Shela Bosquet

Oversee and execute negotiated partnerships from start to finish, ensuring all contractual terms are met and deadlines are achieved. Track and optimize collaboration performance by analyzing KPIs and providing detailed reports. Support and guide talents in managing their digital presence and long-term strategic growth. Manage relationships with brands, talents, and agencies to ensure successful partnerships. Attend events and on-site production days to ensure smooth execution of collaborations. Handle PR requests, including interviews, mailers, and event invitations, while contributing to outbound strategies such as talent sourcing, outreach, and brand pitching. Stay up to date with industry trends to provide valuable insights and recommendations to the team.

Managed Shopify collaborations and the affiliate program; conducted market research and trend analysis to establish best practices for influencer campaigns; developed and executed influencer marketing strategies and creative campaigns; researched, prospected, negotiated, and onboarded new influencers and partnerships; provided regular campaign performance reports and insights; supported talents in managing their digital presence and long-term growth; maintained relationships with brands, talents, and agencies; attended events and on-site production days to ensure smooth collaboration execution; handled PR requests and contributed to outbound strategies such as talent sourcing, outreach, and pitching.

Researched and identified relevant influencers for campaigns; negotiated influencer fees and contracts; managed relationships with macro and micro influencers; brainstormed new creative approaches for influencer campaigns; created influencer briefs for various campaigns (e.g., Boxing Day, Black Friday); collaborated with the marketing team to create and coordinate marketing strategies across channels; tracked engagement, reach, and ROI to inform future campaigns.