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I’ve always been passionate about digital marketing and social media. I hold a Bachelor’s degree in Biochemistry with a Minor in Marketing from Concordia University. While my academic path began in science, my creative side naturally pulled me toward the world of marketing. Over the past few years, I’ve had the opportunity to work with both startups and international brands, taking on roles such as Influencer Marketing Specialist, Social Media Manager, Account Manager, and Content Creator.…I’ve always been passionate about digital marketing and social media. I hold a Bachelor’s degree in Biochemistry with a Minor in Marketing from Concordia University. While my academic path began in science, my creative side naturally pulled me toward the world of marketing. Over the past few years, I’ve had the opportunity to work with both startups and international brands, taking on roles such as Influencer Marketing Specialist, Social Media Manager, Account Manager, and Content Creator.

Shela Bosquet

Content Creator, Digital Marketer, Marketing Strategist, +7

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I’ve always been passionate about digital marketing and social media. I hold a Bachelor’s degree in Biochemistry with a Minor in Marketing from Concordia University. While my academic path began in science, my creative side naturally pulled me toward the world of marketing. Over the past few years, I’ve had the opportunity to work with both startups and international brands, taking on roles such as Influencer Marketing Specialist, Social Media Manager, Account Manager, and Content Creator.…I’ve always been passionate about digital marketing and social media. I hold a Bachelor’s degree in Biochemistry with a Minor in Marketing from Concordia University. While my academic path began in science, my creative side naturally pulled me toward the world of marketing. Over the past few years, I’ve had the opportunity to work with both startups and international brands, taking on roles such as Influencer Marketing Specialist, Social Media Manager, Account Manager, and Content Creator.

Available to hire

I’ve always been passionate about digital marketing and
social media. I hold a Bachelor’s degree in Biochemistry with
a Minor in Marketing from Concordia University. While my
academic path began in science, my creative side naturally
pulled me toward the world of marketing. Over the past few
years, I’ve had the opportunity to work with both startups
and international brands, taking on roles such as Influencer
Marketing Specialist, Social Media Manager, Account Manager, and Content Creator.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Cosmetician at Shela Bosquet Market

January 1, 2019 - January 1, 2021

Managed the cosmetics department on weekends; provided expert advice on skin care, cosmetics, and beauty products; assisted customers with makeup application and product demonstrations; ensured merchandising, stock replenishment, and cleanliness of the cosmetics section; educated customers on product benefits, ingredients, and proper usage.

Influencer Marketing Specialist at Kana

May 1, 2023 - August 1, 2024

Researched and identified relevant influencers for campaigns; negotiated influencer fees and contracts; managed relationships with macro and micro influencers; brainstormed new creative approaches for influencer campaigns; created influencer briefs for various campaigns (e.g., Boxing Day, Black Friday); collaborated with the marketing team to create and coordinate marketing strategies across channels; tracked engagement, reach, and ROI to inform future campaigns.

Partnership and Affiliate Coordinator at Kana

May 1, 2023 - August 1, 2024

Managed Shopify collaborations and the affiliate program; conducted market research and trend analysis to establish best practices for influencer campaigns; developed and executed influencer marketing strategies and creative campaigns; researched, prospected, negotiated, and onboarded new influencers and partnerships; provided regular campaign performance reports and insights; supported talents in managing their digital presence and long-term growth; maintained relationships with brands, talents, and agencies; attended events and on-site production days to ensure smooth collaboration execution; handled PR requests and contributed to outbound strategies such as talent sourcing, outreach, and pitching.

Account Manager at Dulce Do

September 1, 2024 - Present

Oversee and execute negotiated partnerships from start to finish, ensuring all contractual terms are met and deadlines are achieved. Track and optimize collaboration performance by analyzing KPIs and providing detailed reports. Support and guide talents in managing their digital presence and long-term strategic growth. Manage relationships with brands, talents, and agencies to ensure successful partnerships. Attend events and on-site production days to ensure smooth execution of collaborations. Handle PR requests, including interviews, mailers, and event invitations, while contributing to outbound strategies such as talent sourcing, outreach, and brand pitching. Stay up to date with industry trends to provide valuable insights and recommendations to the team.