitor engagement and brand mentions before and during virtual events, resulting in a 35% increase in conversions and a 17% boost in website traffic within 17 days. Amplified incoming quality leads by participating in targeted Facebook and Reddit groups, driving 113 registrations for a virtual event within 17 days.
Social Media and Influencer Marketer at Glytime Foods, Harare
November 30, 2020 - August 7, 2025
Elevated brand visibility and credibility by securing a feature on BBC Africa, expanding the brand's reach and enhancing its authority. Orchestrated organic growth of the brand's Instagram account from inception to over 1000 followers, achieving an average engagement rate of 9.23% in the initial month, well above the industry average. Generated weekly and monthly reports to track progress and guide future strategic initiatives.

Education

IGCSE A’Level at St John’s High School, Emerald Hill
January 1, 2015 - December 31, 2016

Qualifications

HubSpot Inbound Marketing Certified
July 11, 2026
HubSpot Content Marketing Certified
July 18, 2026
HubSpot Academy Inbound Marketing Certified
October 1, 2022 - November 30, 2024
HubSpot Academy Content Marketing Certified
October 1, 2022 - November 30, 2024
Project Management Certified
January 11, 2030 - August 7, 2025

Industry Experience

Real Estate & Construction, Consumer Goods, Retail, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet